Rolls-Royce Celebrates 120 Years at Villa d’Este

Rolls-Royce Motor Cars celebrated a significant milestone on 25 May 2024, marking the 120th anniversary of the first meeting between its founders, The Honourable Charles Stewart Rolls and Sir Henry Royce.

This historic event was commemorated with a grand parade of some of Rolls-Royce’s most iconic models at the prestigious Concorso d’Eleganza Villa d’Este.

The event, held at the renowned Mosaic Lawn of the Grand Hotel, also saw the global public debut of the Cullinan Series II, a remarkable evolution of the world’s premier super-luxury SUV.

The Evolution of Cullinan Series II

The Cullinan Series II represents a bold step forward for Rolls-Royce, building on the extraordinary success of its predecessor. Launched in 2018, the original Cullinan redefined super-luxury motoring, setting new standards in the industry.

Rolls-Royce Celebrates 120 Years at Villa d’Este

The Series II continues this legacy, reflecting the company’s unwavering commitment to Sir Henry Royce’s famous maxim: “Take the best that exists and make it better.” This new model promises to uphold and enhance the reputation of the Cullinan as a pinnacle of luxury and performance.

A Storied Heritage: Concorso d’Eleganza Villa d’Este

The Concorso d’Eleganza Villa d’Este is a fitting venue for such a celebration. First held in 1929, this event is one of the most prestigious dates on the international lifestyle calendar.

Set against the breathtaking backdrop of Lake Como, the Grand Hotel Villa d’Este provides an exquisite setting for showcasing classic and vintage cars. This year, the event served as a global stage for Rolls-Royce to pay homage to the models that have cemented its legendary status.

Attendees of the Concorso d’Eleganza Villa d’Este were treated to a parade featuring some of the most renowned models in Rolls-Royce’s history. Among these was the 1914 Silver Ghost, celebrated for its performance in early 20th-century motor trials.

The Silver Ghost was accompanied by the Phantom III, a marvel of engineering from its launch in 1936, which later inspired the name of Rolls-Royce’s first all-electric vehicle, Spectre.

Rolls-Royce Celebrates 120 Years at Villa d’Este

Also featured were a 1923 Silver Ghost built in Springfield, Massachusetts, a rare 1933 Phantom II Continental, and a 1961 long-wheelbase Silver Cloud II.

Honouring the 1914 Silver Ghost

Among the parade’s impressive lineup, the 1914 Silver Ghost stood out, earning the title of the outstanding motor car of the event. This recognition is a testament to the model’s enduring legacy and the high standards set by Rolls-Royce.

The Silver Ghost’s performances in early motor trials earned Rolls-Royce the accolade of “the best car in the world,” a reputation that continues to be upheld to this day.

The procession of Rolls-Royce motor cars at the Concorso d’Eleganza Villa d’Este served as a powerful reminder of the marque’s enduring legacy. The company’s founders, The Honourable Charles Stewart Rolls and Sir Henry Royce, first met 120 years ago at the Midland Hotel in Manchester.

Their partnership gave birth to a dynasty of motor cars that continue to define super-luxury motoring around the world. This celebration was not just a look back at the past, but also a showcase of the future, as exemplified by the debut of the Cullinan Series II.

Global Impact of Rolls-Royce

Rolls-Royce’s influence extends far beyond the automotive industry. The brand has become synonymous with the highest standards of luxury and innovation.

Rolls-Royce Celebrates 120 Years at Villa d’Este

This global impact was evident at the Concorso d’Eleganza Villa d’Este, where guests and media representatives from around the world gathered to witness the unveiling of the Cullinan Series II and to celebrate the marque’s illustrious history.

The debut of the Cullinan Series II at the Concorso d’Eleganza Villa d’Este highlights Rolls-Royce’s commitment to continuous improvement and innovation. The new model incorporates the latest advancements in automotive engineering, ensuring that it remains at the forefront of the super-luxury SUV market. This dedication to excellence is a hallmark of the brand, reflecting the vision and principles of its founders.

Celebrating a Rich Heritage

Rolls-Royce’s participation in the Concorso d’Eleganza Villa d’Este is a celebration of its rich heritage and its ongoing journey of innovation.

The event provided a unique opportunity to reflect on the remarkable achievements of the past while looking forward to the exciting developments that lie ahead. The Cullinan Series II is a perfect example of how Rolls-Royce continues to evolve, staying true to its core values while embracing the future.

The art of luxury is at the heart of Rolls-Royce’s philosophy. Every vehicle produced by the marque is a masterpiece of craftsmanship, combining traditional techniques with modern technology.

This commitment to the art of luxury was on full display at the Concorso d’Eleganza Villa d’Este, where the new Cullinan Series II made its debut. This model exemplifies the perfect blend of heritage and innovation that defines Rolls-Royce.

A Tribute to Pioneering Spirit

The 120th-anniversary celebration at the Concorso d’Eleganza Villa d’Este was a tribute to the pioneering spirit of The Honourable Charles Stewart Rolls and Sir Henry Royce.

Their vision and dedication laid the foundation for one of the world’s most respected automotive brands. This event honoured their legacy, showcasing the evolution of Rolls-Royce from its early days to its current status as a leader in super-luxury motoring.

The enduring appeal of Rolls-Royce is evident in its ability to captivate audiences around the world. The Concorso d’Eleganza Villa d’Este provided a perfect platform to demonstrate this appeal, with a stunning display of both classic and contemporary models. The debut of the Cullinan Series II was a highlight, drawing attention from automotive enthusiasts and luxury aficionados alike.

A Vision for the Future

As Rolls-Royce looks to the future, it remains committed to its core principles of excellence, innovation, and luxury. The Cullinan Series II is a testament to this vision, representing the next chapter in the marque’s illustrious history. This new model promises to continue the legacy of its predecessors, setting new benchmarks in the super-luxury SUV market.

Rolls-Royce Celebrates 120 Years at Villa d’Este

Rolls-Royce’s participation in events like the Concorso d’Eleganza Villa d’Este underscores its global recognition and prestige. The brand’s reputation for quality and luxury is unmatched, and its vehicles are celebrated as symbols of status and sophistication.

The 120th anniversary celebration was a testament to Rolls-Royce’s enduring influence and its commitment to maintaining the highest standards in the automotive industry.


The 120th anniversary of the meeting between The Honourable Charles Stewart Rolls and Sir Henry Royce marks a significant milestone in the history of Rolls-Royce Motor Cars.

The celebration at the Concorso d’Eleganza Villa d’Este highlighted the marque’s rich heritage and its ongoing commitment to innovation and excellence.

The debut of the Cullinan Series II underscores Rolls-Royce’s position as a leader in the super-luxury SUV market, continuing the legacy of its founders and setting the stage for the future.

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