Adidas Launches SS18 UltraBOOST and UltraBOOST x Silhouettes

Cape Town | South Africa

For the serious runner, technique and performance enhancing sportswear and equipment go hand in hand. Adidas has always been on the forefront of sports-enhancement wear and has released a new range that is the pinnacle in performance footwear. The new UltraBOOST and UltraBOOST X has been designed to push the boundaries of running technology and to provide its owner with the ‘ultimate running experience’.

The new designs lends from its past while looking to the future of design and engineering. The new silhouettes ensure engineering precision and fit while allowing for unparalleled movement.

With both a new silhouette as well as structural changes the UltraBOOST X takes learnings from the UltraBOOST. The new design ensures both functionality and visual perfection. The Adaptive Arch allows for the PrimeKnit Upper to fit to any foot perfectly while allowing for movement according to the wearer’s running style. The new silhouettes enjoy a 3D Sculpted Hell Counter that has been designed to ensure the Achilles tendon to flow vertically while at the same time keeping the runner’s horizontal movements on lock-down. Further allowing for both comfort and utilization the BOOST sculpted midsole complements the Adaptive Arch design. The combination of the two design elements allow for the perfect balance between cushioning and support.

Both new models are available in two colourways, for men as well as for women. The UltraBOOST X is available in grey and comes with a blue heel counter and can be purchased on their ecomm site.

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