Bentley Announces New Board Member For Sales And Marketing

Alain Favey joins Bentley from Škoda replacing Chris Craft who retires after 27 years with the Volkswagen Group

Bentley Motors has announced the appointment of Alain Favey as Board Member for Sales and Marketing reporting to Chairman and CEO, Adrian Hallmark. He replaces Chris Craft who will retire from the industry after three years with Bentley and a total of 27 years working within the Volkswagen Group.

Alain Favey joins Bentley from Škoda where, as Board Member for Sales and Marketing he led the launches of the current model range including the brand’s first fully electric vehicle, the Enyaq iV. He joined the Volkswagen Group in 2009 as Head of Sales for Europe for Volkswagen passenger cars before becoming CEO of Porsche Holding Salzburg, Europe’s largest car distributor, in 2012 and has over three decades of experience in the automotive world.

Bentley Announces New Board Member For Sales And Marketing

Chris Craft’s appointment at Bentley crowned a long career with the Volkswagen Group. His previous roles include Managing Director of Porsche Great Britain as well as Director of Volkswagen UK and Škoda UK. During his tenure, Chris has been deeply involved in Bentley’s renewal, record sales were achieved and he has helped set the 101-year-old company on its path to a fully electric and sustainable future from 2030.

Adrian Hallmark, Chairman and CEO, comments:

“I am delighted to welcome Alain to the team. His experience and knowledge from the electrification of the Škoda brand will be extremely useful to us as we continue our journey to Beyond100.

“I would also like to thank Chris on behalf of everyone who has worked with him for his significant contribution to Bentley but also to the Volkswagen Group. I wish him all the very best in his retirement and I hope he will continue to enjoy the cars that have been such a huge part of his life and career.”

Chris Craft will retire from Bentley at the end of April. Alain Favey will join Bentley in June, 2021.



Bentley Motors is considered as one of the most sought after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s four model lines, Bentayga, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.