Louis Vuitton’s Men’s Collection: Pharrell Williams Takes Paris by Storm

Pharrell Williams, the renowned artist and musician, made his mark as the Men’s Creative Director for Louis Vuitton with a stunning debut collection presented in the beautiful city of Paris.

The event took place on the iconic Pont Neuf bridge, offering guests an unforgettable experience from start to finish.

The theme of the show revolved around joy and love, and Williams skillfully incorporated his personal touch points and rich cultural history into the lineup, carrying on the legacy of his predecessor.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

The Louis Vuitton Spring-Summer 2024 Men’s Collection unveils a captivating narrative that revolves around the sun – a symbol of opportunity, responsibility, and growth.

Led by Pharrell Williams, the Men’s Creative Director for the Maison, the collection draws inspiration from the universal source of life that energizes and unifies people across cultures. With the sun as their guiding light, Louis Vuitton empowers individuals to study, improve, and share their appreciation, fostering a sense of connection among fellow humans.

The collection embodies the sun’s impact through radiant graphics, warm palettes, and exquisite surface decorations that adorn garments and accessories.

VA to Paris: A Metaphorical Connection

The collection is showcased on the historic Pont Neuf, the oldest bridge in Paris, overlooking the Louis Vuitton studios. This location symbolizes the connection between Paris and Virginia, Pharrell Williams’ home state. The show pays homage to Princess Anne High School in Virginia Beach, a significant institution in Pharrell Williams’ early education and the starting point of his journey.

It also recognizes the pivotal role played by Marc Jacobs, who ignited Pharrell Williams’ foray into fashion at Louis Vuitton, leading to his collaboration with Pietro Beccari. The styling elements in the collection, including American varsity jackets blended with Parisian craftsmanship, reflect this formative journey. The collection encourages exploration of the sporty wardrobe through reimagined tracksuits and knitwear featuring pearl embroideries or the iconic Monogram.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

VA is for LVERS: A Culture of Warmth and Diversity

Louis Vuitton embraces a new culture of LVERS, represented by the Louis Vuitton initials integrated into graphics and embellishments.

This culture celebrates warmth, well-being, and inclusivity, uniting a diverse global community bound by a shared appreciation for the Maison’s core values: discernment, savoir-faire, and iconic elements.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

This sentiment permeates every aspect of the collection, from meticulous techniques and materials to the intricate details of buttons, rivets, and zips. Each component is crafted with love and care, emphasizing the sense of unity and connection.

The LVERS emblem also pays homage to Pharrell Williams’ home state with a nod to the slogan, “Virginia is for lovers.” Throughout the collection, the Marque L. Vuitton Déposée logo, revived from the archives, serves as a constant reminder of this cultural connection.

DAMOFLAGE: Merging Heritage with Camouflage

The Damoflage pattern merges the heritage Damier motif of Louis Vuitton with camouflage, bridging two distinct realms of style and paying tribute to Pharrell Williams‘ longstanding friends in Paris.

This pattern appears in three hues across accessories, workwear, indigo denim, and pyjama silhouettes.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

It is showcased through intarsia knitwear, fur accents, and jacquard tailoring, seamlessly blending the essence of Louis Vuitton with Pharrell Williams’ personal style lexicon.

The outdoor sensibility of camouflage is further echoed through colourized landscape motifs, featuring prominently in prints and jacquards across blanket coats, blousons, pyjamas, shirting, and laser-cut coats and bags adorned with the iconic Louis Vuitton flower pattern.

DAMIER: Vibrant Colours Ignite Classic Patterns

Synaesthesia takes centre stage as primary colours invigorate Louis Vuitton’s timeless Damier chessboard graphic. This classic pattern holds a special place in Pharrell Williams‘ early connection with the Maison, inspiring fresh adaptations within the collection.

The introduction of an 8-bit Atari Damier motif, digitally created by the American pixel artist ET Artist, adds a contemporary twist to the pattern.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

Coloured variations of the Damier are incorporated into tailoring, pyjamas, and denim, while the grain of the Damier leather is brought to life through stitch-like 3-D pigment prints found in outerwear and tailoring.

