Southampton Boat Show Debut: PrimeConcierge Luxury Service

PSA PrimeMarine, a Fareham-based enterprise renowned for its excellence in UK yacht maintenance and management, recently unveiled its latest innovation – the PrimeConcierge luxury service.

The exclusive launch will take place at the prestigious Southampton Boat Show, running from September 15th to 24th, 2023. Founded and operated by sailing aficionados Pete and Su Stirling, PSA PrimeMarine leverages their four decades of experience to cater to yacht owners along the South Coast of England and beyond.

Southampton Boat Show Debut: PrimeConcierge Luxury Service

Expanding the Horizon

With a commitment to exceeding client expectations, PSA PrimeMarine is expanding its award-nominated service portfolio. The comprehensive range now encompasses crucial yacht maintenance checks, top-notch topside and hull shampoo washdowns, seasonal vessel decommissioning and commissioning, and tailor-made solutions addressing every facet of yacht maintenance, repairs, and upgrades.

Debuting at the Southampton Boat Show, PrimeConcierge is set to redefine luxury hospitality for yacht enthusiasts. This exclusive service leaves no stone unturned, attending to every intricate detail before passengers step aboard their vessels. The PrimeConcierge offerings encompass:

Southampton Boat Show Debut: PrimeConcierge Luxury Service
  • Provisioning: Ensure that your yacht is stocked with the finest provisions, tailored to your preferences.
  • Laundry: Experience the convenience of onboard laundry services, keeping your attire fresh throughout your voyage.
  • Flowers: Elevate the ambience with meticulously curated floral arrangements.
  • Catering: Indulge in culinary delights prepared to perfection and tailored to your tastes.
  • Alcoholic Beverages: Enjoy a selection of premium alcoholic beverages delivered directly to your yacht.
  • Weather Gear Care: Ensure your foul weather gear remains in top condition with professional re-proofing.
  • Skilled Crew: Benefit from the expertise of professional skippers and crew members to enhance your journey.
  • Fueling: Streamline your refuelling process, saving you time and effort.
  • Michelin-Rated Dining: Relish exquisite meals prepared and served by a Michelin-rated chef, creating unforgettable dining experiences.
Southampton Boat Show Debut: PrimeConcierge Luxury Service

Pete Stirling, co-founder of PSA PrimeMarine, elucidates the motivation behind this groundbreaking service: “Having worked as a Skipper of large private and charter yachts, raced as a tactician and navigator, run corporate sailing events, and taught students to sail, I’ve seen firsthand every level of yacht ownership and understand what support clients require. We’re thrilled to be launching our new high-end PrimeConcierge service during our time exhibiting at The Southampton Boat Show – an event mirroring our core ethos of delivering the highest quality experiences to the leisure marine industry.”

Trusted Partnerships

PSA PrimeMarine has forged alliances with trusted suppliers, further enhancing the PrimeConcierge experience. Quob Park Estate Hotel & Spa will provide luxury food hampers and a selection of hand-picked quality wines, including the ‘Quob Park Exceptional Sparkling Cuvee’ from its own Hampshire vineyard. Additionally, Farécla has partnered with the team to offer environmentally friendly compounds, polishes, and waxes, reflecting PSA PrimeMarine’s commitment to sustainability in supplier selection.

Hayley Hood, Corporate Director of Quob Park, expresses her enthusiasm for the collaboration: “I was keen to get involved with Su and Pete at PSA PrimeMarine because I truly believe in the concept they envisage. We at Quob Park Estate, Hotel and Spa think it’s very important to forge great relationships with all our members and show support to local businesses. The high-quality service they offer fits our brand perfectly.”

David Stokes, Marketing Manager at Farécla Products Ltd, adds: “The team at Farécla is delighted to be working closely with PSA PrimeMarine, as the core values of our PROFILE brand have so much in common with those of Pete and Su’s company, namely a commitment to fast, high-quality boat polishing, wherever possible using products with the best sustainability credentials.”

Southampton Boat Show Debut: PrimeConcierge Luxury Service

The PSA PrimeMarine team will be at Stand J137 during the Southampton Boat Show between September 15th and 24th. Attendees can also participate in a prize draw for a chance to win either a Quob Park Estate Hotel & Spa luxury hamper or Farécla cleaning and polishing products, further enhancing their yacht experience.


In conclusion, PSA PrimeMarine’s PrimeConcierge is poised to redefine luxury yachting experiences. With a commitment to excellence and a passion for elevating every aspect of yacht ownership, Pete and Su Stirling, along with their trusted partners, are paving the way for unparalleled maritime luxury. As they unveil this extraordinary service at the Southampton Boat Show, visitors are invited to embark on a journey where every detail is meticulously crafted, ensuring that each voyage becomes a cherished memory.

PSA PrimeMarine will be at Stand J137 during the Southampton Boat Show, from September 15th to 24th. Whether you’re seeking sumptuous provisions, an expert crew, or a Michelin-rated culinary adventure, PrimeConcierge has set sail to make your yachting dreams a reality.

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