Tequila Enemigo Finito Vintage ’24, the first tequila finished in a Bordeaux Premier Cru cask, sold out all 300 bottles at £1,050 each worldwide.
The ultra-luxury spirits market has marked a new milestone with Tequila Enemigo announcing the complete sell-out of Enemigo Finito Vintage ’24, the first tequila ever finished in a Bordeaux Premier Cru cask.
Collectors and connoisseurs worldwide rushed to secure this rare release, making it a landmark in the evolution of premium tequila.
Enemigo Finito – A First for Tequila
Innovation in tequila is rare, given its strict production rules. Yet Enemigo has pushed the boundaries with Finito Vintage ’24, an Extra Añejo that brings together Mexican distilling with Bordeaux winemaking.
It is a release that shifts the expectations of what tequila can be.
All 300 bottles were offered exclusively through Sotheby’s and sold at £1,050 each (also $1,050, €1,050, or HK$8,500). They were snapped up by collectors, private clubs and enthusiasts at speed, reflecting strong demand for genuinely original luxury spirits.
Crossing Two Traditions
This release bridges Mexico’s tequila heritage with Bordeaux’s renowned terroir. Enemigo secured a Premier Cru barrel from one of the region’s most celebrated estates, something that required both influence and persistence.
The barrel has shaped the Extra Añejo in a way that goes beyond typical finishing. Its character is altered and deepened without losing its roots in traditional tequila.
Each bottle comes with a hand-signed agave paper certificate, signed by Maestro Tequilero Enrique Legoretta and Jonny Fowle, Sotheby’s Global Head of Spirits.
A Careful Process
The base spirit, already aged through traditional methods, spent further time in the Premier Cru cask. During this period, it absorbed qualities from both the French oak and the traces of wine held in the barrel.
Timing was critical. Too little influence and the finishing would be negligible. Too much and it would overpower the spirit. The balance struck by Legoretta was essential to the outcome.
Tasting Notes
Jonny Fowle described Enemigo Finito Vintage ’24 as “a paradigm-shifting Extra Añejo, its light rose-gold hue hints at an intricate symphony of pomelo, stone fruit tartlet, and prickly pear blossom. Vibrant spice, smacked cucumber and viscous oils create a long, expressive finish, seamlessly intertwined with Bordeaux Premier Cru finesse.”
The profile shows a tequila influenced but not dominated by the Bordeaux cask. Fruit, spice and floral notes sit alongside a long, textured finish, creating something entirely new for the category.
A Creative Decision
Robin Clough, co-founder of Enemigo, explained: “Finito is the culmination of our mission to challenge convention and elevate what Tequila can be. Finishing in Premier Cru barrels wasn’t just a technical decision – it was a creative one. The result is not only a collector’s item, but a profound new standard for Extra Añejo.”
Clough’s comments highlight how the release is positioned as both an artistic and technical achievement, intended to raise expectations of the entire category.
Sotheby’s Partnership
Choosing Sotheby’s to handle the release reinforced its positioning in the collectors’ market. The auction house’s reputation in fine wines and rare spirits brought credibility and ensured access to the right audience.
Collectors around the world were able to secure bottles through Sotheby’s global network, adding to the speed of the sell-out.
Ultra-Premium Tequila
The success of Finito comes at a time when tequila is enjoying a rising status. Once seen as a straightforward agave spirit, it is now appreciated as a complex and collectable category.
Borrowing techniques more familiar in whisky and cognac, Enemigo’s Premier Cru finishing shows how tequila can evolve while still respecting tradition.
At £1,050 a bottle, it is among the most expensive tequilas ever released. The rapid sell-out shows the market is ready to embrace such expressions.
Building on Heritage
Founded in 2017 by Robin Clough, Sebastian Gonzalez and Max Davies-Gilbert, Enemigo has built a reputation for innovation backed by craftsmanship.
The brand uses only 100% Blue Weber Agave and volcanic water from the Tequila region, ensuring a strong foundation for experimentation.
Its philosophy blends Mexican tradition with European luxury sensibilities, appealing to an international audience while staying true to its roots.
Global Recognition
The brand has received over 60 international awards and, in 2023, was acquired by MadaLuxe Group, one of the largest US luxury companies, securing its place in the ultra-premium sector.
Enemigo is now found in leading venues worldwide, from Mexico City to London, New York, Dubai, Los Angeles, Milan and Paris. This global reach was key to the success of Finito.
A One-Off Release
What makes Finito unique is that it cannot be repeated. Only one Premier Cru barrel was used, producing 300 bottles in total. Unlike many limited editions, there will be no follow-up or variation.
The certificates signed by both Legoretta and Fowle further reinforce the rarity and authenticity of this release.
Implications for Tequila
Finito has shown that innovation can enhance tequila rather than dilute it. Other producers may now explore similar wine-finishing techniques, creating potential for a new category.
Its price also sets a new benchmark, placing tequila alongside the highest levels of whisky and cognac.
Looking Ahead
Enemigo Finito Vintage ’24 is more than a commercial success. It sets out a model for future innovation in tequila, proving that tradition and creativity can work together.
Its legacy will be in raising tequila’s profile to stand shoulder to shoulder with the world’s most respected spirits.
By keeping craftsmanship at the centre while introducing bold ideas, Enemigo has created a release that will be remembered.