A pied de poule interpretation pays homage to heritage menswear, and hand-embroidered Damier pearl decorations grace tailoring, sportswear, and workwear.

DANDY: A Contemporary Take on the Classic Dandy

The dandy’s attitude is embodied through a loosely autobiographical tailored silhouette, reflecting a modern approach to suiting.

Encrusted with pearls and crystals, each garment is meticulously crafted to showcase the art of dressing, rooted in sartorial principles.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

The collection sets the tone with sharply-cut suits featuring classic yet modern proportions, accompanied by straight or flared trousers.

Collarless expressions, reminiscent of band-collared tunics, pay homage to the traditional Parisian women’s wardrobe. Shrunken volumes in little cabans are juxtaposed with oversized, boxy trousers, while box-pleat shorts make a bold statement within the suits.

SPEEDY: Embodying the Spirit of Canal Street

A fresh adaptation of the iconic Louis Vuitton Speedy bag captures the spirit and hustle mentality of Canal Street in Lower Manhattan, New York City.

This everyday icon is reimagined with a supple-grained calf leather lined in luxurious lambskin, allowing the bag’s bottom to collapse and drape naturally.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

The silkscreen-printed Monogram creates an artisanal, hand-painted effect, rendering the bag in multiple colours across nine dimensions. The new Speedy pays tribute to real-life sensibilities, resonating with individuals from all walks of life.

TRUNKS: Embracing Healing and Heritage

The cherished Louis Vuitton trunk takes on a new form in Monogram Copper, a healing element associated with transformation in the light of the sun.

The Damoflage pattern is infused into canvas bags, a leather backpack, and trainer trunks. An oversized Multicolour Damier motif adorns the Maison’s iconic pieces, presenting a twist on familiar designs.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

LV Allover calfskin bags feature embossed gold or silver LVs, while Epi XL bags interpret the Maison’s emblematic veined leather on a magnified scale. Alma bags are adorned with Henry Taylor’s embroidered artworks, showcasing figures that have played a significant role in the artist’s life.

Soft leather tote bags with appliqué letters mimic the texture of carrier bags, black tie bags in Damier are embellished with pearls, and Monogram canvas boat bags pay homage to the Bateaux Mouches departing from Pont Neuf.

COMFY: Prioritizing Comfort and Style

The collection introduces a range of comfortable footwear options, including magnified shearling slippers with Monogram intarsia, featuring an outsole embossed with a bear’s footprint.

Among the lineup are nubuck bowling shoes, magnified calfskin Mary-Janes, and LV-crested leather hotel slippers in vibrant Damier pop colours. The LV Sport sneaker appears in embossed Damier leather or nubuck, boasting a Damier footprint sole.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

An evening football boot with Damier-style upper stitching adds a touch of sportiness. The LV Trainer Maxi is reimagined in nubuck crocodile, beautifully complementing the collection’s colour palette.

Glazed leather penny loafers and expanded leather loafers embellished with crystals add a touch of sophistication. The Damoflage-printed crocodile LV Snowboard boot completes the footwear selection. Several designs feature the distinctive waffle-relief LV Chunky sole.

SUNGLASSES: Seeing the World Through Vibrant Lenses

Designed to capture focus, the Super Zoom sunglasses feature caps resembling camera lenses, inviting wearers to experience the world through tinted glasses in primary colours.

Goggle-like sunglasses transform the face shape, showcasing dandified manifestations with pearl-encrusted mohawks enveloping the head, as well as versions with three-dimensional glasses framed by black wire.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

Ornate costume jewellery, adorned with pearls, flower pendants, and crystals, exudes a dandy attitude.

Military buttons are transformed into earrings, while rope chains pay homage to the Maison’s historical use of ropes to secure trunks during shipping. Ball necklaces and bracelets, crafted in solid silver, complete the collection’s captivating accessories.

DETAIL: Exquisite Accessories and Unique Touches

The collection offers a variety of accessories that add the perfect finishing touches. Explorer caps and glamping hats feature the Damoflage or Damier patterns, while bucket hats showcase LVERS studs, fur accents, and pearl chains.

