LØCI, the avant-garde and eco-luxury unisex footwear brand, recently introduced its latest offering, the innovative maize collection.
Since its inception, LØCI has been dedicated to incorporating recycled ocean plastic into its core mission of ethical and sustainable practices. With the introduction of the Maize collection, LØCI is riding the wave of innovation, continuing to make a positive impact by combating deforestation and reducing its ecological footprint.
The newest collection by LØCI showcases 100% vegan materials that replicate the luxurious look and feel of leather while providing sustainable and long-lasting benefits. At LØCI, style never compromises sustainability, and the Maize collection exemplifies this ethos. Crafted from a unique blend of 50% corn waste and 50% recycled polyurethane, these trainers retain their shape while being four times more durable than conventional animal hide.
Each pair of LØCI trainers is meticulously handcrafted in Porto, Portugal, following years of development and research into the brand’s maize eco-leather. This material is exclusively composed of recycled poly-textiles, with a biodegradability rate of 63% and full compliance with REACH regulations, ensuring a chemical-free production process. Combined with 100% natural rubber soles, 100% recycled foam midsoles, and natural cork insoles, LØCI strives to offer the most environmentally conscious footwear available.
The initial maize collection from LØCI features the brand’s signature silhouettes, presenting a range of monochromatic options for a sleek and sophisticated high-end style. This collection proves that looking good doesn’t have to come at the expense of ethics and sustainability. Furthermore, the maize trainers are naturally water-resistant, easy to clean, and constructed with lightweight breathable materials, guaranteeing long-lasting comfort. These trainers are the perfect choice for eco-conscious and fashion-forward individuals.
LØCI stands as a purpose-driven brand, consciously crafting its products from innovative 100% vegan materials, starting with recycled ocean plastic—a significant contributor to global pollution—and now incorporating maize into its repertoire. Giving back lies at the core of LØCI’s brand philosophy, with 10% of all online profits from the Maize collection being donated to Re: Wild, a wildlife charity actively fighting against biodiversity loss worldwide.
Emmanuel Eribo, CEO of LØCI, emphasizes their commitment to making a substantial impact: “We believe that the measure of our success lies in the magnitude of our impact. Today, it is crucial to go beyond creating exceptional products; we are here to drive change. That is why it is always imperative for us to think differently and swim against the tide.”
About LØCI
Established in 2021 by two London-based entrepreneurs and footwear specialists, LØCI offers a premium alternative in eco-conscious footwear that merges fashion and purpose. By combining cutting-edge style and sustainability, Emmanuel Eribo and Philippe Homsy are at the forefront of redefining modern streetwear while preserving Earth’s resources.
LØCI sneakers are 100% vegan, cruelty-free, and designed for both men and women. Handmade in Porto, Portugal, the sneakers are crafted using recycled ocean plastics and incorporate renewable and biodegradable materials whenever possible, creating stylish and eco-conscious footwear. The brand adjusts production levels in response to a demand to manage its environmental impact effectively. Additionally, LØCI donates 10% of online profits from each pair purchased to conservation charities focused on wildlife protection.
With an influential following that includes celebrities such as Mila Kunis, Eva Longoria, Olivia Wilde, Jessica Alba, Lucy Hale, Kristen Bell, Gabrielle Union, Ben Affleck, Ed Sheeran, Robert Downey Jr., and Emmy Rossum, LØCI has gained significant recognition. Notably, Nikki Reed has an ongoing collaboration with the brand, and Leonardo DiCaprio became an investor last year. LØCI has recently expanded into twenty-six global markets and has partnered with renowned retailers like Bergdorf Goodman, Neiman Marcus, Nordstrom, and Bloomingdales.