Celebrating Sustainable Travel: Leading Eco-Conscious Destinations

As the world ushers in another World Tourism Day, the global travel landscape is undergoing a profound transformation, one that is steering towards a more sustainable and responsible future.

The theme for this year, “Tourism and Green Investment,” resonates deeply with travellers who are increasingly prioritizing sustainability as a core aspect of their journeys. In this article, we delve into the world of eco-conscious travel, shining a spotlight on destinations that exemplify the principles of sustainable tourism.

From the historic and sun-soaked landscapes of Ras Al Khaimah in the UAE to the lush, biodiverse terrain of Jamaica, the tranquil luxury of ACRO Suites in Crete, Greece, and the eco-paradise of Nova Maldives, these destinations are at the forefront of the sustainable travel movement.

Ras Al Khaimah, UAE: An Oasis of Sustainable Tourism

As World Tourism Day approaches, Ras Al Khaimah in the UAE stands as a shining example of sustainable tourism.

With a rich history spanning over 7,000 years, this Emirate offers an authentic Arabian experience.

Visitors are welcomed by year-round sunshine, pristine beaches, lush mangrove trees, terracotta dunes, and the majestic Hajar mountains, including Jebel Jais, the UAE’s highest peak.

Celebrating Sustainable Travel: Leading Eco-Conscious Destinations

Ras Al Khaimah Tourism Development Authority has embraced the concept of Balanced Tourism, making sustainability a cornerstone of its investment and development strategy.

Teaming up with EarthCheck, a renowned authority in travel and tourism sustainability, Ras Al Khaimah aspires to be a regional leader in sustainable tourism by 2025.

The Sustainable Tourism Strategy Implementation Plan, introduced in 2022, goes beyond the superficial.

It includes rigorous sustainability measurement and certification programs, assessing factors like energy consumption, greenhouse gas emissions, water usage, waste management, local employment, and gender equality.

Notably, Ras Al Khaimah earned the EarthCheck Silver Certification, a Middle East first, with more than 20 hotels and attractions poised to receive the Responsible RAK Silver Certification later this year.

Moreover, Ras Al Khaimah commits £100 million to purpose-driven tourism projects, enhancing its natural environment and ensuring a sustainable future for this captivating destination.

Jamaica: Preserving Paradise through Sustainable Practices

In Jamaica, sustainability is becoming increasingly paramount in preserving the island’s natural beauty and diverse ecosystems.

From the lush Blue and John Crow Mountains National Park to the enchanting Cockpit Country, Jamaica offers a wealth of eco-friendly opportunities.

Celebrating Sustainable Travel: Leading Eco-Conscious Destinations

The Stush in the Bush dining experience in St. Ann Parish embodies sustainability and organic farming. Utilizing permaculture techniques and promoting biodiversity, they showcase the versatility of plant-based dishes.

Through workshops and events, they advocate conscious living and a deeper connection to nature.

Jamaica Inn, a family-run boutique hotel, has a strong commitment to environmental stewardship. Partnering with The White River Fish Sanctuary, they aim to restore Caribbean reefs, increase fish biomass, and protect this vital ecosystem.

Their ‘Farm to Skin Foraging’ experience at The Ocean Spa further promotes sustainability and showcases Jamaica’s natural riches.

By embracing sustainable practices, Jamaica ensures the preservation of its biodiversity, cultural heritage, and a vibrant destination for generations to come.

ACRO Suites, Crete, Greece: Where Luxury Meets Sustainability

ACRO Suites in Crete, Greece, is a 5-star wellness haven perched on the Cretan cliffside overlooking the Aegean Sea.

This tranquil retreat harmoniously integrates with its natural surroundings. Collaborating with local Greek designers and craftsmen, the hotel features natural materials like stone and wood, organic fabrics, and a locally sourced, organic menu with abundant vegan and vegetarian options.

Celebrating Sustainable Travel: Leading Eco-Conscious Destinations

Every suite and villa boasts saltwater private pools and stunning Cretan Sea views. The Cave Suite, designed for sustainability, maintains a comfortable temperature year-round without the need for air conditioning or heating.

The Asana Yoga Shala, constructed with bamboo, offers a circular design and a variety of fitness equipment, promoting wellness and sustainability.

Here, guests can partake in deep relaxation sessions and guided meditation, connecting with nature and themselves.

Nova Maldives: A Sustainable Haven in the South Ari Atoll

Nova Maldives
, nestled in the South Ari Atoll, epitomizes soft-luxury wellness and eco-conscious living. The resort boasts 76 beach and overwater villas and is committed to continually enhancing their initiatives to diminish the environmental impact, cultivate mindfulness, and protect the breathtaking beauty for the prosperity of future generations.

The soulful island keeps sustainability at the core of everything they do, from reducing the use of plastic and paper and avoiding the wastage of food to supporting the local culture and heritage.

It prioritizes sustainability by sourcing restaurant ingredients from local hydro farms and supporting local businesses to reduce emissions.

Throughout the year, Nova hosts flora and fauna workshops to enlighten guests about the island’s delicate ecosystem and the importance of conservation.

Celebrating Sustainable Travel: Leading Eco-Conscious Destinations

Nova Maldives initiates various meaningful projects, such as House Coral Frame planting and House Reef clean-ups.

Guests are invited to participate in the Coral Frame Sponsorship program, where they can plant their own coral frame and witness its growth through annual updates.

Additionally, Nova collaborates with the Maldivian Whale Shark Research Program, actively contributing to whale shark preservation and conservation efforts.


In a world where the importance of sustainable and responsible travel cannot be overstated, the destinations we’ve explored – Ras Al Khaimah, Jamaica, ACRO Suites in Crete, and Nova Maldives – serve as beacons of hope and inspiration.

As we commemorate World Tourism Day and celebrate the beauty of travel and culture, it is these destinations that remind us of our collective responsibility to protect and cherish the planet we call home.

They show us that luxury and ecological stewardship can go hand in hand, setting a high standard for the industry. As travellers, it is our privilege and duty to support and choose destinations that are committed to preserving the natural wonders and cultural treasures of our world.

Through conscious choices and sustainable practices, we can ensure that future generations will have the opportunity to explore and experience the beauty of our planet just as we do today.

So, as we bid adieu to this journey, let us carry forward the lessons learned and the inspiration gained, and let every travel experience be a step towards a more sustainable and responsible future for all.

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