Lamborghini Urus & Huracán Drive Record H1 Sales

Automobili Lamborghini, the renowned luxury car manufacturer, recently announced that they have once again surpassed expectations in the first half of 2023, setting new records for sales, turnover, and profitability.

The success can be largely attributed to the commercial triumph of its Urus and Huracán families, while the market eagerly awaits the debut of the Revuelto. Let’s explore how these exceptional vehicles have driven Lamborghini’s global deliveries to new heights.

Lamborghini Urus & Huracán Drive Record H1 Sales

The Power of Urus and Huracán Families

The Urus, the high-performance Super SUV, and the Huracán, the V10 super sports car, have taken the automotive world by storm. With both models sold out until the second half of 2024, they played a pivotal role in achieving an impressive 4.9% increase in global deliveries, totalling 5,341 units in H1 2023.

Lamborghini’s financial results are equally remarkable. Revenues for the first six months of 2023 surged to an impressive €1,421 million, marking a significant 6.7% growth compared to the same period in 2022. Operating income soared to a record-breaking €456 million, a notable 7.2% increase from the previous year. This feat led to an improved return on sales (RoS) of 32.1%.

Celebrating Milestones and Innovations

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed immense pride in the company’s achievements: “We have achieved yet another record half-year for our company and take great pride in communicating these results. We are genuinely excited about these numbers, delivered with just two models in the range, making 2023 a special year for Lamborghini.”

Lamborghini Urus & Huracán Drive Record H1 Sales

The year marked the company’s 60th anniversary and saw the launch of the Revuelto, Lamborghini’s first plug-in hybrid, along with the SC63, their most advanced racing car, following the Direzione Cor Tauri strategy for electrifying the range.

Paolo Poma, Managing Director and CFO of Automobili Lamborghini, echoed the sentiments of success: “We are proud to once again confirm Lamborghini’s growth path. The positive trend reinforces our expectation that we will close the year with further record results in all the key financial metrics, with profitability that confirms Lamborghini’s place among the leading brands in the luxury segment.”

Global Distribution and Top Markets

The distribution of Lamborghini cars in H1 2023 reflects the company’s international appeal. The EMEA region accounted for 2,285 deliveries, followed by the Americas with 1,857 cars and the Asia Pacific with 1,199 cars. In terms of individual markets, the United States led the way with 1,625 cars delivered, followed by the United Kingdom (514), Germany (511), Chinese mainland, Hong Kong, and Macau (450), Japan (280), and Italy (270).

Lamborghini Urus & Huracán Drive Record H1 Sales

The first half of 2023 brought exhilarating developments for Lamborghini. The Lamborghini Revuelto, a brand-new model, was unveiled in March and has already garnered orders for more than two years of production. Additionally, the SC63, an LMDh hybrid prototype designed for top-level endurance racing, made its debut, showcasing Lamborghini’s commitment to pushing the boundaries of automotive engineering.


Automobili Lamborghini’s triumph in H1 2023 showcases the exceptional performance of the Urus and Huracán families, propelling the company to record-breaking sales, turnover, and profitability. With innovative milestones, strategic ambitions, and global appeal, Lamborghini continues to reign supreme in the luxury automotive industry. The remainder of 2023 holds even more promise, as the company anticipates closing the year with further groundbreaking achievements.

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