Alma’s 2024 Initiatives Leading the Way

In the ever-evolving landscape of the hospitality industry, community involvement, environmental sustainability, and guest well-being are emerging as the winning trifecta for hotels in the new year.

Herbert Laubichler-Pichler, the Managing Director of Alma Resort Cam Ranh, a seasoned hotelier, sheds light on how his team is spearheading initiatives that go beyond traditional hospitality.

Sustainable Hospitality: Alma's 2024 Initiatives Leading the Way

Community Engagement: More Than Just a Stay

Laubichler-Pichler emphasises the importance of creating compelling experiences that extend beyond the confines of the resort. Alma Resort Cam Ranh has curated opportunities for holidaymakers to volunteer alongside the local community, fostering a deeper connection.

From spending mornings with volunteers cooking meals for disadvantaged school children to organising half and full-day volunteering opportunities, Alma is redefining the hotel experience.

Green Energy Innovation: Alma’s Solar Power Project

In a bold move towards sustainability, Alma Resort Cam Ranh is in the process of implementing Vietnam’s most ambitious solar power project.

The installation of 4470 solar panels across various structures within the resort aims to generate 2462 kilowatts peak, contributing significantly to Alma’s energy needs. This initiative showcases a commitment to reducing the carbon footprint and embracing eco-friendly practices.

Sustainable Hospitality: Alma's 2024 Initiatives Leading the Way

Alma Resort Cam Ranh actively participates in the “End Plastic Soup in Cam Ranh” campaign, a global initiative supported by Rotarians worldwide.

Engaging volunteers to collect plastic from Long Beach for upcycling, the resort is dedicated to the broader goal of eliminating plastic waste from oceans, seas, lakes, rivers, forests, parks, and streets by 2050.

Wellness Tourism: A Continuing Focus Post-Pandemic

According to Laubichler-Pichler, wellness tourism remains a significant focus in the post-pandemic era. Alma’s Le Spa is set to introduce new wellness experiences, including retreats and journeys encompassing spa therapies, meditation, yoga, and health drinks. This highlights the industry’s recognition of the importance of holistic well-being for travellers.

Sustainable Hospitality: Alma's 2024 Initiatives Leading the Way

In a bid to be more sustainable and self-sufficient, Alma Resort Cam Ranh has unveiled its onsite Herb Garden, Nursery Garden, and Chicken Farm. Providing fresh produce and eggs for the resort’s restaurants, Alma goes a step further by offering complimentary guided garden tours and cooking classes.

Guests can now pick, clean, and cook their own healthy meals, promoting a farm-to-table ethos.

Culinary Diversity: Vegan Menus and Cultural Immersion

Alma’s commitment to culinary diversity is evident with the introduction of a vegan menu and vegan buffets at the Asiana restaurant in 2024.

The resort has also collaborated with boutique travel agency Zazen Travel to launch ‘A Journey Through Culture and Cuisine.’ This immersive experience combines a visit to Cam Duc Market, exploration of local life, and interactive cooking classes, fostering a deeper understanding of culture and cuisine.

Alma Resort Cam Ranh’s dedication to excellence has not gone unnoticed. The resort was named the No. 1 family resort in Vietnam by Holidays with Kids magazine. Additionally, Alma secured a coveted spot in the ‘Travel + Leisure Luxury Awards Asia Pacific 2023,’ further affirming its position among Vietnam’s top hotel spas.

Sustainable Hospitality: Alma's 2024 Initiatives Leading the Way

Leading by Example: A Genuine Force for Change

Laubichler-Pichler expresses the hope that Alma’s initiatives will inspire other hotels to follow suit. By actively participating in community engagement, embracing green energy, combatting plastic pollution, promoting wellness tourism, and offering unique culinary experiences, Alma Resort Cam Ranh is setting a standard for the industry.

In the words of Laubichler-Pichler, “We hope to set a good example and encourage other hotels to take a leaf out of our book so that the hotel industry is a genuine force for change.”

In a world where responsible tourism is gaining momentum, Alma Resort Cam Ranh stands as a beacon, showcasing that hotels can be not just places of stay but catalysts for positive transformation in the community and the environment.

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