Henderson Land has confirmed that KIM JONES, the newly established fashion house from British designer Kim Jones OBE, will open its first global flagship at Central Yards in Hong Kong in 2027. The announcement places Hong Kong at the centre of the international luxury conversation and opens an entirely new chapter in the career of one of fashion’s most consequential creative minds.
A Designer Who Needs No Introduction
Few figures in contemporary fashion carry the breadth of cultural authority that Kim Jones OBE commands. His career has traced a remarkable arc through some of the most storied institutions in the industry, beginning with his 2002 Central Saint Martins MA Menswear debut, which announced him as a singular voice in menswear, and continuing through formative work with Mulberry, Alexander McQueen, and Dunhill, each of which brought his distinctive dialogue between heritage and modernity into sharp focus.
In 2011, Jones was appointed Men’s Artistic Director at Louis Vuitton, where his decade-long tenure culminated in the now-legendary Louis Vuitton x Supreme collaboration, one of the most culturally resonant moments in luxury fashion history, and a demonstration of his rare ability to move fluidly between high fashion and street culture. In 2018, he joined Christian Dior as Artistic Director of Men’s Ready-to-Wear and Accessories, and two years later added the role of Artistic Director of womenswear and couture at Fendi, holding both positions simultaneously until concluding his Fendi tenure in 2024 and his Dior tenure in 2025.
Alongside his house work, Jones established Kim Jones Studio in London in 2020, a multidisciplinary creative practice spanning fashion, design, craft, interiors, and international collaborations. In 2025, he launched AREAL with Bosideng, beginning an ongoing series of collections with the brand. Then, in 2026, came the announcement the industry had long anticipated: KIM JONES, his own eponymous label, launching with its first collection for Fall/Winter 2027. Predominantly made in Japan, the label channels Jones’ longstanding commitment to exceptional quality and craftsmanship into a creative context entirely his own.
Recognised with an OBE and the Chevalier de la Légion d’Honneur, alongside honours from the CFDA, the British Fashion Awards, WWD, and GQ, Jones stands among the defining designers of his generation. Much like other couturiers rewriting the rules of contemporary luxury, KIM JONES is not simply the next step in a distinguished career. It is the beginning of something else entirely.
Hong Kong As The Starting Point
That Jones has chosen Hong Kong, and specifically Central Yards, for the label’s first global flagship is a decision laden with weight. His longstanding connection to the city and its place within the international creative landscape have clearly informed a choice that feels both personal and considered.
As Jones himself explained: “I’ve always been interested in the relationship between fashion, art and architecture, and how those disciplines can inform one another. Hong Kong is a city I know well, and opening our first flagship at Central Yards gives us an opportunity to explore those ideas in a new context. I’m looking forward to developing a space that reflects the identity of the label and how I want it to evolve.”
The statement is characteristically precise. Jones is not simply planting a commercial flag in one of Asia’s most affluent retail markets. He is approaching the flagship as a creative proposition in its own right, one that will articulate, in architectural and spatial terms, the identity of a label that has only just begun to define itself.
The Central Yards Vision: Hong Kong’s Most Ambitious Development
To understand the significance of this flagship, it is worth understanding Central Yards itself. Henderson Land’s most ambitious and expansive development to date, Central Yards occupies a landmark position on Hong Kong’s New Central Harbourfront, covering more than 1.6 million square feet of gross floor area. Described by its creators as Hong Kong’s longest groundscraper, the development will unfold across two phases, Phase 1 in 2027 and Phase 2 in 2032, and is designed to become a global harbourfront icon of genuine, lasting consequence.
Inspired by the concept of “The Bridge”, Central Yards places connectivity at the philosophical heart of its design, linking Central’s key neighbourhoods, IFC Mall, and the harbourfront into a cohesive, pedestrian-led experience that weaves together commerce, culture, and community. The development is envisioned not merely as a retail destination but as a living urban district, one that comes alive throughout the day and into the evening.
