Luxury Living Elevated: Loewe UK & Ligne Roset Collaboration

When exceptional audio-visual technology meets sophisticated furniture design, a luxurious living space is born.

Loewe UK, a century-old audio-visual innovator, and Ligne Roset, the high-end furniture company, have teamed up to redefine the luxury customer experience.

With Loewe’s award-winning products now on display in Ligne Roset’s Chelsea showroom, visitors can witness the epitome of luxury living.

A Harmonious Partnership Between Loewe UK and Ligne Roset

Loewe Technology, a German luxury audio-visual brand established in 1923, brings its top-of-the-line TVs and multiroom speakers to Ligne Roset’s Chelsea showroom.

As leading names in their respective industries, both companies share a passion for design and a commitment to reimagining luxury living spaces.

Loewe’s bild i 4K OLED TVs effortlessly blend into the elegant surroundings of Ligne Roset’s showroom, offering natural, detailed picture quality with Dolby Vision.

The accompanying soundbar, whether hidden or attached, fills the space with rich, immersive audio.

Luxury Living Elevated: Loewe UK & Ligne Roset Collaboration

Imran Badat, Owner of Ligne Roset Chelsea, Bromley & Hampstead, noted the synergy between the two brands, stating, “With their clean modern lines and sophisticated detail, Loewe’s award-winning products are an excellent fit with our furniture. Both brands are very much alike, offering unparalleled heritage filled with state-of-the-art technology, timeless design and a well-earned reputation for high quality.”

Ligne Roset: A Legacy of Furniture Excellence

Located in Chelsea, London, Ligne Roset’s showroom attracts visitors from around the globe, showcasing its renowned furniture range and innovative contemporary designs.

Established in 1860, Ligne Roset has been at the forefront of modern furniture design, with all its products handcrafted at the company’s headquarters in Briord, France.

Alan Whyte, Managing Director at Loewe Technology UK, expressed his enthusiasm for the collaboration: “This combination makes perfect sense; two heritage brands pushing the boundaries of quality and design while also boasting unrivalled customer service. Visually speaking, our design parallels are obvious, I believe, but I’m particularly delighted that Ligne Roset’s Chelsea showroom has joined us in our journey to redefine the customer experience in the luxury interior sector.”

Luxury Living Elevated: Loewe UK & Ligne Roset Collaboration

Redefining the Luxury Customer Experience

By displaying Loewe’s high-end AV offerings alongside Ligne Roset’s timeless furniture, the Chelsea showroom enables customers to visualize their own luxurious living spaces with ease.

This groundbreaking approach sets a new standard for the luxury AV industry, saving clientele time and effort in their quest for a refined lifestyle.

Loewe’s Continued Innovation and Iconic Flagship TV

The collaboration follows Loewe’s 100th-anniversary celebration, commemorating the company’s founders, Siegmund and David Loewe, who pioneered the integrated circuit as well as television and radio broadcasting in 1923.

Loewe’s high-end flagship TV, the Iconic, which was announced last year, is set to be available for purchase later in 2023.


The partnership between Loewe UK and Ligne Roset represents a harmonious blend of luxury audio-visual technology and high-end furniture design.

Luxury Living Elevated: Loewe UK & Ligne Roset Collaboration

By incorporating Loewe’s award-winning products into Ligne Roset’s Chelsea showroom, both brands are paving the way for a new era in luxury living experiences.

This innovative collaboration offers clientele the opportunity to envision and create the ultimate living spaces, defined by elegance, sophistication, and cutting-edge technology.

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