In a momentous move, 818 Tequila, the critically acclaimed premium tequila brand founded by the renowned cultural icon and entrepreneur Kendall Jenner, recently introduced Eight Reserve, their ultra-premium Añejo Reserve, to the UK market this November.
This much-anticipated expansion comes on the heels of the brand’s triumphant debut in the UK earlier this year, where it sold out at Selfridges within minutes and created a buzz across social media platforms.
The Epitome of Luxury: Eight Reserve
Eight Reserve, retailing at £275 for a 750ml bottle, stands as a testament to the craft and commitment of 818 Tequila. It is an award-winning blend of Añejo and Extra Añejo tequila that has been meticulously aged for up to eight years, resulting in a level of complexity, softness, and depth that is truly unparalleled.
The exquisite flavour profile of Eight Reserve originates from the heart of Jalisco, Mexico, where decades of expertise and unwavering passion have culminated in a blend of tequila that boasts extraordinary smoothness and richness. Key tasting notes include the warm embrace of cooked agave, the subtle sweetness of vanilla and cinnamon, and the tantalizing presence of dried berries and praline.
The nose reveals a symphony of aromas, featuring clove, toasted nuts, honey, and the zest of orange peel, all intertwined with spiced accents. Eight Reserve is masterfully crafted from a blend of one-, three-, and eight-year añejos, resulting in a depth of flavour that is truly exceptional. It is a tequila meant to be savoured and enjoyed either neat or over ice.
A Work of Art: The Handmade Ceramic Decanter
What sets Eight Reserve apart is not only its exceptional liquid but also its distinctive packaging. Unlike any other tequila bottle in the industry, the beautifully handmade ceramic decanter is a testament to craftsmanship and sustainability.
Produced by local artisans in Pachuca, Mexico, using a variety of raw and recycled materials, the bottle’s distinctive eight-shaped design holds a special significance in the 818 Tequila brand’s history. It is not merely a container but a keepsake and collectable, a homage to tequila’s deep roots in Mexico.
A Commitment to Sustainability
The arrival of Eight Reserve in the UK is just one example of 818 Tequila’s unwavering commitment to earth-first practices. The brand is dedicated to operating a sustainable supply chain to minimize its environmental footprint.
This commitment is evident through various initiatives, such as their partnership with 1% for the Planet and their collaboration with S.A.C.R.E.D, a non-profit organization that supports Mexican communities involved in heritage agave spirits production. Furthermore, 818 Tequila proudly holds B Corporation™ status, emphasizing the integration of environmental responsibility into its core operations.
David Yan Gozález, Director of Operations at 818 Tequila, shares his insights, stating, “Our Eight Reserve Tequila Añejo is a blend that is as harmonious as it is unique. Aged in French and American barrels, the Tequila is a masterful Añejo blend that is wonderfully rich and layered. We are proud to introduce this delicious product to the United Kingdom.”
Kendall Jenner, the founder of Eight Reserve by 818 Tequila, also expresses her excitement, saying, “The launch of Eight Reserve in the UK is a milestone moment for 818. We are constantly looking to innovate, and with this liquid, we built on what makes 818 Blanco, Reposado, and Añejo so beautiful and complex, taking it to the next level. It’s been incredible to work alongside our team in Mexico to develop Eight Reserve, and I know it’s going to be beloved in the United Kingdom.”
Where to Find Eight Reserve
Crafted with sipping in mind, Eight Reserve is ideal for sharing with friends and family, making it a tequila worth seeking out, savouring, and celebrating. In the UK, you can find Eight Reserve available for purchase at Zapp, Harrods, and Selfridges, as well as in top bars and restaurants, including Bagatelle, Bacchanalia, Inca, Geode, and BLondon. This exceptional tequila is already available across the United States, in China, the United Arab Emirates, and other select locations.
Don’t miss your chance to experience the epitome of luxury in a bottle, crafted with care, expertise, and a commitment to sustainability by 818 Tequila, a brand that is redefining the world of premium tequila.