Lamborghini’s Iconic Presence at The I.C.E. Event in St. Moritz

Automobili Lamborghini made a notable appearance at The International Concours of Elegance (I.C.E.) held on the frozen lake of St. Moritz from 23rd to 24th February.

This marked the second consecutive year of the prestigious event featuring the iconic Italian automotive brand. Represented by Lamborghini Polo Storico, the revered point of reference for Lamborghini enthusiasts and collectors worldwide, the brand showcased its rich heritage to a multitude of attendees.

Lamborghini's Iconic Presence at The I.C.E. Event in St. Moritz

The event provided a platform for showcasing two exemplary vehicles from Lamborghini’s esteemed Sant’Agata Bolognese museum collection: the 1973 Jarama GTS and the 1968 400 GT 2+2, both embodying pivotal moments in the company’s illustrious history.

Celebrating Heritage: Showcasing Lamborghini’s Legacy

During the event, Automobili Lamborghini proudly presented two classic cars from its museum collection, offering enthusiasts a glimpse into the brand’s storied past. The 1973 Jarama GTS, meticulously prepared for a snow-filled weekend excursion complete with a ski rack, skis, and toboggan, stood alongside the elegant 1968 400 GT 2+2.

Despite belonging to different eras—reflecting the smooth curves of the 1960s and the angular design ethos of the 1970s—both models shared a common heritage: the legendary Lamborghini 4-litre V-12 engine, a testament to the brand’s unwavering commitment to performance and innovation.

The Essence of Elegance: The I.C.E. Experience

The International Concours of Elegance, now in its third edition, has emerged as a premier event within the classic car community. Beyond the captivating showcase of over 50 meticulously curated automobiles, the event’s allure lies in its picturesque setting: the frozen expanse of St. Moritz, nestled amidst the scenic Engadine valley.

Lamborghini's Iconic Presence at The I.C.E. Event in St. Moritz

Reflecting on the significance of the event, Alessandro Farmeschi, Global After Sales Director of Automobili Lamborghini, expressed, “Polo Storico’s participation in The I.C.E. provided a unique opportunity to engage with our customers and enthusiasts of classic Lamborghini models in an unparalleled setting.”

Preserving Legacy: Lamborghini Polo Storico’s Commitment

The presence of Lamborghini Polo Storico at St. Moritz heralds the commencement of a promising year, underscored by a dedication to heritage preservation and customer engagement.

As the custodian of Lamborghini’s rich legacy, Polo Storico embarks on 2024 with a renewed focus on restoration, certification, and the pursuit of excellence. This commitment reaffirms the brand’s enduring legacy and its steadfast dedication to honouring its heritage.

Unveiling the 1973 Jarama GTS: A Testament to Grand Touring

The 1973 Jarama GTS epitomises Lamborghini’s foray into the realm of grand touring, showcasing a blend of performance, luxury, and timeless design. Unveiled at the Geneva Motor Show in 1970, the Jarama GTS represented a paradigm shift in Lamborghini’s GT lineup.

Boasting a distinctive angular silhouette crafted by Carrozzeria Bertone, the Jarama GTS exudes a sense of modernity synonymous with the era. With seating for four occupants and ample luggage space, it epitomises the essence of luxurious long-distance travel.

Legacy of Performance: The 1968 400 GT 2+2

The 1968 400 GT 2+2 stands as a testament to Lamborghini’s pursuit of automotive excellence. Launched at the Geneva Motor Show in 1966, the 400 GT 2+2 showcased a refined design, complemented by a potent 4-liter V-12 engine delivering exhilarating performance.

Lamborghini's Iconic Presence at The I.C.E. Event in St. Moritz

Praised by enthusiasts and critics alike, it garnered acclaim as one of the finest GT cars of its era. The presence of the 400 GT 2+2 at St. Moritz serves as a reminder of Lamborghini’s enduring legacy and its relentless pursuit of automotive perfection.

Continuing the Legacy: Lamborghini’s Ongoing Commitment

As Automobili Lamborghini continues to chart new horizons, its commitment to preserving its rich heritage remains unwavering.

The brand’s participation in events like The I.C.E. underscores its dedication to engaging with enthusiasts and celebrating the timeless allure of classic Lamborghini models. With each passing year, Lamborghini reaffirms its status as an icon of automotive excellence, blending innovation, performance, and heritage in equal measure.

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