The New Forest Collection by Annie Selke and Kit Kemp Design Studio

Annie Selke and Kit Kemp, the visionary minds behind Kit Kemp Design Studio, recently unveiled the latest additions to their esteemed lifestyle collection.

Building upon the success of their previous creations, which drew inspiration from Kit Kemp’s cherished locales such as London, New York, and the Caribbean, the newest offerings pay homage to the enchanting beauty of the New Forest National Park in the south of England.

Kit Kemp expresses her fondness for this picturesque region, stating, “It’s the most beautiful and historic place, full of walking and riding trails, ancient trees and heathland – it was the perfect atmosphere to bring up my children.”

Capturing the Essence of the New Forest

The essence of the New Forest effortlessly translates into the exquisite designs of the latest collection. Kit Kemp describes the pieces as “sophisticated, with a crafted, country feel,” reflecting the natural splendour and rich heritage of the region.

The New Forest Collection by Annie Selke and Kit Kemp Design Studio

Each design element is meticulously curated to evoke the serene beauty and timeless charm of the New Forest landscape. From the verdant hues of the countryside to the tranquil shades of the woodland, every detail encapsulates the essence of this idyllic setting.

Moreover, the collection celebrates the symbiotic relationship between humanity and nature, honouring the deep connection that Kit Kemp holds with the New Forest. Through intricate patterns and evocative motifs, the pieces invite individuals to immerse themselves in the tranquillity of the forest, fostering a sense of serenity and harmony within their living spaces.

Seamless Coordination and Versatility

According to Jess Evans, VP of Product Design for Annie Selke, the new Kit Kemp pieces harmonise seamlessly with existing items from the collaboration, the core collection, and the fresh offerings from Annie Selke slated for 2024.

This synergy ensures versatility and allows for effortless integration into diverse interior styles. Whether one seeks to create a rustic retreat infused with the spirit of the countryside or a contemporary haven with a touch of natural elegance, the New Forest Collection offers endless possibilities for expression and creativity.

Furthermore, the collection’s versatility extends beyond aesthetic appeal, encompassing functionality and practicality. Each piece is thoughtfully designed to enhance the functionality of the modern home, combining form and function in perfect harmony.

From durable wool rugs that withstand the test of time to intricately embellished pillows that add a touch of luxury to any space, every item in the collection serves a dual purpose, blending beauty with utility seamlessly.

Discovering Nature’s Treasures

The highlights of the new collection are adorned with natural motifs and evocative names like ‘Rufus’, ‘Deer Leap’, ‘Dawn Chorus’, and ‘Miss Muffet’, drawing inspiration from historic references, personal reminiscences, and the idyllic landscapes of the New Forest.

Each piece reflects a story, whether inspired by the historical significance of The Rufus Stone or the untamed beauty of the Long Slade. These names not only add a layer of depth and meaning to the collection but also serve as a testament to Kit Kemp’s profound connection with the natural world.

Moreover, incorporating these motifs and names infuses the collection with a sense of authenticity and nostalgia, transporting individuals to the heart of the New Forest with every glance. Whether drawn to the rustic charm of ‘Deer Leap’ or the whimsical allure of ‘Miss Muffet’, each design evokes a distinct sense of place and belonging, inviting individuals to embark on a journey of discovery and exploration.

Craftsmanship and Artistry

From bold and colourful handmade wool and cotton rugs to intricately crafted decorative pillows featuring hand appliqué, embroidery, and cutwork, every item in the collection epitomises unparalleled craftsmanship and artistry.

These pieces not only showcase vibrant personality and energetic patterns but also boast heirloom-quality durability. Each design element is a testament to the skill and dedication of the artisans who bring Kit Kemp’s vision to life, ensuring that every piece is a work of art in its own right.

Furthermore, the emphasis on craftsmanship reflects Annie Selke and Kit Kemp’s commitment to sustainability and ethical production practices. By prioritising quality over quantity and investing in skilled craftsmanship, the collection embodies a timeless elegance that transcends fleeting trends and fads.

Each piece is designed to stand the test of time, becoming a cherished heirloom that can be passed down through generations, enriching the lives of future inhabitants with its beauty and charm.

Kit Kemp’s Insight

Reflecting on the creative process, Kit Kemp shares, “We had a wonderful time naming this collection. The ‘Long Slade’ rug is named after a wild area of heathland where we gallop our horses without ever crossing a road, whilst ‘Rufus’ is named after The Rufus Stone, a reminder of the origins of the New Forest.”

This personal touch adds an extra layer of significance to each piece, transforming them from mere decorative items into cherished mementoes of Kit Kemp’s love affair with the New Forest.

Moreover, Kit Kemp’s insight into the naming process offers a glimpse into the rich tapestry of history and folklore that informs the collection. Each name is steeped in tradition and symbolism, serving as a bridge between the past and the present, and inviting individuals to connect with the heritage of the New Forest in a meaningful and profound way.

Bringing Life to Your Spaces

Summing up the essence of the collection, Kit Kemp asserts, “This collection is colourful, captivating, and fun. It will bring your rooms to life!” With its vibrant hues, dynamic patterns, and whimsical motifs, the New Forest Collection injects a sense of joy and vitality into any space, transforming it into a haven of creativity and expression.

The New Forest Collection by Annie Selke and Kit Kemp Design Studio

Whether one seeks to create a cosy retreat infused with the warmth of the countryside or a lively oasis inspired by the spirit of adventure, the collection offers endless possibilities for personalisation and self-expression. Each piece is designed to spark joy and ignite the imagination, inviting individuals to embark on a journey of self-discovery and creativity within their own homes.


With the introduction of the New Forest Collection, Annie Selke and Kit Kemp Design Studio continues to elevate the realm of interior design, offering an enchanting blend of nature-inspired aesthetics and timeless elegance.

From the tranquil beauty of the countryside to the rich tapestry of history and folklore, each piece invites individuals to embark on a journey of discovery and exploration, forging a deeper connection with the natural world and the stories it holds.

With its seamless coordination, versatility, and unparalleled craftsmanship, the collection is poised to captivate hearts and inspire imaginations for years to come.

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