Luxury Italian carmaker Automobili Lamborghini has unveiled its latest showroom in Philadelphia, showcasing a range of cutting-edge supercars, including the brand’s first-ever V12 hybrid plug-in, the Lamborghini Revuelto.
The new space is designed to provide an elevated customer experience, with an 11,040-square-foot retail area featuring a range of bespoke offerings and a 360-degree client experience.
VIP Event Marks Grand Opening of Philadelphia Showroom
The grand opening of Lamborghini Philadelphia was marked by a VIP event attended by high-level executives from the company, including Chairman and CEO Stephan Winkelmann and Chief Marketing and Sales Officer Federico Foschini.
The event included a ribbon-cutting ceremony with Dealer Principal Robert DiStanislao.
Record-Setting Year for Lamborghini in 2022
The opening of the new showroom comes on the back of a record-setting year for the Italian automaker, with Lamborghini delivering a total of 9,233 cars worldwide, including 2,721 in the U.S. market.
This helped to generate a turnover of 2.38 billion euros, as well as a best-in-class operating margin of 25.9%.
Revuelto: Lamborghini’s First High-Performance Electrified Vehicle
The launch of the new showroom also coincides with the global premiere of Lamborghini’s first-ever High-Performance Electrified Vehicle (HPEV), the Revuelto.
This new hybrid plug-in boasts a powerful combination of a brand-new 6.5-litre V12 mid-engine with three electric motors and an 8-speed dual-clutch transmission. The supercar also features an optimized weight distribution, making it both agile and effective on the road and track.
The Revuelto comes with three new drive modes: Recharge, Hybrid, and Performance, offering a total of 13 dynamic settings.
In line with the brand’s transition to a new era of electrified vehicles, Lamborghini is set to launch a range of HPEVs over the coming years. The Direzione Cor Tauri investment program aims to see Lamborghini fully electrified by the end of the decade.
Cutting-Edge Showroom Features Bespoke Offerings
The Lamborghini Philadelphia showroom is designed to offer customers a unique and immersive experience.
The Ad Personam customization room allows clients to play with combinations of colours and materials, including soft leather and the appearance of carbon fibre. The showroom also features Collezione and Accessori Originali fashion offerings, adding to the customer experience.
Conclusion
The new Lamborghini Philadelphia showroom is a significant milestone for the brand as it moves towards a new era of electrified vehicles.
With the launch of the Revuelto, Lamborghini has demonstrated its commitment to combining cutting-edge design with environmentally sustainable technology. The showroom provides a unique and immersive experience for customers, showcasing the brand’s latest supercars and bespoke offerings.