Louis Vuitton Takes Over Miami’s CASA NEOS Beach Club

This summer, Louis Vuitton brings its renowned luxury to Miami’s newest members-only beach club, CASA NEOS, with a captivating pop-up and poolside takeover.

This unique event is inspired by the Maison’s LV By the Pool Resort collection, offering a chic and immersive experience for guests. Transforming CASA NEOS, Louis Vuitton has adorned the property’s dock, restaurant patio, poolside, and terraces with its iconic motifs.

The installation is a visual feast, featuring Louis Vuitton’s signature emblems in vibrant fuchsia and tangerine, rendered in a delicate watercolour effect.

A dedicated pop-up showcases Louis Vuitton’s Women’s Universe, featuring both classic styles and seasonal collections. Exclusive pieces are also available, providing a unique shopping experience. The pop-up runs from June 21st to July 14th, complementing the city’s five permanent Louis Vuitton locations.

Miami: The Perfect Destination

Miami is the ideal backdrop for Louis Vuitton’s summer showcase. With its brilliant sunshine, turquoise waters, and white sand beaches, the city is an iconic summer destination.

Louis Vuitton Takes Over Miami’s CASA NEOS Beach Club

Miami’s distinctive culture, nightlife, art scene, architectural heritage, and culinary offerings make it a haven of la dolce vita and art de vivre. The climate is just one jewel in the crown of the city’s attractions, making it a prime location for this luxury pop-up.

The pop-up highlights Louis Vuitton’s 2024 women’s transversal lifestyle collection, LV By The Pool, which launched on May 31st. This annual resort offering invites guests to celebrate the summer season with a range of quintessential accessories, including parasols and pillows decorated with the Maison’s historic insignia.

This iteration of the Monogram Flower comes from Louis Vuitton’s 2024 collection, adding a seasonal touch to the iconic design.

Poolside Luxury at CASA NEOS

At CASA NEOS, the poolside experience is elevated with Louis Vuitton’s luxurious touches. From cabanas to the pool’s interior finish, everything boasts the brand’s signature.

Sculptures of giant, pearlescent seashells, arranged in the form of the Monogram Flower, reflect the surrounding environment, adding to the opulent ambience. These artistic installations create an immersive experience, transporting guests into the world of Louis Vuitton.

Louis Vuitton Takes Over Miami’s CASA NEOS Beach Club

The pop-up at CASA NEOS showcases Louis Vuitton’s heritage and legendary savoir-faire with a curated suite of offerings reflecting Miami’s vibrant energy. Floor-to-ceiling window screens reimagine the seashell-monogram forms, creating a coastal twist on the seminal Louis Vuitton design. The use of vibrant colours and iconic motifs brings the brand’s signature style to life in a tropical setting.

Exclusive Miami Offerings

Exclusive to the pop-up is the OnTheGo Miami bag, hand-crafted in natural raffia with yellow leather detailing. This refined yet effortless bag epitomises the laid-back luxury of Louis Vuitton’s summer offerings.

The complete LV By The Pool capsule is available at the pop-up, featuring summery tones with a tropical touch across leather goods, ready-to-wear, accessories, travel, and lifestyle offerings. From tableware to surfboards, the collection embodies the essence of a luxurious summer.

Balancing the colourful ensembles is a selection of timeless ready-to-wear pieces in fresh, seasonal white. These classic items provide a sophisticated contrast to the vibrant hues of the LV By The Pool collection.

Louis Vuitton Takes Over Miami’s CASA NEOS Beach Club

Alongside the capsule collections, the pop-up offers Louis Vuitton’s most recherché métiers, including special hard-sided trunks, Objets Nomades, and extraordinary exotic leather goods. These exclusive items highlight the Maison’s commitment to craftsmanship and luxury.

An Unforgettable Experience

The pop-up and poolside takeover at CASA NEOS offer an unforgettable opportunity to explore a Miami summer escape through the lens of Louis Vuitton.

Every detail bursts with the warmth, joy, and energy of an LV summer, where time becomes a cherished luxury, wrapping the day in bliss. The event reflects Miami’s vibrant energy with a curated suite of offerings, capturing the essence of Miami’s lively spirit.

Louis Vuitton’s iconic motifs are seamlessly integrated into the décor at CASA NEOS. From the dock to the poolside, every detail reflects the brand’s luxurious heritage and commitment to excellence.

The LV By The Pool collection is an invitation to celebrate summer with style and elegance. With its tropical touches and summery tones, the collection captures the carefree spirit of the season.

Luxury and Craftsmanship

Louis Vuitton’s pop-up at CASA NEOS showcases the brand’s dedication to luxury and craftsmanship. Each piece reflects the Maison’s commitment to quality and attention to detail. The pop-up offers a unique shopping experience, with exclusive pieces and classic styles available. Guests can explore the latest collections and find one-of-a-kind items.

Louis Vuitton Takes Over Miami’s CASA NEOS Beach Club

Miami’s timeless appeal as a summer destination is perfectly complemented by Louis Vuitton’s luxurious offerings. The city’s vibrant culture and stunning scenery provide the ideal backdrop for this exclusive event.

Every aspect of the pop-up and poolside takeover is designed to provide an immersive and luxurious experience, highlighting the best of both Louis Vuitton and Miami.


Louis Vuitton’s pop-up and poolside takeover at CASA NEOS seamlessly blend luxury, craftsmanship, and the vibrant spirit of Miami.

This unique event not only highlights the Maison’s iconic style but also offers an immersive experience that captures the essence of summer. From exclusive collections to artistic installations, every detail is thoughtfully designed to create a memorable and luxurious escape.

Louis Vuitton’s presence in Miami this summer is a testament to the city’s enduring appeal as a premier destination, and an exquisite celebration of la dolce vita and art de vivre.

Salon Privé

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