1 has reinforced its European dealer network with the unveiling of two extraordinary showrooms in Munich and Vienna.
This strategic expansion coincides with the introduction of their latest hyper sports car, the Bugatti Tourbillon, offering esteemed customers an unparalleled opportunity to experience this pioneering chapter in automotive excellence.
The Dawn of a New Era
The entirely reimagined showroom in Munich and the exquisite all-new Vienna vitrine serve as gateways to Bugatti’s new age, channeling the spirit of heritage and legacy that defines the Tourbillon. These carefully crafted spaces provide a tantalising window into the future of automotive luxury, whilst honouring the rich history that precedes them.
Munich’s Evolution: A Partnership of Excellence
The journey in Germany began in 2015 when Bugatti formed a dynamic partnership with their trusted ally, the Dörr Group. This collaboration introduced the brand’s peerless designs to discerning enthusiasts in the birthplace of the motor car through two meticulously crafted showrooms in Munich and Frankfurt.
The Munich location marked a significant milestone in March 2016, distinguishing itself as the second venue globally, after Tokyo, to seamlessly integrate a vehicle showroom with a lifestyle boutique. This innovative approach demonstrated the Dörr Group‘s unwavering commitment to elevating customer experiences.
The partnership’s remarkable success is evidenced by the placement of 88 Bugatti vehicles throughout Germany. This impressive portfolio spans the entire modern lineup, including the legendary Veyron, the magnificent Chiron, the exclusive Divo, the track-focused Bolide, the elegant Mistral, and now the revolutionary Tourbillon.
The Motorworld Chapter
In 2021, Bugatti Munich embarked on an exciting new chapter with its relocation to Motorworld, positioning itself at the heart of Munich’s thriving automotive community. This strategic move immersed the showroom in an atmosphere of passion and innovative engineering, creating an unprecedented dimension of automotive experience.
The latest renovation introduces Bugatti’s contemporary design ethos, first showcased at Bugatti Frankfurt, establishing a meticulously crafted venue that reflects the marque’s rich heritage, groundbreaking technology, and timeless style.
The reimagined showroom’s unveiling was marked by an exclusive gathering, graced by the presence of Mate Rimac, CEO of Bugatti Rimac, and Hendrik Malinowski, Bugatti Managing Director. The evening culminated in a private dinner, celebrating both the moment and the year’s conclusion.
Vienna: A New Chapter in Austria
Further strengthening Bugatti’s European presence, the brand’s expansion continues in Austria through a valued partnership spanning 18 years. In Vienna, a city renowned for its artistic legacy shaped by Mozart, Beethoven, and Freud, Bugatti and Bugatti Vienna have unveiled a captivating new showroom, demonstrating their continued dedication to connecting customers with their dream vehicles.
Under the stewardship of Porsche Holding-owned Exclusive Cars Vertriebs GmbH, Bugatti Vienna has cultivated an impressive legacy in Austria. The partnership has facilitated 29 vehicle sales, encompassing the complete modern Bugatti range from the Veyron to the Tourbillon, including the Chiron, Bolide, Divo, and Mistral. This success story continues with the unveiling of their spectacular bespoke showroom.
Setting New Standards in Retail Excellence
The new Vienna facility spans an impressive 214 square metres, establishing itself as one of the largest Bugatti retail locations worldwide. The grand opening celebration of this captivating showcase was attended by Hendrik Malinowski and Frank Heyl, Bugatti Director of Design, who proudly presented the new Tourbillon to an audience of stunned attendees.
The opening event featured a carefully curated selection of exquisite vehicles representing different eras of the brand’s history, from the pioneering Veyron Grand Sport to the dynamic Chiron Pur Sport. This display perfectly embodied the fusion of heritage, style, and innovation that defines Bugatti’s quintessential Art de Vivre.
Strategic Vision and Market Significance
According to Hendrik Malinowski, these developments represent cornerstone achievements in Bugatti’s European strategy. “As we continue to expand on the latest chapter in Bugatti’s remarkable story, our fully reimagined showroom in Munich, and newly launched bespoke showcase in Vienna, are a cornerstone of our strategy to emphasise the importance of Europe for Bugatti and introduce the marque’s new era to our valued customers and discerning prospective clients,” he stated.
Malinowski further emphasised the strategic importance of both markets, noting, “Both Germany and Austria are highly strategic markets for Bugatti in Europe. Fashioned in the signature style, grace, and emotional allure that makes us truly incomparable, our showrooms in Munich and Vienna are exceptional platforms for experiencing the refinement and innovation Bugatti stands for.”
Partnership Excellence
The strength of Bugatti’s relationships with both the Dörr Group and Exclusive Cars Vertriebs GmbH has proven instrumental to these developments. Malinowski expressed immense pride in these partnerships, stating, “We are enormously proud of the strength of our partnerships with Dörr Group and Exclusive Cars Vertriebs GmbH, and we are excited to achieve even more success together.”
Looking to the Future
These new showrooms represent more than mere retail spaces; they are carefully crafted environments that embody the essence of Bugatti’s philosophy. As showcases for the brand’s latest innovations, including the groundbreaking Tourbillon, they serve as gateways to the next chapter in Bugatti’s illustrious history, while honouring the heritage and craftsmanship that have defined the marque for generations.
