Lamborghini Urus SE – The First Plug-in Hybrid Super SUV

Automobili Lamborghini, renowned for its relentless pursuit of innovation and performance, has marked a significant milestone in its history with the introduction of the Urus SE, the first hybrid plug-in version of the Lamborghini Super SUV.

The Urus SE represents a new era for Lamborghini, boasting a host of enhancements including a new design, optimized aerodynamics, cutting-edge technology, and an 800 CV hybrid powertrain, setting new standards in comfort, performance, efficiency, emissions, and driving pleasure.

Redefining Super SUV Performance

The Urus SE promises an unparalleled driving experience, thanks to its plug-in hybrid system that enhances performance and dynamics across various terrains and conditions.

Discover the Lamborghini Urus SE: The Ultimate Super SUV

Innovative technical solutions such as the electric torque vectoring system between the two axles and the electronic rear differential ensure that the vehicle delivers more torque and power at any rpm, setting it apart in its category.

Stephan Winkelmann, Lamborghini Chairman & CEO, highlighted the significance of the Urus SE, stating, “With the Urus, we changed the paradigms of the SUV world, ushering in a new segment. In just a few years, the Urus has become our brand’s bestseller, enabling Lamborghini to attract new customers and strengthen its position in the most important markets.”

Unprecedented Power and Efficiency

The Urus SE is powered by a twin-turbo 4.0 V8 engine, re-engineered to seamlessly integrate with the electric powertrain, delivering a total output of 800 CV and 950 Nm of torque.

Discover the Lamborghini Urus SE: The Ultimate Super SUV

The calibration strategy between the internal combustion engine and the electric motor ensures optimal power delivery in every driving mode and on every surface, resulting in exceptional performance.

Dr. Ing. Rouven Mohr, Chief Technical Officer at Lamborghini, emphasized the vehicle’s outstanding driving dynamics, stating, “The Urus SE is positioned at the top of its class in terms of being fun to drive and for its driving dynamics. It’s a vehicle that harmoniously combines different qualities: absolute comfort and at the same time performance and fun-to-drive, ensuring an experience like no other.”

Innovative Design and Aerodynamics

The Urus SE sets new standards in SUV design, with updated lines that optimize aerodynamic efficiency while accentuating the vehicle’s sportiness and muscularity. Notable design elements include a new hood with a floating design, matrix LED headlight clusters, and a redesigned bumper and front grill.

Mitja Borkert, Lamborghini Design Director, described the Urus SE’s design philosophy, stating, “The Urus SE delivers a highly sophisticated evolution, consistent with our new iconic and essential design philosophy, and importantly delivering an enhanced feeling of luxury together with more Ad Personam potential.”

Discover the Lamborghini Urus SE: The Ultimate Super SUV

Inside the cabin, Lamborghini’s signature “feel like a pilot” design DNA is evident, with new solutions throughout the dashboard that enhance the lightweight feeling. A larger 12.3-inch touchscreen display, integrated into the centre of the dashboard, features updated graphics and intuitive controls, providing a seamless user experience.

Unrivaled Customization

The Urus SE offers unparalleled customization options, allowing owners to personalize their vehicles according to their preferences. From alloy wheels to bodywork colours, customers can choose from a wide range of options to create a truly unique Urus SE.

The Urus SE features eleven driving modes, including four new Electric Performance Strategies, offering unparalleled versatility and performance across various driving conditions. Whether navigating city streets or conquering off-road terrain, the Urus SE delivers an exhilarating driving experience.

With its unmatched combination of power, performance, and luxury, the Urus SE establishes a new benchmark in the Super SUV category. From its innovative hybrid powertrain to its dynamic design and advanced technology, the Urus SE represents the pinnacle of Lamborghini’s engineering excellence.


In conclusion, the Automobili Lamborghini Urus SE represents a new chapter in the evolution of the Super SUV, combining groundbreaking technology with uncompromising performance and luxury.

With its innovative hybrid powertrain, stunning design, and unparalleled customization options, the Urus SE sets a new standard for excellence in its class.

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