Phu Quoc: A Jewel Redefined in Luxury Tourism

Phu Quoc, a picturesque island gem nestled off the south coast of Vietnam, has transcended its status as an up-and-coming destination to become a pinnacle of global tourism.

Comprising 36 islands surrounded by tropical seas, adorned with sandy beaches, lush forests, and thriving biodiversity, Phu Quoc is a captivating haven that seamlessly blends authentic cultural charm with international allure.

Boasting high hotel occupancy rates and having welcomed nearly five million visitors in 2022, it has firmly established itself as one of the world’s most sought-after destinations.

Phu Quoc: A Jewel Redefined in Luxury Tourism

International Acclaim and Recognition

Major publications, including TIME Magazine and Condé Nast Traveler, have bestowed accolades upon Phu Quoc, cementing its status as a premier destination. TIME Magazine listed it among the “Top 100 Greatest Places in the World,” while Condé Nast Traveler honoured it as one of the “World’s Top Islands” in 2023.

Sun Group, a prominent Vietnamese conglomerate specializing in hospitality, entertainment, infrastructure, and real estate, is steering Phu Quoc towards a new era of luxury tourism.

Collaborating with strategic partners, including renowned architects and designers, Sun Group is set to unveil a series of original five-star hotels and resorts, targeting the most discerning global travellers.

Architectural Marvels by Sun Group

Renowned architect Bill Bensley has lent his expertise to craft some of Phu Quoc’s most sought-after accommodations. The JW Marriott Phu Quoc Emerald Bay Resort, inaugurated in 2016, stands as a testament to sustainable luxury design.

Phu Quoc: A Jewel Redefined in Luxury Tourism

Awarded first place in Travel + Leisure’s “Top 10 Best Resorts in Southeast Asia” and sixth place in the “Top 100 Best Resorts in the World,” it hosted the extravagant seven-day wedding of Indian billionaire Kaabia Grewal.

La Festa Phu Quoc, part of the Curio Collection by Hilton, draws inspiration from Italy’s Amalfi Coast and is set to open its doors before the end of 2024. The New World Phu Quoc Resort, operated by the prestigious Rosewood Hotel Group, and La Festa Phu Quoc Curio Collection by Hilton, inspired by Italy’s Amalfi Coast, have already garnered acclaim.

Milestone Partnership with Marriott International

Sun Group’s partnership with Marriott International is poised to introduce two distinguished luxury hotel brands to Phu Quoc. The Luxury Collection Resort, Hon Thom Island, designed by 10Design, promises a sail-shaped marvel with 305 rooms and suites, along with first-class facilities.

The Ritz-Carlton Reserve, Hon Thom Island, crafted by Bill Bensley, offers a boutique retreat with 40 pool villas and exclusive five-star amenities, including a beachfront wedding venue.

Phu Quoc: A Jewel Redefined in Luxury Tourism

Regardless of the chosen accommodation, Phu Quoc provides a breathtaking array of natural and cultural attractions. From exhilarating water sports against the backdrop of the shimmering sea to immersion in local culture through vibrant markets, the island caters to a diverse audience, including high-net-worth individuals, couples, families, and groups.

Mr. Dang Minh Truong, Chairman of the Board of Directors at Sun Group, affirms Phu Quoc’s evolution, stating, “Phu Quoc is no longer an emerging tourism destination – it has already arrived on the world stage.” Emphasizing the collaboration with top hotel brands, designers, and architects, Truong highlights Sun Group’s success in elevating Phu Quoc’s tourism industry to new levels of refinement and elegance.

Beyond Resorts: Sun Group’s Portfolio

In addition to its five-star resorts, Sun Group owns Premier Residences Phu Quoc Emerald Bay, named “Asia’s Leading Hotel Residences” in the World Travel Awards, and Premier Village Phu Quoc, crowned “Asia’s Leading Beach Villa Resort” with its 215 luxurious duplex villas.

Phu Quoc is not merely an island; it is a symphony of luxury, culture, and natural beauty, orchestrated by Sun Group’s visionary approach and commitment to excellence. As the ‘Pearl Island’ continues to shine on the world stage, it beckons travellers seeking unparalleled experiences amid the allure of its beautiful beaches and spectacular scenery.

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