Lalique unveils Maison d’Artiste, a five-storey NYC flagship blending crystal art, design, fragrance, and heritage in a luxurious townhouse setting.
Lalique has unveiled a magnificent new flagship in the heart of New York City. Located within the historic Chopard Mansion at 21 East 63rd Street, the five-storey townhouse known as Maison d’Artiste represents more than just a retail expansion.
It is a transcendent experience that immerses visitors into the refined, multifaceted world of Lalique , a world where art, fragrance, jewellery, design, and crystal mastery coalesce into a singular narrative of French luxury.
This landmark opening marks a new chapter for the brand in the United States, reinforcing its enduring ties with New York City while offering an unparalleled destination for collectors, interior designers, and lovers of fine art. With each room curated to reflect a different aspect of the Lalique lifestyle, Maison d’Artiste redefines what it means to interact with luxury in a physical space.
A Visionary Concept for Modern Luxury
The concept behind Maison d’Artiste is far from conventional. This is not merely a showroom, but a living, breathing extension of the Lalique ethos. Designed to evoke the residence of a cultured collector or passionate artist, the flagship invites visitors to explore each level as though they are guests in a beautifully appointed private home.
From the refined intimacy of the Salon d’Exploration to the serenity of the Veranda d’Essences and the grandeur of the Lalique Art Gallery, every space has been thoughtfully realised to embody the maison’s core values of beauty, craftsmanship, and innovation.
“With the launch of this new flagship, we are crafting more than a retail space , we are creating a unique journey into the heart of Lalique,” stated Silvio Denz, Executive Chairman of Lalique Group. “We are thrilled to offer both our valued clients and a new generation of collectors an inspiring experience that celebrates Lalique‘s lifestyle and beauty.”
Artistic direction was led by Lalique’s Artistic and Creative Director, Marc Larminaux, in collaboration with Christos Prevezanos of the award-winning Studio Preveza. Their combined vision draws a rich dialogue between Lalique’s French heritage and the building’s storied New York history, resulting in a space that is both timeless and forward-looking.
“The Maison d’Artiste was inspired by the interiors of art lovers, artists and collectors who invite visitors to experience art and craftsmanship in an inspiring ‘home’ setting,” added Larminaux. “Like an artistic hub, this welcoming venue fosters collaboration and connection, serving as a place for celebrating artistry and sharing creative inspiration.”
A Curated Experience Across Five Storeys
Each level of the townhouse offers a distinct atmosphere, carefully tailored to highlight the diversity of Lalique’s creative universe.
Salon d’Exploration: An Invitation to Discover
Guests begin their journey in the Salon d’Exploration, a luminous entry gallery that showcases Lalique’s latest collections. With seamless transitions between displays, this introductory space offers a tantalising preview of the maison’s ongoing dialogue between tradition and contemporary design.
Iconic Collections Atrium: The Heart of Lalique Artistry
Moving further into the home, visitors are immersed in the artistry of crystal at the core of the brand. Set within a soaring atrium, new creations sit harmoniously alongside timeless pieces , a curated tableau that speaks to the maison’s legacy of excellence. Every detail pays tribute to René Lalique’s pioneering spirit, reinterpreted through the lens of modern elegance.
Jewellery Salon: A Tribute to René Lalique’s Mastery
Ascending to the second floor reveals the Jewellery Salon, a quiet and elegant homage to René Lalique’s roots as a master jeweller. Here, delicate crystal jewels are presented in a setting of intimacy and sophistication. The centrepiece of the collection is the “Manhattan” necklace , a breathtaking new creation fashioned from white gold and pavé diamonds, inspired by an original René Lalique sketch and capturing the dynamism of New York’s iconic skyline.
Veranda d’Essences: A Symphony of Scents
Bathed in natural light and facing large arched windows, the Veranda d’Essences offers an immersive olfactory journey. Set against a backdrop of tranquil greenery and organic textures, this fragrant space invites exploration of Lalique’s signature perfumes and home scents. From limited-edition crystal flacons to richly scented candles, the experience here is sensorial and profoundly evocative.
Lalique Art Gallery: Where Art Meets Crystal
The third floor hosts the brand’s most ambitious artistic space to date , the Lalique Art Gallery. This curated environment serves as a platform for collaboration with world-renowned artists including James Turrell, Damien Hirst, and Zaha Hadid. The gallery highlights the extraordinary potential of crystal as a medium for fine art, with limited-edition pieces that push the boundaries of sculpture, form, and light.
