Madrid | Spain
For men and women alike, a watch is one of the ultimate status symbols. A luxury timepiece can say as much about its owner as a personal description on what they value and how they would like the world to see them. There are of course some brands that instantly spring to mind when it comes to luxury sports watches and it’s safe to say that Jaeger-LeCoultre is certainly one of these brands. This luxury Swiss watch manufacturing brand recently celebrated its 185th birthday and the launch of the new Jaeger-LeCoultre Polaris as it recently hosted a Gala evening in Madrid.
Hosted at the Nubel Restaurant, the black-tie gala evening saw over 250 guests, many of whom regularly tread the red carpet in the world of Hollywood and show business, arrive at the event in all their glamour. With Spanish superstar actors such as: Fernando Andina, Antonio Velasquez and Marta Hazas, the star power at the event was almost as impressive as the ‘timepiece of the hour’. The watch in question is no other than the new and much anticipated Jaeger-LeCoultre Polaris and it honestly was well worth the wait.
As mentioned, there were some real big Spanish stars at the Madrid gala event, but the real star of the show, and one which stole the show, was the guest of honour, the new Polaris sports watch. The watch is inspired by the hugely iconic Memovox Polaris, way back from 1968, which is of course celebrating its 50th anniversary this year. This new piece embodies everything that the brand holds dear, drawing strongly on its history while looking to the future.
Those passionate about the 1968 range will be pleased to hear that the new model isn’t just a very basic homage or throwback, oh no. The new range is a wonderful tribute that captures everything there was and is to love about the Memovox line from half a century ago. With a stunningly aesthetically pleasing finish, along with amazing design and exceptional attention to detail, the new Jaeger-LeCoultre Polaris is a real head turner and eye-catching for all of the right reasons.
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