Bentley the Sheepdog Steals the Show at Goodwoof with its Unique Coat

In a remarkable display of talent and style, Bentley the sheepdog took centre stage at the recent Goodwoof event, held at the Duke of Richmond’s esteemed Goodwood estate.

Among the 8,000 canine enthusiasts in attendance, Bentley, a rare breed known as a Bentayga S, showcased its exceptional skills and donned a special coat that turned heads and wagged tails. Let’s delve into the captivating story of Bentley’s triumph and the remarkable design of its one-of-a-kind fur wrap.

A Special Sheepdog with a Distinctive Style

As one of the festival’s most popular activities, Bentley the sheepdog earned its accolades by herding lambs, ewes, and rams with precision and enthusiasm. Before embarking on its herding duties, Bentley proudly wore a bespoke black and white body wrap that resembled the iconic Bentley brand.

Bentley the Sheepdog Steals the Show at Goodwoof with its Unique Coat

Adorned with a ‘Bentley‘ dog tag, this exceptional sheepdog prowled through Goodwood’s Kennels and captured the attention of onlookers, showcasing its unique style and unrivalled talent.

The Artistry Behind the Matte Coat

The extraordinary matte coat that adorned Bentley’s sleek frame took a dedicated team four days to complete. Mastermind Rich Morris, renowned for his expertise in crafting stunning designs, was responsible for this remarkable creation.

Notably, Morris previously designed the striking livery of the Unifying Spur, a Flying Spur art car that has captivated audiences worldwide, serving as a symbol of Bentley’s commitment to diversity and inclusion. Bentley the Sheepdog’s coat reflects the brand’s devotion to excellence and serves as a testament to the fusion of artistry and functionality.

A British Breed with a Storied Name

The name ‘Bentley‘ holds a special place in the hearts of dog lovers, particularly those who appreciate British breeds. At Goodwoof, all dogs bearing the name ‘Bentley‘ were granted access to the exclusive Bentley Barking Paddock, alongside the fortunate owners of B-badged cars. The event provided a platform for Bentley and its canine counterparts to enjoy a day of camaraderie, celebration, and unforgettable memories.

Bentley the Sheepdog Steals the Show at Goodwoof with its Unique Coat

Pup-arazzi and the Red-Carpet Treatment

At Goodwoof, the four-legged participants were treated like true celebrities. The Pup-arazzi, equipped with their cameras and flashbulbs, captured every precious moment of the event. To ensure that the furry attendees looked their absolute best, a wind machine was thoughtfully arranged, creating a whimsical atmosphere reminiscent of a glamorous music video.

Even while peeking out of the window of a Bentayga, the dogs showcased their flair, with their ears and locks dancing gracefully in the breeze.

The Success and Gratitude from Bentley’s Team

Wayne Bruce, Bentley’s Chief Communications and D&I Officer, expressed immense pride in the team’s accomplishments at the event. He remarked, “This event truly demonstrates that anything is paw-sible. It was a bark-tastic affair and the most fluffy gathering on the social calendar. New friendships were forged, and connections were made that will surely Collie everyone in the near future. Additionally, the Pup-arazzi Bentayga captured over 2,000 delightful photographs in support of the Pets As Therapy charity. I extend my heartfelt gratitude to all who attended and to my hardworking team, who dedicated themselves tirelessly, even in the scorching Sussex sun.”


Bentley the Sheepdog’s remarkable performance at Goodwoof left an indelible mark on the hearts of attendees. With its distinctive coat and exceptional herding abilities, Bentley stole the show and showcased the true spirit of canine excellence.

Bentley the Sheepdog Steals the Show at Goodwoof with its Unique Coat

Rich Morris’s artistic mastery, evident in the unique matte fur wrap, further emphasized Bentley’s connection to the prestigious Bentley brand. Goodwoof will be remembered as a celebration of camaraderie, talent, and the unwavering bond between humans and their furry companions.

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