FENDI Casa’s Los Angeles Debut -Redefining Luxury

Experience Italian Luxury and Design Excellence: FENDI Casa’s Remarkable Debut in Los Angeles

FENDI Casa, a name synonymous with Italian luxury and design, has recently made a significant announcement that is poised to elevate the world of interior design in Los Angeles.

In an exciting development, FENDI Casa has unveiled a prestigious partnership with MASS Beverly, a renowned player in the field of interior design located in the heart of West Hollywood. This collaboration is set to bring a touch of Italian sophistication to the already vibrant and dynamic design scene of Los Angeles.

FENDI Casa's Los Angeles Debut -Redefining Luxury

With its roots deeply entrenched in Italian craftsmanship and a legacy of producing some of the most exquisite furniture and interior design pieces, FENDI Casa’s arrival in Los Angeles is bound to captivate the city’s discerning clientele. Los Angeles, known for its eclectic mix of design styles, from Hollywood glamour to modern minimalism, is the perfect canvas for FENDI Casa’s unique blend of tradition and innovation.

A Fusion of Italian Craftsmanship and Design Expertise

The partnership between FENDI Casa and MASS Beverly is a marriage of two formidable forces in the world of design. FENDI, with its rich Italian heritage and impeccable savoir-faire, is a global icon of luxury and style.

For decades, FENDI has graced the fashion world with its iconic creations, and now it extends its mastery to the realm of interior design. This transition is a testament to the brand’s versatility and commitment to delivering excellence in every facet of design.

On the other hand, MASS Beverly boasts a track record of excellence, having spearheaded numerous décor and design projects in the residences of celebrities and high-profile figures throughout Los Angeles.

Their expertise in curating luxurious and bespoke interiors has earned them a well-deserved reputation for transforming spaces into works of art. The collaboration with FENDI Casa is a testament to their dedication to showcasing the finest in design and craftsmanship. Together, these two powerhouses promise to redefine the standards of interior design in Los Angeles and beyond.

A Milestone in FENDI Casa’s U.S. Expansion

Alberto Da Passano, the CEO of FF Design, expressed the significance of this collaboration by stating, “The opening in Los Angeles marks another milestone in the ongoing strategic expansion of FENDI Casa in the United States where, in December 2022, we opened a flagship store in the heart of the Miami Design District.” This move underscores FENDI Casa’s commitment to establishing a strong presence in the American market.

The decision to expand into Los Angeles is a strategic one, recognizing the city’s status as a global hub for entertainment, fashion, and design. FENDI Casa’s presence in Los Angeles not only reflects the brand’s ambitious growth plans but also its recognition of the city’s unique design sensibilities.

FENDI Casa's Los Angeles Debut -Redefining Luxury

As the brand continues to thrive and evolve, this partnership with MASS Beverly is set to play a pivotal role in solidifying FENDI Casa’s position as a leader in luxury interior design across the United States. With each step in its expansion journey, FENDI Casa reinforces its legacy of delivering unparalleled Italian craftsmanship and style to the world.

A Space Aligned with FENDI’s Distinctive Image

The partnership with MASS Beverly ensures that FENDI Casa will have a prestigious and distinctive space in Los Angeles that perfectly aligns with the brand’s image. This new FENDI Casa store is a visual delight, featuring five display windows, with one of them recreating the iconic contours of the Palazzo della Civiltà Italiana. The store spans an impressive 275 square metres and offers visitors a journey through a series of sophisticated settings and areas dedicated to FENDI’s most iconic collections.

Every corner of the FENDI Casa store in Los Angeles exudes the brand’s essence – a harmonious blend of timeless elegance and contemporary design. The choice to replicate the arches of the Palazzo della Civiltà Italiana in one of the display windows pays homage to FENDI’s Roman roots, showcasing the brand’s commitment to preserving its heritage while pushing the boundaries of innovation.

The Peekasit Journey: Where Fashion Meets Design

One of the highlights of FENDI Casa Los Angeles is its involvement in the special project known as “The Peekasit Journey.” This project draws inspiration from the iconic Peekaboo bag, a symbol of the Rome Maison’s timeless elegance. It has led to the creation of a unique collection of armchairs designed by Controvento, each capturing the distinctive spirit of five different cities, including Los Angeles, Milan, Shanghai, London, and Miami.

The Peekasit Journey is a testament to FENDI’s ability to seamlessly merge the worlds of fashion and design. It’s a creative exploration of how a fashion accessory can inspire a series of beautifully crafted armchairs. The Los Angeles Edition of Peekasit stands out with its woven raffia upholstery, which creates a mesmerizing interplay between lighter linen tones and dark leather trim. This limited-edition piece embodies the spirit of Los Angeles, a city known for its blend of casual luxury and sophistication.

Exclusive Los Angeles Edition: Peekasit Armchair

The Peekasit Los Angeles Edition, available exclusively for three months at MASS Beverly, is a true work of art. Its woven raffia upholstery creates a striking contrast between lighter linen tones and dark leather trim. This limited-edition piece is a testament to the fusion of fashion and design and will later be available for purchase at all FENDI Casa boutiques worldwide.

