As collectors and art lovers turn increasingly to digital access as a primary means to learn, enjoy, browse and buy artwork and luxury items, Christie’s has refreshed its online offerings across numerous collecting categories and launched several new initiatives.

A new, enhanced Private Sales site offers online viewings and immediate purchase options for collectors of fine and decorative arts, jewellery and watches. Rich, new Content will be launched to engage, inspire and educate their art-loving audience; and a refreshed calendar of online sales provides collectors with continued opportunities to bid and buy, with more sales to be added in the weeks ahead. An example of one of the Impressionist and Modern Art specific Private Sales site may be viewed here.

Matthew Rubinger, Deputy Chief Marketing Officer, commented: “We recognize that art and objects are an important source of enrichment and enjoyment for so many, and our focus these last weeks has been on refreshing our digital offerings in several key areas. Our goal is to ensure our doors remain open from a digital standpoint so that our audiences across the world can continue to engage with us, whether that means learning more about their favourite collecting category, seeing a work of art in a virtual viewing room, or bidding on an item through our trusted online sale platform.”

Key Digital Initiatives

Private Sales

  • Christie’s Private Sales channel offers an array of artwork and luxury items for immediate purchase, with enhanced preview capabilities.
  • Christie’s Private Sales is a seamless year-round service for buying and selling art outside of the auction calendar.
  • Collectors still have an appetite for acquiring works, and the private sales channel is perfectly equipped to meet their demands.
  • You can read more about Adrien Meyer, Head of Private Sales here.
  • The enhanced Private Sales site may be viewed here.

Online Sales

  • Each sale includes items at multiple price levels, to suit a broad range of collectors
  • Clients new to auction bidding often prefer the ease of bidding online – 41% of new buyers at Christie’s in 2019 started online.

UPCOMING SALES:

  • Wine 24 March – 7 April
  • Pavilion Online: Chinese Art – 21 -28 April
  • Handbags 26 May – 11 June
  • …with additional sales to follow

Education And Accessibility Through Content

Social Media

Christie’s has a presence across all major channels: Facebook, Instagram, Pinterest, Twitter and WeChat. Alongside @christiesinc, they have subject-specific accounts that include @christiesinteriors, @christiesjewels, @christieswatches, @christieshandbags and @christieswine.

Christies

editor

Christie’s, the world's leading art business, had auction sales in the first half of 2019 that totalled £2.2 billion / $2.8 billion. Christie’s is a name and place that speaks of extraordinary art, unparalleled service and international expertise. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectables, wine, and more. Prices range from $200 to over $100 million. Christie's also has a long and successful history conducting private sales for its clients in all categories, with emphasis on Post-War & Contemporary, Impressionist & Modern, Old Masters and Jewellery.

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