Phase 1 will deliver approximately 300,000 square feet of retail space, bringing together around 100 first-to-market brands and concepts across fashion, lifestyle, and dining. The retail environment spans from Ground Floor to Level Three, creating a promenade-led, street-like atmosphere that moves between indoor and outdoor space.
The design, led by internationally acclaimed studio AL_A, draws on sustainable and innovative materials inspired by the undulating waves of Victoria Harbour. Abstracted greenery informs distinctive ceiling designs throughout, while the central atrium introduces a poetic evocation of sky into the interior. Together, these elements, organised around the overarching themes of “Sea, Land, and Sky”, create an environment as considered in its atmosphere as it is ambitious in its scale.
Beyond retail, Central Yards will host a programme of cultural, arts, and community experiences, anchored by the city’s only private Broadway-calibre theatre and twelve world-class outdoor event spaces, animated by pop-up kiosks, cultural markets, and seasonal festivals. The development is designed to transform the harbourfront into a round-the-clock destination for residents and international visitors alike.
A Flagship Conceived For Creative Dialogue
Within this setting, the KIM JONES flagship will occupy one of five signature duplex concept maisons at Central Yards, each with a direct outlook over Victoria Harbour. The space spans approximately 4,000 square feet across two levels, incorporating open terraces, internal staircases, and indoor-outdoor entrances, a configuration that lends itself naturally to the kind of architecturally considered retail environment Jones has spoken of creating.
The duplex maisons are among the most sculptural and purpose-designed spaces within the development, positioned at Level One to draw visitors into their distinctive interiors. For KIM JONES, this spatial generosity offers a genuine opportunity to translate the label’s creative language into three dimensions, establishing a physical home that reflects not only where the brand stands today but where Jones intends to take it.
Henderson Land’s Chairman, Dr. Martin Lee Ka-shing, articulated the weight of the moment with clarity: “For over half a century, Henderson Land has grown alongside Hong Kong. Central Yards is our love letter to the city that shaped us, creating Hong Kong’s longest groundscraper and Central’s most sustainable district.”
He continued: “Across 300,000 square feet in Phase One Retail, open-air boulevards, lush sky gardens, and world-class gastronomy weave together to create a destination with soul, where nature, culture, and human connection meet seamlessly. Welcoming Kim Jones’ inaugural global flagship is more than a milestone. As a visionary bridging street culture and high fashion, his presence is a powerful vote of confidence in Hong Kong’s standing as a global creative capital. We look forward to welcoming you to Central Yards, where the future of modern luxury is reimagined.”
Hong Kong’s Place In The Global Luxury Landscape
The decision by KIM JONES to debut its first flagship in Hong Kong rather than in London, Paris, or New York carries a broader cultural resonance. For some years, the conversation around Hong Kong’s position within the global luxury market has been a nuanced one, shaped by shifting retail dynamics and the rapid evolution of consumer behaviour across Asia. Against this backdrop, the arrival of KIM JONES at Central Yards is a meaningful statement of confidence, not only in Hong Kong as a retail market, but in its identity as a city of genuine creative energy and international ambition. It joins a wider wave of bold flagship openings redefining the geography of luxury retail, much as Carolina Herrera’s new Miami Design District flagship has done in the Americas.
Central Yards, conceived from the outset as a development with cultural depth rather than mere commercial footprint, is well placed to attract the kind of considered, design-led brand that KIM JONES represents. Its curatorial approach, prioritising first-to-market concepts, experiential retail, and an arts and culture programme of significant scope, fits naturally with the values Jones has articulated for his label.
Looking Ahead To 2027
As both Central Yards and the KIM JONES label prepare for their respective 2027 debuts, the convergence of the two feels entirely fitting. Each is a beginning: one a landmark development redefining urban luxury on one of the world’s most storied harbourfonts; the other the first solo expression of a designer whose career has already shaped contemporary fashion for more than two decades.
For those who follow fashion, architecture, and the evolving geography of luxury retail, the opening of the KIM JONES flagship at Central Yards in 2027 will be one of the most significant moments of that year. Central Yards is scheduled to open its Phase 1 to the public in 2027. For further information, visit www.centralyards.com and follow the development on Instagram at @centralyardshk.
