As collectors and art lovers turn increasingly to digital access as a primary means to learn, enjoy, browse and buy artwork and luxury items, Christie’s has refreshed its online offerings across numerous collecting categories and launched several new initiatives.
A new, enhanced Private Sales site offers online viewings and immediate purchase options for collectors of fine and decorative arts, jewellery and watches. Rich, new Content will be launched to engage, inspire and educate their art-loving audience; and a refreshed calendar of online sales provides collectors with continued opportunities to bid and buy, with more sales to be added in the weeks ahead. An example of one of the Impressionist and Modern Art specific Private Sales site may be viewed here.
Matthew Rubinger, Deputy Chief Marketing Officer, commented: “We recognize that art and objects are an important source of enrichment and enjoyment for so many, and our focus these last weeks has been on refreshing our digital offerings in several key areas. Our goal is to ensure our doors remain open from a digital standpoint so that our audiences across the world can continue to engage with us, whether that means learning more about their favourite collecting category, seeing a work of art in a virtual viewing room, or bidding on an item through our trusted online sale platform.”
Key Digital Initiatives
- Christie’s Private Sales channel offers an array of artwork and luxury items for immediate purchase, with enhanced preview capabilities.
- Christie’s Private Sales is a seamless year-round service for buying and selling art outside of the auction calendar.
- Collectors still have an appetite for acquiring works, and the private sales channel is perfectly equipped to meet their demands.
- You can read more about Adrien Meyer, Head of Private Sales here.
- The enhanced Private Sales site may be viewed here.
- Each sale includes items at multiple price levels, to suit a broad range of collectors
- Clients new to auction bidding often prefer the ease of bidding online – 41% of new buyers at Christie’s in 2019 started online.
- Wine 24 March – 7 April
- Pavilion Online: Chinese Art – 21 -28 April
- Handbags 26 May – 11 June
- …with additional sales to follow
Education And Accessibility Through Content
- With their new ‘Art as Therapy’ series, uplifting stories commissioned to inspire for this particular moment, they will enrich they audiences via content such as ‘From the inside out — 10 scenes from the artist’s window’, ‘Gardens in Art’ and ‘Create with Christie’s‘.
- Listen to Podcast series, ‘Think Like an Art World Expert’ from Christie’s Education.
- Visit regular columns including 5 Minutes With, Artist Guides, Collecting Guides, Meet their Specialists, Studio Visits and dynamic videos across all categories. Recent articles include:
From the inside out — 10 scenes from the artist’s window
The mystery of the ‘free-range sculpture’ that simply disappeared
100 art-world Instagram accounts to follow right now — Collectors
How frames can define our perception of art
- Digitally visit their exhibitions with virtual tours/360 views of landmark exhibitions at Christie’s New York and London galleries:
The Peggy and David Rockefeller Collection (May 2018)
Classic Week New York (New York, October 2019)
Art Adorned: Christie’s x Dolce&Gabbana Alta Gioielleria (London, 22 November – 3 December).
Maharajas & Mughal Magnificence (New York, June 2019)
Classic Week at Christie’s London (London, July 2019)
Christie’s has a presence across all major channels: Facebook, Instagram, Pinterest, Twitter and WeChat. Alongside @christiesinc, they have subject-specific accounts that include @christiesinteriors, @christiesjewels, @christieswatches, @christieshandbags and @christieswine.