The Louis Vuitton Holiday Campaign 2026 has been unveiled and is the train travellers’ dream.
Oliver Hadlee Pearch captures the Louis Vuitton holiday campaign for Holiday 2026 in a train station reinterpreted through the House’s design codes. It is the last five minutes before the grand departure.
Louis Vuitton’s Holiday 2026 campaign, captured by Oliver Hadlee Pearch, launches from Paris on November 5th, 2026, on louisvuitton.com and across the House’s social media platforms.
A mechanical sign ticks away the seconds beneath festive decorations and a dust of snow, while a pianist sends each train off with a melody. Friends reunite on the platforms. Children play on the ground with miniature trains, a traveller scribbles on a postcard, and a laughing couple cuts through the crowd atop a luggage cart.
The Pieces in the Louis Vuitton Holiday Campaign
The Neverfull MM IO and the Alma Soft appear among the women’s leather goods in the Louis Vuitton holiday collection, alongside the OTG Monogram MM and the Side Trunk. The accessories move from Bandana and Paris City headbands to LV Sneakerina sneakers.
The men’s bags are the Speedy 30 Surplus, Track Backpack Silktech, Steamer LV Touch and Trio Shadow.
Alongside them are Shadow and LV Crafted Small Leather Goods, Monogram Midnight belts and LV Trainer sneakers.
The dedicated travel selection pairs the Cruiser MM with the Horizon Aluminum. The fragrances are Ombre Nomade, Imagination and Attrape-rêves.
La Beauté Monogram Rouge
A lacquered case with hand-painted Monogram flowers gives LV Rouge Matte its place in the Louis Vuitton holiday campaign. Louis Vuitton describes it as a first-of-its-kind creation.
It belongs to La Beauté Louis Vuitton’s celebration of Monogram Rouge, the hue drawn from the encounter between Monogram canvas and the signature red, for which the collection’s five products have been reimagined.
The colour continues beyond beauty. A dedicated line of Small Leather Goods and accessories uses the same burgundy canvas, and a dedicated film follows Monogram Rouge across the collection.
Windows and the Shibuya Pop-Up
Miniature trains link five worlds in Louis Vuitton windows around the globe: the Alpine Horizon, the Big Apple, the Blossom Garden, the Moonlight Valley and the Golden Dunes.
The window displays are on view from November 1st.
Inside most Louis Vuitton stores, the Louis Vuitton holiday displays will include Christmas trees with a miniature train garland winding around their branches.
For a closer look at the train motif, the Louis Vuitton festive campaign extends to a pop-up at the Louis Vuitton Shibuya store in Japan, open to the public starting November 7th.
A train-adorned Christmas tree greets visitors at the entrance. The second room changes the scale: Louis Vuitton products sit within a wooden trunk-inspired setting, with VVN handles fitted to the drawers.
