Ibiza | Spain
Bless Collection Hotels is set to become a new main attraction for tourists and travellers as Spanish hotel company Palladium Hotel Group has revealed plans for the new brand that is set to target the contemporary luxury market. The brand will build on the company’s city centre and beach-side hotel portfolios. Set to open in November 2018, BLESS Hotel Madrid will be located in on Calle de Velázquez.
The BLESS Hotel Madrid will comprise 111 rooms, a rooftop pool, spa and gym, a gourmet restaurant, three bars and conference spaces. A second BLESS Collection Hotel will open in Ibiza in 2019.
Renowned Spanish designer and architect Lázaro Rosa-Violan has designed the hotel’s interiors is to give the hotel an authentically Madrid element and flavour. The designer is famous for the Contemporain studio in Barcelona and is also behind some of the country’s most iconic venues.
The restaurant will be led by world-famous Basque chef Martin Berasategui. The Spanish chef holds eight Michelin stars, which is the highest in Spain. Berasategui’s eponymous restaurant in the Basque Country, which has three Michelin stars, has been named “the best restaurant in the world.”
The BLESS brand aims to offer a friendly and highly customized service to meet the needs of the modern traveller. Key design features of the BLESS Collection Hotels will include “sensory architecture” that will define the hotel’s ambience, collaborative work-spaces, social areas and charge points. Abel Matutes, CEO of the Palladium Hotel Group commented:
“The new upscale BLESS Collection Hotels brand will leverage our position in the contemporary luxury market and draws on our existing experience within the lifestyle sector. The concept of ‘contemporary luxury’ is aimed at an ever-growing ‘bleisure’ demographic of travellers who are looking for a combination of business and leisure. With BLESS Collection Hotels, we are catering to this audience by amplifying the experiences that Palladium Hotel Group is already known for, such as convenience, premium services, high-tech facilities, exceptional design credentials, excellent gastronomy options, and super-fast Wifi as well as state-of-the-art health and wellness services.”
Their appetite for expansion follows the company’s recent successes with upscale brands and expansion opportunities in target destinations. The Palladium Hotel Group continues to place a big bet on its strategies for international expansion and re-positioning; this launch is the first of a series of new hotel openings that the company is set to announce over the next few months.
The Palladium Hotel Group’s onward expansion will focus on stylish districts in cosmopolitan cities and premium vacation beach destinations. Art and entertainment offerings will draw on the destinations’ cultural agendas. The DJ sets and live music; fashion shows; pop-ups; and performance, visual art and photography exhibitions will become a signature element at their luxury-leisure hotels.
The company has reportedly signed a management contract with investment groups Grupo Didra and AINA Capital in order to facilitate the introduction of the BLESS Collection Hotels.
Palladium Hotel Group is a Spanish hotel chain with over 40 years of experience in the hospitality industry. The chain has 48 hotels with close to 14,000 rooms in six countries: Spain, Mexico, the Dominican Republic, Jamaica, Italy and Brazil. The group further operates nine brands.
For bookings or more information on the BLESS Hotel Madrid click here.