Damier crochet beanies are presented in primary colours, inspired by the Speedy bag’s vibrant hues. A hybrid block cap combines elements of a bucket hat and a cap, while a blocked flat cap pays tribute to DJ hats.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

Flat caps with dandy ear warmers are crafted in Epi leather and reinterpret the Damier pattern with fur accents. Magnified fur gloves featuring Monogram intarsia draw inspiration from cartoon imagery, while fur mittens with matching scarves embody the Damoflage pattern in intarsia.

Dandy belts in antique-effect metals, embellished with gems and pearls, provide a touch of utilitarian charm. Chain belts with rhinestone-encrusted buckles make a bold statement, while LVERS belts in Damoflage evoke an outdoor sensibility. Micro Speedy bags attached to leather bracelets add a unique flair to the collection.

HENRY TAYLOR: Artistic Expressions of Human Relations

The works of American artist Henry Taylor, known for his multifaceted paintings depicting individuals and objects representative of historical struggles and the Black community, are showcased as micro embroideries on tailoring, denim, and accessories.

Taylor’s four-decade-long practice combines figurative, landscape, and history painting, transcending traditional genres. Each artwork encapsulates the essence of the human condition, serving as a visual biography and a lasting testament to the history of individuals or communities. Additionally, Henry Taylor himself appears in the filmic prelude of the show, titled “Pupil King.”

PUPIL KING: A Filmic Prelude

The Louis Vuitton Spring-Summer 2024 Men’s Show opens with “Pupil King,” a filmic prelude directed by Todd Tourso. Shot on the banks of the Seine River, offering a view of Pont Neuf, the film features a conversation between American comedian Jerrod Carmichael and artist Henry Taylor.

This captivating exchange delves into topics of passion, pro-action, perseverance, and the human condition, aligning with the show’s themes of love, opportunity, and empowerment.

JOY (Unspeakable): Soundtrack

Pharrell Williams, featuring Lang Lang, has created an original composition titled “Peace Be Still” for the soundtrack of the Louis Vuitton Spring-Summer 2024 Men’s Show. The musical lineup also includes captivating tracks such as “Chains & Whips” by Clipse and “JOY (Unspeakable)” by Voices of Fire, featuring Pharrell Williams.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

Craftsmanship and Innovation Meet Sunlit Splendor

In every stitch, every colour, and every intricate detail, the Louis Vuitton Spring-Summer 2024 Men’s Collection radiates the brilliance and warmth of the sun.

Pharrell Williams, with his unparalleled creativity and visionary spirit, has seamlessly woven together elements of joy, love, and cultural heritage into a collection that transcends boundaries and celebrates the essence of humanity.

As the Men’s Creative Director for Louis Vuitton, Pharrell Williams has embarked on a journey to illuminate the path of self-discovery and connection. The sun, a symbol of endless possibilities and growth, serves as a guiding light, inspiring individuals to embrace their responsibilities, seize opportunities, and foster unity among diverse cultures. Each garment and accessory in this collection tells a story, inviting us to explore the power of the sun and its profound impact on our lives.

From vibrant graphics that capture the sun’s energy to warm palettes that evoke feelings of hope and optimism, every piece in the Louis Vuitton Spring-Summer 2024 Men’s Collection is a testament to the Maison’s commitment to craftsmanship and innovation. The meticulous surface decorations add a touch of artistry and elevate each creation to a work of wearable art.

Louis Vuitton's Men's Collection: Pharrell Williams Takes Paris by Storm

Pharrell Williams has not only continued the legacy of his predecessor but has also left an indelible mark on the world of fashion with his debut collection as the Men’s Creative Director for Louis Vuitton.

Through his creative genius and dedication, he has brought to life a collection that embodies the spirit of unity, growth and the everlasting power of the sun.


With the Louis Vuitton Spring-Summer 2024 Men’s Collection, Pharrell Williams and the Maison have created a masterpiece that will inspire and captivate fashion enthusiasts, art lovers, and cultural explorers alike.

As the sun shines brightly on this new chapter in Louis Vuitton’s history, it is evident that Pharrell Williams has set a new standard of excellence, reminding us all to embrace the joy, love, and endless possibilities that lie within each and every one of us.

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