Nestled gracefully off the picturesque south coast of Vietnam lies Phu Quoc, an island jewel that has captivated the world as an international tourism destination.
Comprising 36 idyllic islands embraced by tropical seas, Phu Quoc offers a mesmerizing blend of sandy beaches, lush forests, rich biodiversity, cultural charm, and international allure. This enchanting destination beckons travellers from across the globe, making it an irresistible place to stay, explore, and savour.
Phu Quoc’s Unprecedented Growth
Phu Quoc has transformed from an up-and-coming destination to a well-established hotspot. In 2022, it welcomed nearly five million visitors, boasting impressive hotel occupancy rates ranging from 80% to 90%.
A diverse mix of guests from every corner of the world has contributed to its status as one of the most sought-after islands to visit. This reputation has been reinforced by esteemed publications like TIME Magazine, which included Phu Quoc in its list of the “Top 100 Greatest Places in the World,” and Condé Nast Traveler, which bestowed the title of “World’s Top Islands” upon it in 2023.
Sun Group: Pioneering Luxury Tourism in Phu Quoc
Leading the charge in elevating Phu Quoc’s tourism to new heights is Sun Group, a prominent Vietnamese conglomerate specializing in hospitality, entertainment, infrastructure, and real estate.
Sun Group’s strategic collaborations with aspirational brands, globally renowned architects, and visionary designers are shaping the future of luxury tourism on the island.
Sun Group has already introduced some of Phu Quoc’s most coveted accommodations. Notably, the JW Marriott Phu Quoc Emerald Bay Resort, designed by sustainable luxury guru Bill Bensley, opened its doors in 2016.
It swiftly gained recognition, securing the top spot in Travel + Leisure’s “Top 10 Best Resorts in Southeast Asia” and ranking 6th in the “Top 100 Best Resorts in the World.” Notably, it hosted the extravagant seven-day wedding of Indian billionaire Kaabia Grewal, an opulent affair attended by 700 guests and featuring 125 performing artists.
New Additions to Phu Quoc’s Luxury Scene
Anticipated in late 2024, La Festa Phu Quoc, Curio Collection by Hilton, draws inspiration from Italy’s Amalfi Coast. Additionally, the New World Phu Quoc Resort, boasting 375 villas and operated by the prestigious Rosewood Hotel Group, claimed the title of “Best Villa Resort in Asia” at the Haute Grandeur Global Awards.
Meanwhile, La Festa Phu Quoc Curio Collection by Hilton, inspired by the allure of the Amalfi Coast, is set to welcome its inaugural guests in the coming weeks.
Sun Group has inked a significant agreement with Marriott International, adding two more illustrious luxury hotel brands to Phu Quoc. The Luxury Collection Resort on Hon Thom Island, designed by 10Design, will feature a striking sail-shaped property housing 305 rooms and suites, along with a Luxury Collection Spa and ample event space.
On the same island, the Ritz-Carlton Reserve, designed by Bill Bensley, offers a boutique beachfront retreat with 40 pool villas and top-notch facilities, including a beachfront wedding venue. Upon its opening, it will join the exclusive ranks of just six Ritz-Carlton Reserves globally.
Phu Quoc’s Allure Beyond Luxury Accommodations
Regardless of where visitors choose to stay on Phu Quoc, the island offers an array of natural and cultural attractions that promise to captivate affluent travellers. From high-net-worth individuals to couples, families, friends, and groups, Phu Quoc has something to offer everyone.
The glistening sea invites exhilarating water sports, diving, and snorkelling adventures, while the vibrant local markets provide an immersive experience of the island’s rich culture. Not to be missed is the Hon Thom Cable Car, a Guinness World Records recognized attraction that offers a unique perspective of this dreamy destination.
Sun Group’s Vision for Phu Quoc
Mr. Dang Minh Truong, Chairman of the Board of Directors at Sun Group, aptly states, “Phu Quoc is no longer an emerging tourism destination – it has already arrived on the world stage.” He emphasizes that the island is entering a new phase as the ‘Pearl Island’ becomes a dream destination for luxury seekers. Sun Group’s commitment to collaborating with top hotel brands, visionary designers, and architects aims to elevate Phu Quoc’s tourism industry to new levels of refinement and elegance, all set against the backdrop of the island’s pristine beaches and breathtaking scenery.
In addition to their five-star resorts, Sun Group boasts ownership of the Premier Residences Phu Quoc Emerald Bay. This 745-key gem features an awe-inspiring 5,000m² multi-storey infinity pool and was honoured as “Asia’s Leading Hotel Residences” at the World Travel Awards.
Another jewel in their crown is the Premier Village Phu Quoc, a haven with 215 luxurious duplex villas and the title of “Asia’s Leading Beach Villa Resort.”
In conclusion, Phu Quoc’s journey from an undiscovered gem to a world-renowned tourist destination is nothing short of remarkable. With Sun Group’s unwavering commitment to luxury tourism, the island’s allure continues to grow, making it a destination that promises unique and unforgettable experiences for the discerning traveller.
As Phu Quoc continues to evolve and flourish, it stands as a testament to the extraordinary transformation a place can undergo when vision, innovation, and dedication converge in perfect harmony.
