Jacob & Co. and Bugatti have come together to create the Bugatti Tourbillon, a watch inspired by the Tourbillon hypercar.
Both brands are leaders in their fields. Bugatti is known for hypercars that combine speed with design. Jacob & Co. makes watches that turn mechanics into art. Together, they have produced two watches: the Bugatti Tourbillon and the Bugatti Tourbillon Baguette.
These watches are more than instruments. They reflect the same principles as the hypercar: precision, design, and engineering working together.
Bugatti – Over A Century Of Engineering
Bugatti was founded in 1909 by Ettore Bugatti. Its cars have always balanced technical skill with design. From the Type 35 racing car to the Chiron, Bugatti has consistently pushed boundaries.
Each car is more than a vehicle. It is a statement of ambition. The new hypercar is called Tourbillon for a reason. In watchmaking, a tourbillon offsets gravity to improve precision. The car carries the same philosophy. It aims to reset expectations in performance and design.
Jacob & Co – Mechanical Art
Jacob & Co. was founded in 1986 by Jacob Arabo. The brand gained a reputation for daring design and mechanical innovation. Collections like the Astronomia use orbiting complications to show motion and precision. Gemstone-set pieces demonstrate technical skill.
Jacob & Co. shares Bugatti’s philosophy. Both aim to create objects that are functional and extraordinary. Both value design and engineering equally.
The Bugatti Tourbillon Watch
The Bugatti Tourbillon watch mirrors the hypercar in its details. The dial is inspired by the car’s instrument cluster.
The 30-second flying tourbillon sits on the left. It represents speed and mechanical performance. In the centre, the hour and minute sub-dial resembles an RPM counter. The power reserve on the right mirrors the car’s gauges.
The engine block automaton is the highlight. It is made entirely from sapphire crystal. Inside are 16 titanium pistons on a single-axis crankshaft measuring 22.37 mm. Press a button and the pistons move. They mimic the V16 engine of the hypercar. It is both visual and mechanical precision.
Case And Design
The case measures 52 x 44 mm and is 15 mm thick. Its curves and lines echo the hypercar.
The grille, radiators, and rear wing are referenced in the design. Sapphire panels on the sides show the mechanics inside. Every line and surface is considered. It connects the watch clearly to the car.
The Bugatti Tourbillon Baguette
Jacob & Co. also made a very limited edition. The Bugatti Tourbillon Baguette is made for 18 collectors. It is crafted in 18K white gold. It has 17 carats of baguette diamonds. There are also 18 baguette rubies, placed to echo the car’s taillights.
This version is about visual impact as much as function. It is designed to be worn but also admired. It is a statement of taste and skill.
The Tourbillon Complication
The tourbillon is one of the most respected parts of watchmaking.
Invented in 1801 by Abraham-Louis Breguet, it rotates the escapement and balance wheel to improve accuracy. Jacob & Co. has built its fastest-ever 30-second flying tourbillon for this watch.
It honours tradition while moving watchmaking into the modern era.
Hypercars And Watches
Hypercar owners and watch collectors share a culture. Both value rarity, performance, and design. Both appreciate engineering and artistry.
For collectors, owning a Bugatti and a Bugatti Tourbillon is about more than possession. It is about being part of an elite group that values heritage, skill, and vision.
Collectors’ Appeal and Scarcity
The Bugatti Tourbillon is rare. Only a limited number have been made. The Baguette edition has only 18 pieces worldwide. Scarcity makes them desirable.
It also ensures long-term value. Like rare hypercars, these watches are both art and investment.
Conclusion
The Bugatti Tourbillon and the Baguette are the result of two masters working together. Bugatti continues to push automotive limits. Jacob & Co. continues to push watchmaking.
These watches are precise, mechanical, and visually striking. They are not designed for mass production. They are designed for collectors who understand craftsmanship.
For those who own them, they are more than timepieces. They are symbols of engineering, design, and vision. They are a wearable legacy.
