Mermaid Gin & Mijenta Tequila: Pioneers of Sustainable Spirits

In the midst of Zero Waste Week, an annual campaign devoted to reducing landfill waste and safeguarding the environment, Mermaid Gin and Mijenta Tequila recently emerged as trailblazers in the realm of sustainable spirits.

These two premium brands are dedicated to delivering exquisite taste and are committed to minimising waste and preserving the planet for future generations.

Mermaid Gin: A Beacon of Sustainability

Mermaid Gin, crafted by the Isle of Wight Distillery, stands at the forefront of sustainability, exemplifying a commitment to both the environment and the community. The distillery holds the prestigious B Corp status, with an impressive score of 88.6, making it the highest-ranking gin distillery in England.

A pivotal moment in Mermaid Gin’s journey towards sustainability was the relaunch of their gin in a remarkable plastic-free, fully recyclable bottle. This glass vessel features biodegradable paint and a natural cork with a wooden top. Even the neck tag and tamperproof seal have been designed for eco-friendliness, composting within weeks. Furthermore, their packaging eliminates the need for bubble wrap, replacing it with metal staples. As part of their ongoing commitment, the distillery is actively working towards science-based targets for emission reduction.

Mermaid Gin & Mijenta Tequila: Pioneers of Sustainable Spirits

Beyond environmental efforts, the Isle of Wight Distillery actively engages with the local community and supports global initiatives. Their partnership with the Hampshire and Isle of Wight Wildlife Trust focuses on the restoration of seagrass meadows, vital for marine ecosystems. Additionally, their collaboration with Surfers against Sewage (SAS) contributes to tackling plastic pollution along the UK coastline.

In an extraordinary display of dedication, Co-founder Xavier Baker and his team will undertake the World’s Toughest Row, rowing 3000 miles from the Canary Islands to the Caribbean to raise awareness of ocean pollution.

A Distinctive Blend

Mermaid Gin prides itself on its small batch, beach-to-bottle London Dry Gin, carefully crafted from ten ethically sourced botanicals. The heart of their process lies in slow distillation and locally sourced ingredients, capturing only the finest “hearts” of each batch. This results in a complex blend featuring fresh organic lemon zest, peppery grains of paradise, and fragrant rock samphire foraged from the Isle of Wight shoreline.

With a commitment to preserving the environment, Mermaid Gin mindfully harvests its botanicals, including elderflower and Boadicea hops from local sources. The distillery’s sustainable ethos extends to their production methods, ensuring a harmonious balance with nature.

Mijenta Tequila: Nurturing Nature

Mijenta Tequila sets a high bar for sustainability in the tequila industry. In collaboration with Climate Partner, Mijenta achieved carbon neutrality in 2021, offsetting a substantial amount of CO2, equivalent to planting 60,000 trees. Their efforts extend beyond mere product carbon offsetting, encompassing their corporate footprint as well.

Mermaid Gin & Mijenta Tequila: Pioneers of Sustainable Spirits

Community remains at the heart of Mijenta’s philosophy. The Mijenta Foundation actively preserves the cultural heritage of Jalisco, collecting centuries-old legends and myths. Their partnership with Whales of Guerrero contributes to community-driven conservation, while collaboration with The Ocean Foundation supports global ocean environment preservation. Mijenta also empowers women’s leadership and environmental impact in the agricultural sector through their work with the Women’s Earth Alliance.

In a significant milestone, Mijenta became the first and only tequila to attain B Corp certification in August 2022, underscoring their commitment to social impact, environmental responsibility, and community welfare.

A Journey of Flavour

Mijenta Blanco Tequila captivates with its transparency and robust body. Aromas of cooked agave, vanilla, caramel, and floral notes of cantaloupe and peaches emanate from this tequila, a testament to the slow cooking process. The rich flavours of agave, vanilla, and spices like cinnamon make it a delightful choice either on the rocks or in cocktails.

Mermaid Gin & Mijenta Tequila: Pioneers of Sustainable Spirits

Aged for up to six months in American white oak, French oak, and French acacia casks, Mijenta Reposado Tequila offers a mature and full-bodied experience. With notes of bergamot, honey, preserved fruits, and cacao nibs, it promises a long, satisfying finish. Enjoy it neat, on the rocks, or as part of a crafted cocktail.

In conclusion, Mermaid Gin and Mijenta Tequila not only deliver exceptional spirits but also exemplify the principles of sustainability and community engagement. With their unwavering dedication to preserving the environment, these brands set a remarkable standard for the spirits industry, proving that it’s possible to enjoy the finer things in life while being responsible stewards of the planet.

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