The who’s who of the London set gathered to the opening party of the new PINKO Flagship store on Regent Street.

Founded by the current Chairman and CEO Pietro Negra and his wife Cristina Rubini in the late ’80s, PINKO has steadily become one of the most sought after brands not just in Italy, but globally. The brand’s strong yet feminine element has made it break through the niche market and as such has transcended cultures and age groups.

It is, therefore, no surprise that the brand’s expansion into the UK market has been so meteoric that it would need to expand even further. The current store in Brompton Road will not be replaced but an additional brand new flagship store was launched at a private function in Central London.

The New PINKO Flagship Store

PINKO Flagship Store Opening Party

Fashion-forward followers, VIP fans of the brand and socialites alike all gathered at the new PINKO Flagship Store’s location on Regent Street. This famous shopping street’s reputation speaks for itself and further cement’s the Italian brand’s place on the global fashion and retail stage.

Filled with the who’s who of the trendy-London fashion scene, guests chatted and browsed through the rails of clothing while enjoying either a glass of prosecco or soft elderflower fizz.

Italian inspired canapes were provided by London Basque Kitchen and saw delicious bites such as Sicilian tuna crudo with caper and basil and
caramelised butternut squash sage crostini

Notable guests who were in attendance included Molly Moorish, Lady Mary Charteris, Olive Gray, Ocean Lewis, Dylan Weller, Chiara Sampaio, Lily Bertrand-Webb, Susan Bender, Shae Pulver, Charlie Barker, Lily Jean Bridger, Cristina Antoneac, Vito De Luca, Laura Grinzato and Ava Marks.

The evening’s glamorous and trendy atmosphere was further enhanced with a live DJ set by the talented electronic and dance musician Lou Hayter.

PINKO Flagship Store Opening Party
Patti Hayes

Global Social Editor

Patti Hayes is currently serving as the Global Social Editor at Salon Prive Magazine. She and her team bring you the latest news, information and images of the most exclusive parties and events happening all around the world.

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