Phantom Off Duty, presented by automotive culture photographer, Mark Riccioni captures the Phantom ‘Gentleman’s Tourer’ in a unique way.

The idea of what wealth is, how we perceive it and possibly most definitively how we enjoy it has changed dramatically over the last 100 years. Even 50 years ago, the idea of purchasing a Rolls-Royce to drive yourself must have seen ludicrous. After all, “one should be driven”. But much has changed.

In a world where we are constantly bombarded with information with quiet reflection becoming in itself a luxury, so has the way in which we drive. Add to this the exceptional driving experience that a vehicle like the Rolls-Royce Phantom offers and ‘one’s driver’ becomes a thing of the past.

This is perfectly embodied in one particular standard wheelbase Rolls-Royce Phantom, dubbed by its commissioning patron as the ‘Gentleman’s Tourer’. A vehicle “driven solely by the owner himself, it pursues an indisputably modern, urban aesthetic: a deeply personal vision that displays a refreshing irreverence towards the expected codes of automotive luxury.”

Photographer Mark Riccioni Presents Rolls-Royce 'Phantom Off Duty'

It was in seeing the ‘Gentleman’s Tourer’ at the Geneva motor show, that automotive culture photographer, Mark Riccioni, had the idea to capture this exceptional car in an exceptional way. After having gained access to the vehicle through the car manufacturer, Riccioni went to work, where he chose the streets of London as the backdrop. He scoured the streets to find “locations that reflect the zeitgeist that informed the commissioning patron’s vision for his motor car.” In an official comment Torsten Müller Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, commented:

“Luxury is deeply personal; it is shaped by cultural codes and an individual’s personal philosophy. ‘Gentleman’s Tourer’ is a truly unique expression of these principles, formed in one of the world’s most exhilarating cities – the capital of our home market, London. I am delighted that Mark Riccioni has so effectively captured the spirit in which this motor car was commissioned and that we are able to share these images with the public.”

These ‘wonderfully natural’ images capture the car in a real and non-commercial sense. It is, arguably, here where the car, its design and look only really come to life. For all Rolls-Royce fans, buyers and lovers of design, we would strongly suggest to pop in and have a look at these truly beguiling images.

The Phantom Off Duty images will be on display at Rolls-Royce Motor Cars London, 15 Berkeley Square, London, W1J 6EG, accompanied by the ‘Gentleman’s Tourer’, kindly on loan from its owner.

Emilio Beneventi

Lifestyle Editor

Emilio Beneventi is a veteran journalist that is currently serving as the Lifestyle Editor at Salon Prive Magazine. He and his team cover the latest news about all thing luxury from the latest yachts to the best vacation spots.

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