Ever wondered what makes someone book a hotel they have never visited? Well, apart from the location and reviews, a good hotel video can grab attention in just a few minutes. After all, who wouldn’t want to take a closer look at cozy bedrooms, beautiful interiors, and all the lovely little details before making a reservation? But here is the tricky part: a room that looks absolutely gorgeous in person can look half as beautiful on video because of poor video techniques.
Poor lighting can take away the room’s charm, awkward camera angles can make even a spacious bedroom feel small, and those gorgeous fabric patterns you wanted to show off might be barely noticeable on camera. And you definitely won’t want your guests to miss the best part of your hotel because the camera can’t capture it properly.
So, how can you make your room tour fascinating in the video as well? From choosing the right camera angles to improving image quality, many factors are worth considering. Let’s have a look:
Choose the Room’s Main Visual Story
Before you start capturing shots, ask yourself one thing: what would make your guest choose this room over another? Whatever it is, that’s where your room tour needs to start. Now, let’s see. How do you plan to make these unique things shine? Don’t film every decorative piece just because it looks stunning.
Always focus on what makes your room charming, and your video will stand out. It could be a soothing window view or a cozy window-side corner. So, pick the features worth showing and plan your shorts accordingly. Let them have the room tour first, and then move on to smaller details.
Plan a Mix of Wide Shots and Close-Ups
You must have seen the video that shows nothing but cushions, lamps, and other decor items, and you definitely don’t want yours to end up like that. So, mixing wide and close-up shots will keep you from ending up like that. Sounds like a simple technique, right? But get the balance wrong, and your room tour video will look messy. So, count on wide shots for the layout and close-ups for the details.
Start with Wide Shots to Show Space
Your starting shot should answer the question: what does the room actually look like? Start from the doorway and then capture the bed, windows and furniture together. And if there is a seating area around the corner, take another wide shot from the opposite direction.
Do close-ups to capture closer details
Now it’s time for the things the wide shot missed. The delicate pattern on the curtains, the stitching on the velvet armchair, and the furniture’s attractive design are barely noticeable in a full-room shot. Though keep one thing in mind _ don’t bring the camera so close that details become difficult to recognize.
Record with Good Lighting and Stable Framing
Now, lighting is another thing that you cannot really ignore. The cozy bedroom with those beautiful pendant lights and bedside lamps may look inviting, but the camera doesn’t always agree. So, before shooting, inspect the room’s lighting pattern. Always shoot at the best light angle or beside the window.
A few major considerations when shooting, of course: camera movement and stable framing. Use both hands to hold the phone and use a tripod for various shots. When showing a room, don’t make abrupt turns. Allow a few seconds to pass between each shot. These are just a few tactics to enhance your video shots.
Improve the Quality of Existing Room Tour Footage
Sometimes, when you have already filmed a lovely suite, you end up with poor-quality video that you can’t use for brand promotion. Or maybe an old clip has become grainy, and the resolution has dropped from repeated use across different platforms. Does that mean you have to discard it? Not necessarily! Sometimes footage is too compressed or too blurry, but video enhancement can come to the rescue. An online video enhancement tool can improve video quality by removing imperfections and sharpening the footage. This ensures you get the best from your current footage and don’t have to go through the hassle of shooting a new set of photos of beautiful interiors.
Check Colours, Textures, and Details Still Look Natural
A little sharpness can improve your room tour, but what if the gorgeous olive-green curtains look bright green or the cream-coloured walls look almost white? Well, that’s hardly what your guests expect. And that’s something that you need to watch out after improving the video quality. Boutique hotels have carefully chosen colour combinations, beautiful fabrics, and unique furniture with unique finishes. So even a small change can make their interior look different. So, once you have enhanced your video, always compare it with the original recording.
Check that the colours are still intact and the details and textures remain sharp. Pay special attention to the fabric. Velvet should look like velvet, not a flat surface. The furniture’s natural grain should not look exaggerated. Also, don’t forget to watch the video while it’s playing because in one scene the texture can look completely fine, but in another it can start flickering.
Prepare the Final Room Tour for Sharing
Once you have gathered your desired clips and checked their visual quality, it’s time for the final video. A beautiful room tour can lose its appeal in the final edit: one moment you’re in the bedroom, and the next you are in the bathroom. It’s a bit confusing, isn’t it? Choose online video tools that fit your footage and the format you plan to share.
The sequence of clips matters to create an appealing final result. Trim the awkward pauses, and for transitions, you don’t need dramatic cuts; simple cuts usually look better, especially for interiors. Trim the awkward moments and unnecessary pauses, but don’t rush through details.
A vertical version can be appropriate for a short social media video, while horizontal video can perform better on your hotel website. One last thing matters: how the final video looks to a guest. Can you show the room layout and give viewers enough time to appreciate the details? If so, you have the video guests will see while booking.
