The pursuit of unparalleled speed has always been a defining characteristic of Bugatti’s legacy.
Pushing the boundaries of engineering and design, Bugatti has continuously amazed the world with its exceptional hyper sports cars. Among these feats of automotive brilliance, the Bugatti Chiron Super Sport stands out as a true testament to human ingenuity and automotive mastery. Embark on a mesmerizing journey as we delve into the heart-stopping experience of surpassing the legendary 400 km/h mark and witness the birth of a new chapter in automotive history.
The Historic Venue: Where Legends Converge
Nestled within the hallowed grounds of Kennedy Space Center, Florida, lies Space Florida’s Launch and Landing Facility. It is here that Bugatti chose to orchestrate their awe-inspiring Straight Line Aerodynamic Testing in collaboration with JBPG.

As the drivers approach this iconic location, their eyes are drawn to a fleet of meticulously prepared Bugatti models eagerly awaiting their chance to prove their mettle. This very tarmac, once graced by the majestic landing of Space Shuttles, now bears witness to a new breed of pioneers, ready to etch their names in the annals of history.
The 400 km/h Barrier: Conquering the Unimaginable
Like a symphony inspired by Ferdinand Piëch’s audacious vision for the original Bugatti Veyron, the Chiron Super Sport embodies the seamless fusion of blistering speed and unparalleled luxury. The drivers, handpicked by Bugatti, stand at the precipice of an extraordinary challenge—to breach uncharted territory beyond 400 km/h. United in their pursuit of excellence, they eagerly anticipate the moment they become part of a select few to experience the raw power and exhilaration that lies ahead.
Preparing for the Unfathomable: Mastering the Extraordinary
Before their high-octane runs, each driver receives comprehensive guidance from a Bugatti Pilote Officiel. Drawing from their elite motorsport background, these experts impart invaluable knowledge on the physical and mental demands that lie ahead. The drivers brace themselves, knowing that at 400 km/h, they will traverse a distance of 1.25 football fields every second.
Intense longitudinal forces of over 1G will exert their dominance during acceleration, while the shimmering heat haze challenges their eyes to spot the braking boards. To navigate this remarkable endeavour successfully, they learn to embrace the unparalleled capabilities of the car, allowing it to glide through the air with finesse instead of wrestling with its power.
Unleashing the Beast: The Pursuit of Unmatched Velocity

Equipped with the exclusive Top Speed Key, an intricate feature designed to ensure optimal safety, the Chiron Super Sport stands ready to unleash its true potential. As the first driver sets foot on the accelerator, the car undergoes a seamless transformation.
The ride height lowers, the rear wing retracts, and two hydraulically-actuated flaps reposition themselves to reduce front-axle downforce. With the stage perfectly set, the Chiron Super Sport, propelled by its remarkable 1,600 PS W16 quad-turbo engine, roars to life. The colossal power is transferred to the tarmac through four mighty tires, pinning the driver back into their seat. Gaining momentum, the Chiron Super Sport relentlessly surges through its bespoke seven-speed dual-clutch transmission, propelling the driver from 0 to 300 km/h in an astounding 11 seconds.
The cabin resonates with the howling wind as the car’s aerodynamic form slices through the atmosphere, while the driver’s gaze remains fixed on the horizon, beckoning them closer with each passing moment.
Christophe Piochon, President of Bugatti Automobiles, who attended the 400 Drive, said: “Just a few years ago achieving 400 km/h required months of careful preparation, the very best motorsport drivers and the most favourable conditions. For a very long time no production car could get anywhere near that speed, even for a moment. But today, in the world of our meticulously engineered and designed Bugatti hyper sports cars, we opened up this performance to our customers in absolute safety and allow them something that very few people will ever have, and most of them even had a chance to experience this with their own car. This kind of moment is part of the incomparable magic of Bugatti.”

Beyond Boundaries: Shattering Expectations
The Chiron Super Sport refuses to relent, shattering all preconceived notions as it surpasses the 400 km/h milestone with ease. With adrenaline coursing through their veins, the driver, eyes wide and heart pounding continues to push the boundaries of speed.
Alas, the three-mile runway, a finite canvas for limitless possibilities, begins to fade away. Engaging the colossal carbon ceramic brakes, the driver feels the intense grip against their seatbelt as the mighty Chiron Super Sport gradually decelerates. As the symphony of roaring tires and howling winds subside, the driver is left with an indelible impression—an altered perception of speed forever etched in their mind.
A Testament to Greatness: Carrying the Memories Forward
As the drivers bid farewell to Space Florida’s Launch and Landing Facility, they carry with them tangible mementoes of their extraordinary achievement. Each participant is presented with a bespoke Bugatti race suit, bearing their name as a mark of distinction, and a unique Bugatti race helmet emblazoned with the top speed they reached. These cherished keepsakes will serve as constant reminders of a day that transcended boundaries, forever intertwining their lives with the legacy of Bugatti.

A Journey of Legends: Forever Enshrined in History
The Bugatti Chiron Super Sport experience is an unparalleled odyssey that epitomizes the perfect harmony between man and machine. As Bugatti continues to redefine automotive excellence, these brave individuals have left an indomitable mark on the world of speed.
With their audacity, perseverance, and unwavering commitment to pushing boundaries, they have rewritten the rules of possibility. The quest for innovation and the pursuit of unrivalled performance is forever etched in their souls, as they join the pantheon of legends who dared to dream and, in doing so, changed the course of automotive history.