Hublot x Como 1907 launches a 50-piece limited Classic Fusion Como Edition, celebrating Serie A’s return and Lake Como’s enduring elegance.
Hublot has unveiled the Classic Fusion Como Edition, a limited release of 50 pieces created in collaboration with Italian football club Como 1907.
The launch marks the club’s return to Serie A after more than two decades, with the watch designed to reflect both that achievement and the elegance of Lake Como.
Celebrating Como 1907’s Comeback
The 42mm chronograph, made in black ceramic with gold-tone details, is more than a commemorative model. It represents a milestone for a club that, after years in lower divisions and a complete financial restructuring, has climbed back to the top tier of Italian football under the guidance of World Cup winner Cesc Fàbregas.
The limited edition brings together themes of sport and craftsmanship, offering a wearable tribute to the club’s past and present. Only 50 individually numbered pieces have been made.
A Familiar Face
Sergi Roberto has been chosen as the ambassador for this release. Known for his long career at FC Barcelona, including league titles and Champions League success, he now plays a key role at Como 1907. His involvement brings further visibility and reflects the watch’s positioning, aimed at collectors who value sport, leadership, and understated luxury.
A Design Reflecting Place and Purpose
The dial features a deep blue sunray finish that mirrors the tones of Lake Como, contrasted by a black ceramic case and alligator leather strap with blue stitching. On the reverse, a sapphire crystal case back shows off the automatic movement and includes an engraving of the Como club insignia.
The design is clear, contemporary, and avoids overstatement. It’s meant to appeal to those who recognise detail and appreciate watchmaking at a high level, but don’t need to be told.
Made for Collectors
At €17,500, the Classic Fusion Como Edition sits in the upper-luxury tier but remains within reach of serious collectors. Its limited run and direct availability through Como 1907’s website further underline its exclusivity. This is not a mass-market Hublot; it’s a timepiece made for those already tuned into the brand and the club.
A Straightforward Origin
The collaboration came about in a casual but genuine way. Augusto Capitanucci, Managing Director of Hublot Mediterranean Countries, explained: “This was a wonderful opportunity that arose during lunch with a friend, Mirwan Suwarso. Como is a very young and friendly team with an important project behind it, and it reminded me closely of the key elements of Hublot’s history. For this reason, it didn’t take long to decide to produce this limited corporate edition dedicated to the Lariani’s team.”
That openness has been carried through into the project, which remains true to both parties’ identities.
Como’s Story, on the Wrist
The choice to launch this watch now coincides with a defining moment in the club’s history. After being dissolved and relegated to Serie D in 2017, Como 1907 was acquired by the Djarum Group in 2019. The club has since worked its way back up and now returns to Serie A in 2024, less than five years after its lowest point.
The stadium, the Giuseppe Sinigaglia, sits along Lake Como’s shore with the Alps behind it. While this visual setting might be referenced often, it’s not used as a gimmick. It’s the club’s real home, and it provides a fitting backdrop for a timepiece that aims to capture this chapter of its journey.
A Clear Offering
Each watch is individually numbered and comes with Hublot’s standard chronograph complication. It features automatic movement, visible through the case back, and is built with the durability expected from the Classic Fusion line. The technical specs are aimed at those who understand watchmaking but appreciate a design tied to a meaningful story.
Not Just Another Collaboration
Allison Lyons, Head of Commerce for Como 1907, said: “The name ‘Como’ carries an undeniable allure, one of elegance, aspiration, and excellence. This collaboration with Hublot represents that same ethos, bringing together the artistry of fine watchmaking with the timeless prestige of Lake Como.”
There’s no pretence here. This is a luxury product made for those who understand both brands and what they represent. It doesn’t rely on buzzwords, it relies on story, design, and credibility.
Where To Buy The Hublot x Como 1907 Classic Fusion Como Edition
The watch is available exclusively through comofootball.com/hublot, which ensures both control of the sales process and a direct connection with the club’s growing international audience.
Demand is expected to be high given the low production volume and high level of interest in both brands.
