Reasons Why Personal Trainers Are In High Demand Lately

The demand for personal trainers and instructors has been increasing for several years now. Data from the US Bureau of Labor Statistics estimates that the industry will grow by 15% by the year 2029. 

Therefore, the statistics are in your favor if you are thinking of joining this marketplace.

But, what exactly is driving this growth? And, is it sustainable enough for people to rely on a personal training job long-term?

Let’s find out.

1. Increased Overweight Issues

According to the World Health Organization (WHO), global obesity has tripled since 1975. In the US, 32.5% of the adult population is overweight, and another 36.5% is obese. That essentially means that over half the population is either obese or overweight.

The statistics are just as alarming in paediatrics. In fact, the Obesity Action Coalition reports that childhood obesity has hit epidemic proportions. 

This entire population needs health and fitness experts to guide them towards a healthier lifestyle. Some of these people are actively looking for gyms and personal trainers, while others do so after recommendations by physicians. Whatever the case is, most of them end up in the market looking for trainers.

2. Personalized Training Sessions

Reasons Why Personal Trainers Are In High Demand Lately

Our bodies are very different. Some people are overweight due to slow metabolism or genetics, while in others, it’s a lack of physical activities.

Therefore, it’s rare to find a fitness plan that works for everyone. Most of the traditional brick-and-mortar gyms also don’t provide much weight loss education. Some gyms would have a single trainer working on more than 20 people in any given session. The ratio is barely sufficient to ensure every person gets enough time with the trainer.

For these reasons, most people simply decide to hire a personal instructor. This way, they are guaranteed a personalized training routine that addresses their unique needs. Plus, they’ll never have to compete for the trainer’s attention with anyone else.

Some individuals also seek personalized training sessions because they cannot handle the gym environment. For instance, many people are insecure about their bodies. A few also don’t like feeling like they are not doing enough as other people inside the gym. To avoid this, they get a personal trainer to provide private sessions where they feel more comfortable.

3. Increased Aging Population

Reasons Why Personal Trainers Are In High Demand Lately

The ageing population is increasing, and with it, the demand for personal instructors rises. Older people have totally different fitness needs compared to younger millennials. The seniors need to train to stay healthy, but they are also more susceptible to injuries and other issues.

So, they need a personalized training regimen that’s not available in traditional gyms. They all turn to personal instructors.

Besides the 60+-year-olds, most people between 40 and 50 years would also prefer working with a personal trainer to training on their own.

Therefore, if you are thinking of becoming a personal instructor, consider specializing or, at least, adding skills that will help you train seniors. There are plenty of resources to help you with a step by step guide on how and where to learn such skills. This knowledge will open unique opportunities not just in the gym but also in nursing homes, assisted living facilities, and senior residential communities.

4. Company-Sponsored Fitness Memberships

Reasons Why Personal Trainers Are In High Demand Lately

Many companies have adopted sponsored fitness programs where they pay the fitness memberships of their employees. This has created a win-win situation for companies and their staff.

For employers, a sponsored gym membership is an excellent employment perk to attract the best talents in the industry. Some reports show these programs reduce employee absenteeism and boost productivity. 

Meanwhile, employees take up such offers because it helps them save the money that would otherwise be spent on gym memberships.

But these are not the only group of people benefiting from the program. Fitness instructors have also reaped big from sponsored gym memberships. More people are now willing to seek their services because they are not paying out of pocket. 

5. The Rise Popularity Of Home Fitness Programs

Reasons Why Personal Trainers Are In High Demand Lately

Home fitness programs are all the fuss today. For instance, in Canada, Google reported that the watch time of “home workout” videos increased by 130% in 2019. The figure probably doubled in 2020 due to Covid lockdowns. 

It’s clear that almost everyone wants to work out from the comfort of their home. This means that more personal trainers are required to create home-fitness plans. They are also expected to make time for personalized training sessions over the internet. Many people are more than willing to pay for that.

The demand for personal instructors is there, and it probably won’t go anywhere anytime soon. If you are interested in the career, sign up for an accredited program and get started right away.

Allen Brown

A dad of 3 kids and is a keen writer covering a range of topics such as Internet marketing, SEO and more! When not writing, he’s found behind a drum kit.