In a groundbreaking collaboration between Moët & Chandon, a prestigious champagne house, and contemporary American artist Daniel Arsham, a masterpiece has been unveiled to the public in the historic cellars of Epernay, Champagne.
This avant-garde artwork, first revealed last Autumn in Paris to commemorate the Maison’s 280th anniversary and the launch of the new cuvée d’exception Collection Impériale Création NO.1, now finds its permanent home in the Galerie Impériale, a breathtaking addition to the cellar tour experience.
A Fusion of Art and Legacy: Galerie Impériale
Commissioned by Moët & Chandon, Daniel Arsham’s magnificent relief has seamlessly integrated into the legacy of the House. As visitors wander through the Galerie Impériale, they are greeted by the timeless essence of Arsham’s contemporary artwork, engaging in an eternal dialogue with the aged walls and champagnes that surround it.
This fusion of modernity with tradition is exemplified by the living heritage of Grand Vintages encircling the relief, making it one of the largest and most captivating installations in the region.
Discovering the Maison’s Craftsmanship: Tour Haute Oenologie
For enthusiasts eager to delve deeper into Moët & Chandon’s latest addition, the Collection Impériale Création NO.1, and immerse themselves in the artistry at the heart of the House, the tour Haute Oenologie offers an unparalleled experience.
This two-hour sensory journey includes a guided exploration of the historical cellars, followed by a degustation featuring Moët Imperial and the exclusive Collection Impériale Création NO.1.
Visitors will uncover the secrets of champagne production, passed down through generations of Cellar Masters while traversing the extensive 28-kilometre maze of underground tunnels. The tour accommodates small groups, ensuring an intimate and enriching experience, priced at 200€ per person.
Benoît Gouez’s Insight: Celebrating Art and Legacy
Benoît Gouez, Moët & Chandon’s esteemed Cellar Master, expresses his excitement at unveiling this distinctive addition to the cellars. He remarks, “We are thrilled to invite the public to explore our latest cellar addition – a distinctive artwork by Daniel Arsham that encapsulates our history and craftsmanship.”
This collaboration, coinciding with the debut of Collection Impériale Création NO.1, reflects the Maison’s commitment to timeless design and excellence in every aspect of its production.
Daniel Arsham’s Masterpiece: A Symbol of Moët & Chandon’s Heritage
Spanning 3 meters in length and 1.3 meters in height, Daniel Arsham’s monumental relief is a testament to Moët & Chandon’s rich heritage. The artwork intricately depicts key elements of the House’s legacy, from the founding year of 1743 to the sprawling vineyards and architectural landmarks.
Crafted from white cast resin, a homage to the chalky soils of the Champagne region, the relief bears subtle traces of erosion, symbolising the passage of time and infusing the piece with a timeless quality.
The Genesis of the Wall Relief: Honouring Tradition
Arsham’s inspiration for the piece stems from a stained-glass panel adorning the entrance of the cellars since the 1890s.
Captivated by its allegorical richness, Arsham weaves symbols of renown, abundance, and expertise into his masterpiece, paying homage to the Maison’s enduring legacy.
Renowned as the Archaeologist of the Future, Daniel Arsham’s collaboration with Moët & Chandon underscores his status as one of today’s most influential artists. His seamless integration of past, present, and future resonates harmoniously with the time-honoured tradition of champagne-making, creating a profound connection between art and heritage.
Daniel Arsham’s Reflection: A Meaningful Connection
Daniel Arsham expresses his honour at being part of Moët & Chandon’s legacy, stating, “I am proud to have contributed to its ongoing story.” His artwork serves as a bridge between the Maison’s history and contemporary artistry, inviting visitors to immerse themselves in a dialogue between past and present.
Moët & Chandon welcomes visitors to experience Daniel Arsham’s relief firsthand during tours of the historical cellars. With tours starting at €40 per person, guests have the opportunity to engage with this remarkable integration of art and heritage.
For those planning a visit, Moët & Chandon’s Visitor Centre operates during specific periods:
- From March 25th to November 11th, open daily from 9:30 to 17:30
- From March 1st to March 24th and from November 12th to December 29th, open Thursday to Monday from 9:30 to 17:30
As Moët & Chandon continues to innovate and uphold its legacy, the collaboration with Daniel Arsham stands as a testament to the enduring allure of champagne-making and the timeless resonance of art.
Visitors are invited to embark on a journey through history, guided by the exquisite craftsmanship of both the House and the artist.
