Branding is what gives you the key to running your business. It happens because the brand allows you to impress potential buyers. And it is also an opportunity to be different, attract attention and create a reputation.
It is almost impossible to come out on top without branding in the modern world. A considerable part of the success of your business depends on how well you can market the brand in your field.
According to the website Statista, in 2021, the combined value of the 100 most valuable brands in the world was 7.1 trillion US dollars. The industries that contributed the most were retail, media and entertainment, and business solution and technology providers.
It suggests that market leaders are not afraid to invest in branding.
But what about the mobile app market? In recent years, an incredible number of applications have been created that compete with each other.
Application development is always a priority. And many app developers and owners of this business are starting to think about what’s next – after the launch of the application – it’s enough to leave a new application in the app store.
The harsh reality is that launching apps in stores doesn’t mean fast downloads.
Over 2.87 million apps on the Google Play Store and 1.87 million on the App Store. How to stand out in this diversity?
Three Rules For App Branding
In order to be different, you need to know a few rules. These rules give you an idea of what to consider when branding your app.
1. App Branding Position
The brand position shows how your application appears to the audience. After you understand this, you need to do something that will distinguish you from others.
At this stage, the software development company is studying competitors, looking for the target audience, and compiling keywords for which customers will search for your application.
2. App Brand Identification
App brand identity shows users what problems/pain points you can help them solve. In addition, a recognizable name and personality make your brand more visible in the eyes of the consumer. It shows the entire history of your brand.
What Is The Corporate Identity Of The Application?
1. Application Name
The name distinguishes and identifies us. The app name gives a sense of your brand, and people reach out to you after knowing your app name.
2. Application Logo
A logo is a visual identification of your services. The logo should reflect the essence of your application. Be straightforward and at the same time contrasting, attracting attention.
3. Brand Consistency
Brand consistency is the ability to live up to your users’ expectations, be consistent, and deliver on your mission in any circumstance.
3. App Brand Image
Brand image is how the consumer perceives the brand in reality. It is important to constantly maintain communication and connection with your customers. Brand image is the ability to build relationships with your customers. Make sure there is two-way communication between the brand and consumers.
To do this, pay attention to the ratings in the app store and do not ignore comments and feedback from users. You will make a big difference by responding to reviews to show that you listen and take their opinions into account.
Incentivize loyal users: Rewarding referrals or providing perks for continued use of the app (such as badges, rewards for in-app purchases, etc.) will help solidify your position among users. Fans of your app will only share or continue to use your product if they have a favorable opinion of it. Remember, organic word-of-mouth marketing brings in the highest quality users!
Is App Branding That Important?
We want to say with confidence – Yes, and once again, yes!
Now that you know why app branding is essential, you can look past this part of app marketing and learn more about how you can market your mobile apps.
To develop relationships with current and potential customers, companies need to ensure
making the most of their social channels, including any brand-specific apps, Forbes writes.
We agree that optimizing a brand and creating a personal story will improve the app’s position and keep users in constant contact.
At first, it may not be easy for you to accept these concepts. But once you get the hang of it, you’ll realize that branding your app is an integral part of building and promoting it.