Hailey Bieber flew out to Germany to attend the Calvin Klein’s immersive brand experience party in Berlin.
Calvin Klein recently plaid host to some of Europe’s most influential personalities, celebrities, models, glitterati and ‘friends of the Mason’ at en exclusive party in Berlin.
The party was hosted at one of Berlin’s most iconic and unique venues; Musikbrauerei. Situated between Greifswalder Strasse and the Volkspark Friedrichshain, the 120-year-old Schneider Brewery is one of those rare buildings found in Prenzlauer Berg that has escaped gentrification.
Over 600 selected guests arrived to enjoy an immersive brand experience that brought to life the new Fall/Winter 2019 Calvin Klein Jeans and Calvin Klein Underwear.
The multi-room experience, curated around different moods, encouraged guests to explore an installation of Fall/Winter 2019 Calvin Klein Jeans and Calvin Klein Underwear as well as discover photo moments and customization stations.
The event also saw face filters and a custom GIPHY pack added to the content creation opportunities.
Also in attendance was the beautiful Hailey Bieber. She is currently serving as campaign model for the new collection and looked stunning in pieces from the collection. The model chose to wear a bodysuit from the CK50 collection and Fall/Winter 2019 Calvin Klein jeans with tuxedo stripe embroidery.
Other notable guests included Danny Lomas, Manu Rios, Elias and Noah Becker, Eugen Bauder, Leo Mandella and Daniel Strässer as well as actresses Miriam Leone, Emilia Schüle and Jasna Fritzi Bauer.
DJ talent DeadHYPE and RSS Disco ensured some of the best beats around while International musicians Honey Dijon and Jayda G also played and ended the night with a New York-inspired dance party.
The collection on display and as worn by Hailey Bieber are now available at calvinklein.com and/or any of the retail stores in the major cities across Europe.
Images: Sebastian Reuter