Renowned jeweller Martin Katz elevates luxury with a new Penthouse atelier in Beverly Hills, offering bespoke experiences and stunning views.
Martin Katz, the renowned Beverly Hills-based jeweller, designer, and tastemaker, has recently made a significant move in his illustrious career.
After two decades at his Brighton Way boutique, Katz has relocated to the iconic yellow Fred Hayman building on Canon Drive, marking a new chapter in his journey as one of the world’s most esteemed jewellery designers.
The Penthouse Experience
The new Martin Katz atelier is not just a new location; it’s a redefinition of the luxury jewellery shopping experience. 190 N. Canon Drive, Beverly Hills, California 90210, the Penthouse is where clients can have a truly bespoke luxury experience, like the golden era of Beverly Hills.
This is more than a move; it’s a carefully crafted evolution of the Katz brand and vision. The Penthouse is designed to be an intimate, luxurious space that complements Katz’s beautiful jewellery. It’s where jewellery making meets hospitality, a place that’s warm and exclusive.
Katz explains the ethos behind the new location: “Our new location with its beautiful terrace offers a less formal and uniquely comfortable setting to enjoy a special jewellery experience, Like No Other. My hope is that our Penthouse will not just be a place to shop, but also become a social destination in itself.”
The Dream: A Design Collaboration
The design of the atelier is a reflection of Katz’s artistic eye and his philosophy of creating spaces as beautiful as his jewellery. With Dion Mial Design, Katz has created a space that combines subtle Art Deco with clean simplicity, the same aesthetic he’s become known for in his jewellery.
The Penthouse features luxurious high-gloss sycamore lacquer finishes and granite, accented by charcoal and grey tones. This sophisticated palette creates a backdrop that allows Katz’s jewellery to shine while providing a comfortable and inviting atmosphere for clients.
The most dramatic feature of the new space is the private terrace. Glass doors open onto this outdoor space with views of Beverly Hills. The terrace is not just a pretty addition; it’s part of the Katz experience, perfect for entertaining clients and getting natural light for outdoor appointments.
A Legacy of Innovation and Artistry
Martin Katz’s journey to the top of the jewellery world is a story of passion, innovation, and uncompromising quality. For over three decades, Katz has been recognised for his incomparable artistry and unparalleled taste.
His unique approach to jewellery design, which he describes as “contemporary jewellery with an old soul,” has earned him wide acclaim and a loyal following among collectors and celebrities alike.
Katz’s impact on the jewellery industry extends beyond his designs. In 1992, he made history by becoming the first independent jeweller to break onto the Hollywood Red Carpet scene.
This bold move not only revolutionised the way jewellery was seen in Hollywood but also paved the way for an illustrious career that has seen Katz’s creations adorning some of the world’s most famous necks, wrists, and ears.
The Katz Signature: Craftsmanship and Exclusivity
At the core of Martin Katz is his philosophy of quality and exclusivity. Every piece with the Martin Katz signature is a reflection of the highest level of craftsmanship. These are either one of a kind or limited edition, each piece signed and numbered.
This approach to jewellery-making ensures that every Martin Katz piece is not just an accessory, but a work of art. It’s this dedication to excellence that has attracted a clientele that includes international global figures and over 500 celebrities, including Sharon Stone, Salma Hayek, Sterling K. Brown, and Nicole Kidman, among many others.
Beyond Jewellery: A Brand in Demand
Martin Katz’s design prowess extends far beyond traditional jewellery. His unique vision and reputation for excellence have made him a sought-after collaborator for international brands looking to add a touch of luxury to their products.
These collaborations have resulted in some truly iconic creations, such as Victoria’s Secret’s $5 million black diamond Fantasy Bra, Ray-Ban jewelled sunglasses, and Estee Lauder’s $1 million DKNY Golden Delicious perfume bottle.
Each of these projects showcases Katz’s ability to bring his signature style and unparalleled craftsmanship to a wide range of luxury goods.
The Martin Katz Penthouse: A New Era of Luxury
The move to the Penthouse atelier in the Fred Hayman building marks a new era for Martin Katz. This new space allows Katz to offer a more personalised and intimate experience to his clients, moving away from the traditional retail model towards a more bespoke approach to luxury.
The Penthouse is equipped with state-of-the-art technology, allowing Katz to offer clients the option of virtual appointments. This blend of traditional luxury with modern convenience ensures that Katz can continue to serve his global clientele with the same level of attention and care, regardless of their physical location.
A Return to Intimate Luxury
After two decades in his Brighton Way boutique, Katz felt it was time for a change. The move to the Penthouse represents a return to a more intimate luxury environment, one that allows Katz to focus more on designing beautiful jewellery and enjoying one-on-one time with clients.
This shift in focus is reflected in the exclusive pieces that will be featured in the new salon. Katz has created spectacular, one-of-a-kind pieces specifically for the new location, ensuring that visitors to the Penthouse will have access to truly unique creations.
The Martin Katz Legacy
Martin Katz’s journey from aspiring designer to jeweller to the stars is a testament to his talent, vision, and unwavering commitment to quality. His designs have found their way into the collections of the world’s most discerning collectors and jewellery enthusiasts, from heads of state to captains of industry.
Katz’s influence on the industry is immeasurable. His move onto the Hollywood Red Carpet in 1992 allowed independent jewellers to follow and changed the way jewellery was seen in the entertainment industry.
Looking to the Future
As Martin Katz settles into his new Penthouse atelier, the future looks bright for this visionary designer. The new location provides the perfect backdrop for Katz to continue pushing the boundaries of jewellery design while offering his clients an unparalleled luxury experience.
The move to the Penthouse is more than just a change of scenery; it’s a statement of intent. It signals Katz’s commitment to evolving with the times while staying true to the principles of craftsmanship and exclusivity that have defined his career.
A Jewel in Beverly Hills’ Crown
The Martin Katz Penthouse atelier is set to become a new jewel in Beverly Hills‘ crown. It’s a space that celebrates the city’s rich history of luxury and glamour while looking firmly towards the future. For jewellery lovers and luxury enthusiasts, a visit to the Penthouse promises to be an unforgettable experience.
As Katz himself puts it, this new chapter in his career is about creating jewels “Like No Other.” With his unparalleled design skills, commitment to quality, and now a stunning new atelier to showcase his creations, Martin Katz is poised to continue his reign as one of the world’s premier jewellery designers for years to come.
In the world of high-end jewellery, where excellence is expected and innovation is rare, Martin Katz continues to shine bright. His new Penthouse atelier is not just a store; it’s a destination, a testament to a lifetime of creativity, and a promise of even greater things to come.
