Discover Bentley BECOME: A luxurious, sustainable fragrance blending citrus, spice, and wood notes. Experience fearless exploration in a bottle.
Bentley has launched BECOME, a new fragrance that combines luxury with sustainability, marking a departure from their existing perfume portfolio.
This new fragrance not only represents a significant departure from the brand’s existing perfume portfolio but also marks a pivotal moment in the luxury fragrance industry’s shift towards sustainability.
A New Chapter in Bentley’s Fragrant Legacy
Bentley Fragrances, celebrating a decade of olfactory excellence, has taken a daring step forward with the introduction of Bentley BECOME. This spicy-floral scent is not merely another addition to their illustrious lineup; it’s a statement of intent, a fragrant manifesto that speaks to the modern, environmentally-conscious luxury consumer.
The launch of Bentley BECOME coincides with the brand’s 10-year anniversary in the fragrance industry, signifying a new direction that sets it apart both in style and scent from its predecessors. This bold move demonstrates Bentley’s commitment to innovation and its ability to evolve with changing consumer preferences and global priorities.
The Essence of Fearless Exploration
At its core, Bentley BECOME is an ode to authenticity and fearless exploration. The fragrance is designed to appeal to the bold and the daring, those who are unafraid to seize life’s moments and embrace their true essence.
It is a fragrance that not only lingers on the skin, but also becomes an integral component of the wearer’s identity, motivating them to expand their horizons and challenge established boundaries.
The master perfumer behind this olfactory adventure is Alienor Massenet, known for her liberated and iconoclastic approach to fragrance creation.
Massenet’s independent spirit and creative flair are evident in every note of the composition, resulting in a scent that is as unique and multifaceted as its intended wearers.
A Symphony of Scents: The Olfactory Journey
The fragrance opens with a dazzling burst of citrus, combining sweet orange and bergamot to create an instant sense of boundless freshness and vibrant possibility. This initial brightness is quickly followed by an invigorating hit of black pepper oil from Madagascar, adding a daring, spicy twist that ignites the spirit of adventure within.
As Bentley BECOME unfolds on the skin, it reveals a complex heart of green, zesty juniper berry notes intertwining seamlessly with the rich, woody embrace of myrrh absolute. This middle phase of the fragrance showcases its enigmatic and captivating character, a perfect olfactory representation of the modern explorer.
The base notes of the fragrance provide a grounding finale, blending the earthy richness of Virginian cedarwood with the creamy sophistication of santal album. This mesmerising combination is further enhanced by the grounding essence of vetiver and the exotic allure of patchouli, creating a scent that is both enduring and daringly forward-thinking.
Alienor Massenet, the senior perfumer behind Bentley BECOME, explains the inspiration behind the fragrance: “Inspired by the beauty and magic of nature, I sought to create a scent that awakens the senses and evokes the feeling of being truly alive and powerful. Whether it’s the grandeur of trees or the calm of water, these natural elements reconnect us to reality, allowing us to fully embrace the world around us.”
Sustainability at the Heart of Luxury
In a groundbreaking move, Bentley Fragrances has partnered with Symrise, a renowned supplier of upcycled, recycled, and renewable ingredients, for the creation of Bentley BECOME.
This collaboration represents a significant step towards sustainability in the luxury fragrance industry, harnessing cutting-edge innovation and artisanal sourced plants and flowers from Symrise’s Grasse-based Maison Lautier.
The result of this partnership is truly impressive: Bentley BECOME boasts excellent sustainability ratings with 70.81 per cent renewable carbon and 46.97 per cent upcycled materials.
These figures not only establish a new standard for luxury fragrances but also illustrate Bentley’s dedication to environmental responsibility without sacrificing quality or luxury.
Design that Speaks Volumes
The bottle design of Bentley BECOME is a testament to the brand’s dedication to quiet luxury and environmental responsibility. Drawing inspiration from iconic Bentley design principles, the flacon radiates elegance with its signature roundness and meticulously crafted edges.
In line with Bentley’s commitment to sustainability, the bottle introduces new eco-friendly elements. The cap is made of 100 per cent recyclable aluminium, while the striking biodegradable green colour gradient creates an impressive visual impact. The fragrance name, boldly hot-stamped across the bottle, adds to its distinguished presence.
This elegant design extends to the packaging, with the recyclable, FSC certified carton mirroring the bottle’s sophisticated aesthetics. Every aspect of Bentley BECOME’s presentation has been carefully considered to reflect the brand’s values of luxury, innovation, and sustainability.
A Fragrance for the Modern Explorer
Bentley BECOME is more than just a fragrance; it’s an invitation to explore, to push boundaries, and to embrace one’s true self. It speaks to those who are not content with the status quo, who seek adventure and authenticity in every aspect of their lives.
The scent’s complex composition, with its blend of fresh, spicy, and woody notes, creates an olfactory experience that evolves throughout the day. It’s a fragrance that adapts to the wearer, becoming an integral part of their personal journey and self-expression.
Pricing and Availability
Bentley BECOME is available in two sizes:
- 100ml Eau de Parfum: EUR 85, USD 99, CHF 95
- 60ml Eau de Parfum: EUR 60, USD 75, CHF 70
The fragrance is now available for purchase at shop.bentleymotors.com, making it accessible to Bentley enthusiasts and fragrance connoisseurs worldwide.
The Future of Luxury Fragrances
With the launch of Bentley BECOME, Bentley Fragrances has set a new benchmark in the luxury fragrance industry.
By combining exquisite scent craftsmanship with a strong commitment to sustainability, they have created a product that appeals to the modern consumer’s desire for luxury with a conscience.
This innovative approach to fragrance creation could well be a harbinger of things to come in the luxury goods sector. As consumers become increasingly aware of the environmental impact of their purchases, brands that can offer high-quality, luxurious products with a reduced ecological footprint are likely to gain a significant competitive advantage.
Conclusion: A New Era for Bentley and Luxury Fragrances
Bentley BECOME represents more than just a new fragrance; it’s a bold statement about the future of luxury. By seamlessly blending traditional craftsmanship with cutting-edge sustainability practices, Bentley has created a product that speaks to the values of the modern luxury consumer.
As we move forward, it will be interesting to see how other luxury brands respond to this shift towards sustainability. Will Bentley’s approach become the new standard in the industry? Only time will tell, but one thing is certain: with Bentley BECOME, the journey towards a more sustainable and authentic luxury experience has well and truly begun.
