Rolls-Royce Manchester has opened its new super-luxury facility in Wilmslow, Cheshire, after relocating it from Knutsford.
Situated in Wilmslow, Cheshire, the brand new Rolls-Royce Manchester facility is the ultimate reflection of everything that the Rolls-Royce brand stands for. The facility is a marriage between innovative design, ultra-luxury, state of the art technology and, that one thing Rolls-Royce does so well, extravagant add-ons.
The two-storey facility boasts a dining terrace and private bar that has been designed to allow its clientèle to ‘discuss and develop their bespoke commissions in an informal setting’. Perhaps the most impressive feature of the facility is the specially-designed scissor lift. The custom lift has been designed specifically to raise examples of the new Rolls-Royce Phantom onto the showroom’s upper floor.
Julian Jenkins, Regional Director of Rolls-Royce, said, “The locations and quality of our showrooms are managed with great care, and the utmost attention is paid to creating an environment that befits both the marque and its patrons. Rolls-Royce Motor Cars Manchester now occupies a unique new facility in a highly desirable location, bolstering the brand’s presence in the region. We are confident that the United Kingdom will remain a very strong market for Rolls-Royce Motor Cars, and this new showroom will ensure we continue to meet the exacting standards and expectations of our customers.”
Operated by the Sytner Group, the new showroom is situated right in the heart of Wilmslow. In a statement the brand said that the location underscores the company’s confidence in sustainable growth throughout the United Kingdom.
Expanding on this, Jon Crossley, the Managing Director of Rolls-Royce stated, “We are excited to welcome prospective and existing customers across the North West of England to experience this custom-built facility. It sets an extraordinarily high standard for motor car showrooms and we are thrilled that it also serves as a business hub for the Sytner Group, allowing us to continue delivering a highly personal experience for our customers.”
The new facility will retail the Wraith, Dawn, Ghost family (Ghost and Ghost Extended Wheelbase) as well as the New Phantom family (Phantom and Phantom Extended Wheelbase). Furthermore, the bold new range of Black Badge models will also be available from the site.