Luxury luggage brand Globe-Trotter has teamed up with Visit Greater Palm Springs to create an exclusive collection inspired by the city’s unique aesthetic.
The collection includes a range of luggage and accessories, each reflecting the vibrant colours and midcentury modern design that Palm Springs is known for.
The Palm Springs Collection launched on 22 February 2023, during Palm Springs Modernism Week 2023, and will feature three luggage pieces: a Check-In Case, a Carry-On Case, and an Attaché, two luggage tags, and a leather sticker with a unique Palm Springs design.
The collaboration between Visit Greater Palm Springs and Globe-Trotter showcases the distinctive look and feel of the region, which is beautifully captured through the range’s exterior and interior design and choice of colours.
Inspired by the Southern California lifestyle and scenery of Greater Palm Springs, the luggage pieces feature a cream-colour palette that captures the stunning desert mountain backdrop.
The yellow and blue colours mirror the endless sunshine and sparkling pools, while the green represents the oasis of swaying palm trees and lush landscape that visitors discover in Palm Springs.
The luggage also features a starburst pattern on the inside that pays homage to the destination’s rich midcentury modern architecture and history.
To highlight the collection, Globe-Trotter travelled to Greater Palm Springs for a photo shoot with renowned photographer Aaron Feaver.
The photoshoot took place at The Ware Estate, Palm Springs, a Don Boss-designed home with seven negative-edge pools, walls of glass, native gardens, and stunning landscape views.
This location was chosen to showcase Palm Springs’ mid-century architecture, leaving consumers to be inspired for their next travel trip, Globe-Trotter luggage in hand.
As part of the partnership, Visit Greater Palm Springs and Globe-Trotter will collaborate on a series of global activations and launch events in London, Tokyo, West Hollywood, and Palm Springs throughout spring 2023.
These events will promote the collection and inspire future travellers to visit Greater Palm Springs and discover all that the region has to offer.
Scott White, President & CEO of Visit Greater Palm Springs, expressed excitement about the partnership, saying, “We’re proud that our destination, with its unmistakable desert oasis and iconic mid-century architecture, serves as the inspiration for the Palm Springs Collection. Globe-Trotter’s new luxury line will inspire future travellers to visit Greater Palm Springs and discover all that our region has to offer.”
Darius Alavi-Ellis, marketing director of Globe-Trotter, also shared his enthusiasm for the collaboration, saying, “We are excited for our global community to see the Palm Springs Collection come to life in the form of a carefully designed Globe-Trotter product, inspired by an iconic destination.”
In conclusion, the partnership between Globe-Trotter and Visit Greater Palm Springs has resulted in a stunning collection that pays homage to the region’s unique aesthetic.
With its luxurious design and exceptional craftsmanship, the Palm Springs Collection is sure to inspire travellers to experience the magic of Greater Palm Springs firsthand.