Four Seasons and Atlantic Coast Hospitality Announce Plans for Luxury Hotel in Morocco

Four Seasons Hotels and Resorts is one of the world’s most popular leading luxury hospitality companies, offering a unique combination of personalised service and exceptional amenities across its properties.

With over 100 hotels and resorts in 43 countries, Four Seasons has become renowned for providing an unparalleled level of luxury experiences to guests from all around the world.

From its signature Concierge Services to its world-class spas and cuisine, Four Seasons is synonymous with excellence when it comes to hospitality.

Furthermore, with more than 60 years of experience in the hospitality industry, Four Seasons has gained a reputation as being at the forefront of innovative technology and design, embracing cutting-edge trends while still maintaining its traditional values of quality service and attention to detail.

As a result, Four Seasons Hotels and Resorts has become the go-to name when it comes to luxurious accommodations with an incredible level of customer care that often surpasses that offered by other hospitality groups.

Adding to their growing portfolio, the proposed Four Seasons Hotel Rabat at Kasr Al Bahr, which is scheduled to open in 2023 in partnership with Atlantic Coast Hospitality, a division of Abu Dhabi-based Q Holding.

Four Seasons and Atlantic Coast Hospitality Announce Plans for Luxury Hotel in Morocco

Kasr Al Bahr, which translates to “castle of the sea,” was initially constructed in the 19th century as a sizable royal summer house. It then served as a military hospital before being abandoned in 1999. Four Seasons Hotel Rabat at Kasr Al Bahr will usher in a new chapter for the ancient resort with 204 opulently decorated rooms and suites overlooking the Atlantic Ocean after substantial renovations of the five-hectare (12-acre) cliffside retreat.

“As Four Seasons continues to grow its presence in Morocco, we are proud to build upon the success of our existing properties in Marrakech and Casablanca while introducing a complementary experience, this time in the nation’s capital city,” says Bart Carnahan, President, Global Business Development and Portfolio Management, Four Seasons Hotels and Resorts. “We are honoured that our partners at Atlantic Coast Hospitality have chosen Four Seasons as the stewards of Kasr Al Bahr, and we look forward to introducing guests to this dynamic destination through a new luxury hospitality experience marked by our renowned personalised service and quality excellence.”

The capital of Morocco, Rabat, is situated on the Atlantic coast and seamlessly combines historical treasures with cutting-edge amenities for the discerning travellers of today. The city is listed as a UNESCO World Heritage Site, and it is well-known for its ancient sites, including the Hassan Tower and the Kasbah of the Oudayas, which show past French and enduring Islamic influences. Additionally, visitors will appreciate the city’s seaside location, which features stunning beaches, thriving music festivals, and more than 202 hectares (500 acres) of peaceful parks.

Four Seasons and Atlantic Coast Hospitality Announce Plans for Luxury Hotel in Morocco

“As we transform Kasr Al Bahr for the future, we are proud to showcase Rabat’s history and culture while creating a world-class hospitality experience for all who visit,” says Malik Awan, Director, Q Holding. “Four Seasons is the ideal partner for this important project, and together we are dedicated to honouring this exceptional property while offering guests the service and experiences they have grown to expect from this legendary brand.”

Four Seasons and Atlantic Coast Hospitality Announce Plans for Luxury Hotel in Morocco
The Kasbah of the Udayas fortress in Rabat in Morocco. The Kasbah of the Udayas is located at the mouth of the Bou Regreg river in Rabat, Morocco.

Seven restaurants and cafes, a spa with opulent treatment rooms and an indoor pool, many outdoor resort-style pools, as well as sizable meeting and event space are all included in the Four Seasons Hotel Rabat at Kasr Al Bahr. Karim Chakor of META Atelier d’Architecture, located in Morocco, has been in charge of the Hotel’s meticulous restoration, and Roger Nazarian and Associates has been chosen to oversee the interior design, landscaping, and other aspects of the property.

Four Seasons and Atlantic Coast Hospitality Announce Plans for Luxury Hotel in Morocco
Minaret and the unfinished tower of the mosque Hassan. Rabat.

Gregory Viaud will serve as the Hotel’s general manager. Gregory will oversee the pre-opening operations of the hotel. This will be his second career assignment after managing the Four Seasons Hotel Philadelphia at Comcast Center. Gregory has more than 19 years of experience working across a wide range of Four Seasons hotels globally. Gregory most recently served as the Four Seasons Resort Orlando’s resort manager at Walt Disney World® Resort.

Gregory and his crew in Rabat have already started getting ready to welcome visitors with the sincere heart and desire for excellence for which Four Seasons is known all over the world.

Images courtesy: The Four Seasons

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