FENDI Casa’s decision to offer the Peekasit Los Angeles Edition exclusively at MASS Beverly for a limited time underscores the importance of this partnership. It provides an opportunity for design enthusiasts in Los Angeles to experience a unique piece of furniture that encapsulates the essence of the city. As the Peekasit armchair makes its way to FENDI Casa boutiques worldwide, it carries with it a touch of Los Angeles, ensuring that the city’s influence reaches far beyond its borders.

Showcasing FENDI Casa’s Finest Creations

FENDI Casa Los Angeles proudly presents a selection of its most iconic products. The Five sofa by Marcel Wanders Studio, the Metropolis coffee table by Atelier oï, and the Sandia sofa by Toan Nguyen are among the standout pieces in the living areas of the store. These creations showcase the perfect blend of luxury, innovation, and design expertise that FENDI Casa is known for.

FENDI Casa's Los Angeles Debut -Redefining Luxury

The Five sofa, with its contemporary design and impeccable craftsmanship, exemplifies FENDI Casa’s commitment to providing exceptional comfort without compromising on style. The Metropolis coffee table, a testament to the creative genius of Atelier oï, seamlessly integrates form and function. It serves as a striking centrepiece that elevates any living space. Meanwhile, the Sandia sofa by Toan Nguyen is a study of refined elegance, offering a harmonious combination of aesthetics and comfort.

A Luxurious Haven for Accessories

In addition to its exquisite furniture offerings, FENDI Casa Los Angeles offers a luxurious selection of accessories that complement the overall ambience. These accessories are thoughtfully displayed on a special wall space, adding to the elegant atmosphere of the store.

From meticulously crafted lighting fixtures to sumptuous textiles and decorative objects, each accessory in the collection reflects FENDI Casa’s commitment to enhancing the living spaces of its discerning clientele. The attention to detail and the use of premium materials are evident in every piece, ensuring that they not only enhance the aesthetics of a room but also elevate its overall ambience.

Elegance in the Bedroom

The journey through FENDI Casa Los Angeles extends to the bedroom area, where visitors will encounter the Landscape bed designed by Marcel Wanders Studio. This magnificent piece, with its intricate inlaid headboard, exemplifies FENDI Casa’s unwavering commitment to meticulous attention to detail. Another captivating addition is the Roma daybed by Dimorestudio, which takes centre stage in one of the five display windows, inviting guests to appreciate its timeless allure.

The Landscape bed is a masterpiece of design, fusing opulence and comfort seamlessly. Its imposing inlaid headboard is a testament to the brand’s dedication to craftsmanship, making it a statement piece in any bedroom.

Meanwhile, the Roma daybed by Dimorestudio exudes an air of sophistication, capturing the essence of Italian design heritage. Placed in the display window, it serves as an artistic focal point, showcasing its distinctive silhouette and inviting guests to explore its comfort and style.

A Fusion of Tradition and Innovation

FENDI Casa Los Angeles is a testament to the harmonious coexistence of tradition and innovation. This unique space offers an authentic experience that resonates with the core values of the FENDI brand. Visitors can expect to immerse themselves in a world of opulence and creativity, where Italian craftsmanship and design expertise converge to create something truly exceptional.

FENDI Casa's Los Angeles Debut -Redefining Luxury

The fusion of tradition and innovation is at the heart of FENDI Casa’s design philosophy. While the brand pays homage to its rich heritage, it also continuously pushes the boundaries of contemporary design. This duality is evident in every piece showcased at FENDI Casa Los Angeles, where timeless elegance meets cutting-edge innovation. It’s an invitation to experience the best of both worlds – a journey through the past and a glimpse into the future of design, all within the luxurious confines of this remarkable space.


In conclusion, FENDI Casa’s collaboration with MASS Beverly in Los Angeles marks a significant moment in the world of interior design. It brings together two giants in the industry, promising a new level of luxury and sophistication for design enthusiasts in the city of angels.

With its remarkable collections and attention to detail, FENDI Casa Los Angeles is set to become a must-visit destination for those who appreciate the finest in Italian design and craftsmanship.

As visitors step into the world of FENDI Casa Los Angeles, they are greeted by a space that reflects the essence of Italian luxury. Every detail, from the iconic arches reminiscent of the Palazzo della Civiltà Italiana to the meticulously crafted furniture and accessories, exudes a sense of opulence and refinement. It’s a testament to FENDI Casa’s commitment to delivering excellence in every facet of interior design.

Moreover, the Peekasit Journey project, which seamlessly merges fashion and design, showcases FENDI’s innovative spirit. The limited-edition Peekasit Los Angeles Edition armchair, with its woven raffia upholstery, captures the city’s unique charm and style.

FENDI Casa Los Angeles is not just a showroom; it’s an immersive experience that transcends traditional boundaries. It represents the harmonious coexistence of tradition and innovation, where Italian craftsmanship meets cutting-edge design. With each step in its expansion journey, FENDI Casa reinforces its legacy of delivering unparalleled Italian craftsmanship and style to the world.

In the dynamic and diverse landscape of Los Angeles, FENDI Casa and MASS Beverly have set a new standard for interior design. They invite us to explore a world of sophistication, elegance, and creativity—a world where every corner tells a story of Italian craftsmanship and design expertise.

This partnership is not just about furniture; it’s about creating living spaces that are a true reflection of luxury, comfort, and style. FENDI Casa Los Angeles is more than a store; it’s a testament to the enduring allure of Italian design in the heart of Los Angeles.

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