Each year brings with it a new addition to the Campari Red Diaries. Entitled Entering Red, the Campari Red Diaries 2019 short film celebrates two icons. The first would be the brand, but the second celebrates the iconic Negroni cocktail. The reason why this cocktail is celebrated in the film? 2019 marks the 100 year anniversary of the Negroni. And well let’s be honest, the Negroni would most certainly not exist without Campari.
Hosted at a private function in Milan, the new Campari Red Diaries 2019 was launched. VIPs and invited guests gathered to see the new short-film and of course indulge in a few cocktails. Staring the devastatingly beautiful Ana De Armas and Italian actor Lorenzo Richelmy, the film explores the curious soul. The critically acclaimed Italian director Matteo Garrone crafted a suspenseful visual journey that takes the viewer on a poetic journey through the historic streets of Milan, the birthplace of Campari. the city’s most stunning locations come to life, including the breath-taking Galleria Vittorio Emanuele II, home of Davide Campari’s staple Camparino bar, and the Duomo, turning both monuments ‘Campari red’ for the film.
Watch The Entering Red Short Movie
The short film also features cameo appearances from six of the world’s best bartenders, the Red Hands, and seven world-famous influencers representing countries across the world.
At the launch party, Ana De Armas dazzled in a Versace dress, paired with Jimmy Choo heels, Norman Silverman diamond earrings and a Tyler Ellis clutch. In a statement regarding her role, the actress commented:
“It has been a pleasure to play the lead role in Entering Red, which has been such a fantastic project and journey. It was an empowering role, where my character, Ana, takes charge of her destiny, for which I am proud. Not only have I fulfilled a dream of working with Matteo Garrone, but I also met an inspiring cast, and I have been able to discover the beautiful city of Milano all while celebrating a timeless icon that passed the ‘taste’ and test of time, the Negroni. It was a true pleasure to be part of the campaign with such a passionate brand and wonderful director.”
Images: Stefania M. D’Alessandro