The idyllic Koh Samui, Thailand, hosts the renowned Silavadee Pool Spa Resort, a beacon of premium luxury.
As the resort celebrates its 15th year of uninterrupted success, it has now unveiled its groundbreaking ‘New Chapters of Luxury – S.E.A.’ strategy, designed to breathe new life into the luxury travel experience. An acronym that embodies Sustainability, Experience, and Activity, S.E.A. responds to the evolving needs of contemporary travellers and marks a significant milestone in Samui tourism’s resurgence.
Silavadee’s Esteemed Legacy and the Tourism Rebound
Chonlada Soonthonvasu, the resort’s Managing Director, proudly stated, “Born in Thailand and managed by Thai hands, the Silavadee Pool Spa Resort has consistently appealed to both local and international visitors. Its allure lies in its unspoiled location, world-class amenities, exceptional service, and the inherent charm of Thai hospitality.”
The resurgence of tourism in Koh Samui has been embraced by Silavadee, boasting a 90% booking rate from international visitors, a fifth of whom are return guests from Europe, the US, China, Hong Kong, and Taiwan.
Emerging markets such as Saudi Arabia and Israel have also shown significant interest. Online marketing strategies implemented during the peak of the Covid-19 pandemic facilitated direct communication with prospective guests, allowing them to easily make reservations. The resort now anticipates a 10% growth by year-end, compared to 2020.
The New Chapters of Luxury – S.E.A.: A Three-Tiered Approach
On the occasion of its 15th anniversary, Silavadee introduces ‘The New Chapters of Luxury – S.E.A.’, promising unparalleled relaxation through its three main tenets: Sustainability, Experience, and Activity. This approach caters to travellers seeking fresh luxury experiences while answering to the rapid rebound of Samui tourism and growing competition amongst the island’s tourism operators.
Ms Soonthonvasu believes that the ‘New Chapters of Luxury – S.E.A.‘ strategy will help create a genuinely relaxing environment for guests and contribute significantly to Samui’s tourism.
S – Sustainability
Silavadee plans to enhance its commitment to sustainability, the environment, and local communities. These initiatives will include sourcing ingredients locally, reducing food waste by repurposing leftovers into compost, and allowing guests to participate in sustainable activities such as visiting the resort’s farm that embraces a circular economy concept.
E – Experience
The resort aims to transform a stay into a comprehensive experience. From the moment of booking to checkout, Silavadee plans to meet and exceed guest expectations by upgrading amenities, introducing new menu items, and providing bespoke service to cater to the unique needs of each guest.
A – Activity
As part of the resort’s 15th-anniversary celebrations, Silavadee plans to offer an extensive range of activities to cater to every lifestyle. These will range from wellness services and fitness programmes to food and beverage offerings, DJ sets, and live music bands.
Silavadee Pool Spa Resort: A Snapshot
Silavadee Pool Spa Resort Koh Samui is home to 80 guestrooms, including 40 Pool Villas and 4 Pool Villa Suites. Dining options include the Thai restaurant ‘The Height‘, the all-day dining venue ‘Moon‘, and the rooftop bar ‘Star‘.
The resort also offers a range of pampering and natural treatments at the Silavadee Spa. Guests can be assured of high-standard security and hygiene measures.
Celebrating 15 Years of Silavadee
To mark its 15th anniversary, Silavadee has curated a range of exclusive experiences and privileges available throughout 2023. These include a special cocktail, ‘Sila 15th’, crafted from 15-year-old whiskey and local tropical fruits, and an exclusive seven-course menu created from local ingredients to reflect southern Thai culture.
Furthermore, the ‘Silavadee 15th Anniversary‘ package offers a 45% discount and 1,500 baht resort credit per stay. All these are designed to give guests a taste of ‘The New Chapters of Luxury‘ and join Silavadee in celebrating its milestone year.