PUMA and Hong Kong-based artist Michael Lau have partnered together again for his first full collection of footwear, apparel and accessories, inspired by the creation of a product for a “SAMPLE” collection.
Based in Hong Kong, Michael Lau achieved worldwide acclaim for his collectable designer toy figures. Throughout the years, he has continually created timeless art pieces and if often referred to as the “godfather of toy figures”. The inspiration behind the PUMA X MICHAEL LAU collection, “SAMPLE,” documents the mental journey of the creator, and expresses the interaction between the artist and the product. When working with PUMA, Michael’s aim is not to merely produce commercial products, rather, he is intrigued by the idea of exploring a concept as it begins from scratch to finally create a piece.
Collection pieces feature hand-drawn pencil graphics, graph paper textures, and other playful design references, resulting in products with a hand-made inspired look and feel.
Prints and details play around the idea of a “work in progress” collection, while graphics inspired by Lau’s figures add a personal touch to the pieces. Many items are decorated with phrases like “Reverse,” “Too Long,” and “Too Small”. These are common words used by factories, which highlights the explorative nature of the “SAMPLE” collection.
Bringing these unique design touches to life, the Mirage Mox features a graph paper-inspired print alongside bright pops of colour. The Ralph Sampson Mid is adorned with digital prints and mismatched colour accents on the laces and tongue.
Rounding out the footwear in the collection are similar takes on the Ralph Sampson Lo and RS-2K. The Two-Face Track Jacket is the standout apparel piece, featuring a unique print with pencil mark graphics in a reversible style with a tall collar.
The apparel range includes a variety of items that showcase the concept, like the Knit Pants with ‘”SAMPLE” patchwork and the Women’s Pocket Hoodie Dress with a kangaroo pocket on the back. Accessories complete the collection with items like a Flat Brim Cap with a detachable “PUMA SAMPLE STUFF” graphic and a Tote Bag that comes equipped for storage and comfort with unique graphic prints.