Bar & Lounge: A Taste of Sophistication
On the fourth floor, visitors will find an unexpected gem , a sumptuous Bar & Lounge inspired by the golden age of luxury rail travel, notably the famed Orient Express. With richly upholstered furnishings and crystal accents, the space offers an elegant escape for tastings and 1.
The bar also showcases Vignobles Silvio Denz, a curated selection of fine wines from the Executive Chairman’s private vineyards, elevating the Lalique lifestyle into the realm of gastronomy.
Lalique Interior Design Studio (LIDS): Bespoke Brilliance
Also located on the fourth floor is the Lalique Interior Design Studio , the first of its kind outside of Paris. This space allows architects, designers, and private clients to engage directly with the maison’s custom capabilities. From bespoke crystal panels to architectural lighting installations, LIDS brings the highest level of personalisation to interior design. The studio also mirrors the spirit of Lalique’s Parisian atelier, enabling clients to co-create their own vision of modern luxury with the brand’s artisans.
Art in Motion: The Grand Staircase
Linking the flagship’s five levels is a spectacular hand-painted mural by New York street art pioneer Chris “DAZE” Ellis. The mural reimagines iconic Lalique motifs , including feminine figures, flora and fauna , through the artist’s distinctive urban lens. The work is a vibrant homage to both Lalique’s design language and the cultural dynamism of New York City.
Crafting a New Language in Crystal
Beyond its curated interiors, Maison d’Artiste serves as a monumental testament to Lalique’s prowess in architectural crystal design. The townhouse features numerous bespoke installations , from a soaring 36-panel Lauriers light wall to a ceiling adorned with 62 sculpted Swallows in flight. Most impressive is the illuminated dome composed of 177 crystal Anemones, a feat of engineering and artistry made possible by the master craftspeople at Lalique’s factory in Alsace.
These installations were conceptualised and executed by the Lalique Interior Design Studio, which leveraged the scale and elegance of the mansion to explore new creative territory. As a result, the flagship serves as both a retail space and a living showroom of the brand’s most ambitious interior design capabilities.
A Storied Past, A Contemporary Future
The setting for this grand unveiling is as significant as the maison itself. The Chopard Mansion, built circa 1884 and reimagined in 1900, embodies New York’s Gilded Age grandeur. With its Beaux-Arts façade, carved limestone exterior, and ornate black metal details, the townhouse is steeped in the city’s cultural and artistic lineage.
Once home to the Bloomingdale family and famed jeweller Jean Schlumberger, the property’s transformation into Maison d’Artiste continues its legacy as a sanctuary of creativity and elegance.
Celebrating a Century-Long Affair with New York
Lalique’s connection with New York City is longstanding and deeply woven into its identity. From the historic Coty Building on Fifth Avenue , still adorned with René Lalique’s glass panels , to contemporary collaborations such as the dining rooms of Restaurant DANIEL and the soaring interiors of Central Park Tower, the maison’s aesthetic imprint can be found throughout the city.
With Maison d’Artiste, Lalique not only reinforces this connection but reimagines it for the modern era. The townhouse stands as a beacon of creative exploration, inviting the city’s tastemakers, artists, and visionaries to engage with French luxury in an entirely new way.
A Glittering Inauguration
The opening of Maison d’Artiste was marked by a glamorous celebration that attracted 250 of New York’s most influential creatives, collectors, and connoisseurs. Among the distinguished guests was rapper 50 Cent, who brought star power to the evening’s festivities. The event was a testament to Lalique’s unique ability to bridge tradition with contemporary relevance , a house steeped in history, yet ever attuned to the cultural pulse.
A video capturing highlights from the soirée is available on the brand’s Instagram page, offering a glimpse into a night that seamlessly blended elegance, creativity, and joie de vivre.
The Next Chapter of Elegance
With Maison d’Artiste, Lalique has not merely opened a flagship , it has created a sanctuary for the senses, a living museum of design, and a platform for future innovation. In an era where luxury is increasingly defined by experience and authenticity, this bold new venture affirms Lalique’s role not just as a heritage brand, but as a creative force shaping the future of luxury living.
From crystal artistry and fragrance to interior design and fine jewellery, the World of Lalique has never felt more alive , or more accessible. And in the heart of Manhattan, on a storied street between Fifth and Madison, its legacy continues to shine brighter than ever.
