Live streaming in its mainstream form is often seen as a rather informal and openly accessible form of technology.
It’s helped to create careers on Twitch, YouTube, and other social media platforms, but now the tech is being utilised by luxury brands.
While you can never match being there in person for an exclusive or personalised experience, luxury-seekers also covet convenience, allowing live-streamed offerings to find their high-end audience.
Join fireside chats with world-renowned experts
Adventuring around the world to experience different biomes, see exotic animals, and tackle the elements makes for an incredible getaway.
For high-end customers, it’s all about teaming up with the most famed experts in the field to get their insights and be taken to the best locations.
From home, you can’t really experience the great outdoors, but you can take a virtual seat at a fireside chat.
This is what &Beyond specialises in. Their live events connect you to their top experts in the fields of sustainability and conservation, where you can engage in live discussion and ask questions of the world’s foremost experts.
Luxury shopping brought to your screen
By now, there have been hundreds of fashion shows broadcast around the world via live stream.
The major events in the fashion capitals of the world often have a live streaming option, and some e-commerce platforms have also hosted live fashion events, as Amazon Live did in partnership with Tommy Hilfiger in 2020.
Swarovski took a different approach. On their website, in select regions, you can get one-on-one virtual shopping consultations. It’s this idea that underpins one of the main services of Sharon Warten.
The fashion stylist’s site offers a live meeting with a stylist to go through your wardrobe and create your perfect collection.
Real-time entertainment where you call the shots
One of the perceived problems with mainstream live streaming is that it’s somewhat limited in its interactivity. You can talk to others or watch others, but you don’t get much hands-on control of the events.
In the world of iGaming, that’s all a thing of the past. By integrating some other key pieces of technology, like an Optical Character Recognition (OCR) system, you can play at a luxury casino table live.
This is what the best online casinos are: live casinos. There’s live roulette, baccarat, blackjack, sic bo, dragon tiger, money wheel, poker, craps, and game shows. Each table or game show is hosted by a professional croupier, who performs the game just as they would at a land-based casino.
At the same time, you make the calls on your hand or bet, even when or if to split or double down in blackjack.
A convenient and immersive look at your next palace
For most people, buying your next home starts by finding listings online or at a real estate agent’s office. Either way, you’re mostly looking at stagnant pictures of rooms taken from ideal angles in perfect lighting.
To enhance this, some real estate agents are taking to live streaming to host open homes and guide prospective buyers around the home.
There are platforms specialising in getting this kind of live footage perfected for visitors, and Sotheby’s has taken it to the next level. For luxury homes around the world, you can explore them in 3D and VR.
Now, regardless of the luxury or exclusive experience that you want, the chances are that you can at least get the fundamentals via a live stream.
