Lamborghini Urus S: Conquering All Terrain in Taormina

If you’re looking for a luxurious driving experience that combines adventure, culture, and cuisine, look no further than the Lamborghini Esperienza Terra program.

This exclusive event offers selected clients and their guests an opportunity to explore the Sicilian region of Taormina, with its dramatic landscapes and rich cultural heritage. And what better way to explore this stunning region than behind the wheel of the powerful and versatile Lamborghini Urus S?

The Lamborghini Esperienza Terra program is designed to create unforgettable memories for Lamborghini owners and guests.

During the fourth edition of this event, guests were treated to a 12-day experience that covered over 160 km of road and dirt surfaces, providing ample opportunity to explore the versatility of the Lamborghini Urus S.

Lamborghini Urus S: Conquering All Terrain in Taormina

With the guidance of Lamborghini’s professional drivers, guests enjoyed the diverse character and luxury of the Urus S, while taking in the exclusive Sicilian venues and the breathtaking backdrop of Mount Etna.

Exploring the Region

The Esperienza Terra program offers unparalleled driving environments, from winding roads to drifting on dirt in a private quarry.

Lamborghini Urus S: Conquering All Terrain in Taormina

Guests also had the chance to experience the unique flavours and aromas of Sicilian cuisine, overseen by Michelin-starred chef Massimo Mantarro. And if that’s not enough, they were also treated to an unexpected modern art experience, provided by local artist Alessandro Florio.

During their stay at the iconic luxury San Domenico Palace, guests were able to enjoy breathtaking views of the Ionian Sea, Etna, and the ancient Greek theatre of Taormina. The next day, guests explored the Taormina and Etna area, driving on the roads and dirt tracks to discover extraordinary views and immerse themselves in the dramatic scenery of Sicily’s famous volcanic region.

Lamborghini Urus S: Conquering All Terrain in Taormina

Exclusive Experiences

The Lamborghini Esperienza Terra program offers more than just driving experiences. Guests also had the opportunity to hike on Mount Etna with a guide to the top, followed by lunch at Podere dell’Etna Segreta, an ancient estate originally owned by Benedictine monks with the mysterious volcano in the background.

Dinner on the second night was hosted at the historic mansion Casa Cuseni, which is now a fine art museum. Here, artist Alessandro Florio presented his specially commissioned artwork celebrating Lamborghini’s 60th anniversary year.

Each night, in front of a different group of guests, Alessandro painted a little more of his masterpiece: a bull created in his own unique Sicilian style, which combines the colourful skill of a tattoo artist with acrylic paints, drawing on the vibrant traditions, flora, and fauna of the Taormina region.

The Lamborghini Urus S

The Lamborghini Urus S is the successor to the original Urus Super SUV, and it packs a punch.

With a twin-turbo V8 engine that delivers 666 CV, the Urus S matches the power of its Performante stablemate. Its improved weight-to-power ratio of 3.3 kg/CV provides better acceleration, with the Urus S propelling from 0-100 km/h in 3.5 seconds and 0-200 km/h in 12.5 seconds.

The Urus S also boasts a top speed of 305 km/h and can brake from 100 km/h back to zero in just 33.7m. Its twin-turbo engine delivers 850 Nm of maximum torque already at 2,300 rpm up to a maximum 6,000 rpm.

The Urus S‘ adaptive air suspension ensures super sports driving enjoyment and smooth handling on road surfaces in STRADA, SPORT, CORSA, and EGO drive modes.

Lamborghini Urus S: Conquering All Terrain in Taormina

Its off-road drive selectors, TERRA, NEVE, and SABBIA, provide immediately-available torque response and body balancing, allowing for a formidable versatility in its driving personalities over any road in any condition.

The Urus S is the ultimate lifestyle Super SUV, delivering optimum responsiveness and performance when required, alongside luxurious everyday driving pleasure from the Urus‘ finely-tuned chassis settings.


The Lamborghini Esperienza Terra program is a once-in-a-lifetime experience that combines adventure, culture, and cuisine with the power and versatility of the Lamborghini Urus S.

Guests are treated to exclusive experiences in stunning locations, with the opportunity to explore the driving capabilities of this ultimate lifestyle Super SUV.

The Lamborghini Urus S is a powerhouse of a vehicle, delivering optimum performance and responsiveness in any driving situation, while also offering a luxurious driving experience.

It’s no wonder that the Esperienza Terra program is just one of Lamborghini’s Esperienza programs that creates exceptional opportunities for Lamborghini owners and guests to make memories in authentic Lamborghini style.

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