Since its inception 115-years ago, Roll-Royce has been and has remained one of the most sought after brands in the world. But it seems that despite the economic downturn and global-turmoil, the luxury automotive brand is stronger than ever. With the release of the marque’s annual reports, it soon became evident that the Rolls-Royce sales 2018 records, well, hit records.

Rolls-Royce Sales 2018 Smashes Records


During the previous year, the luxury giant produced and sold a staggering 4 107 vehicles in over 50 countries around the world. Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, added:

“2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.”

Rolls-Royce Sales 2018 Smashes Records
Rolls-Royce Ghost

What really makes the Rolls-Royce sales 2018 figures exceptional, beyond the obvious, is the detail thereof. Although America remains the largest market, the brand has seen year-on-year growth in all of their sales regions. Furthermore, the massive boost in sales isn’t, it seems, down to only a specific model but sales-growth has been evident in all model families with those of the Phantom being the greatest.

Rolls-Royce Sales 2018 Smashes Records
The Rolls-Royce Phantom has been a major growth driver for the 2018 sales.

Although the general sales have hit record highs, what is perhaps most interesting is the fact that Rolls-Royce has seen unprecedented demand for its Bespoke creations. This is of course a strong indicator that the ultra-luxury market is very much alive and well.

In general 2018 had been an exceptionally good year for the car manufacturer with quite a few highlights to boast about. Perhaps the greatest of these, excluding the sales, was the launch of the Rolls-Royce Cullinan. This uber-luxury took the market and critics by storm and received rave reviews placing it as one of the best vehicles produced throughout 2018. The first of these were manufactured and delivered just before Christmas with the forward order book filling well into the second half of 2019.

Rolls-Royce Sales 2018 Smashes Records

Another massive milestone for Rolls-Royce was the growth of the business. Following the demand for the brand, the only option was to expand.

To meet growing worldwide demand for its products, Rolls-Royce Motor Cars employed 200 new associates, mainly in skilled manufacturing roles, during 2018. These new appointments mean the total workforce at the Home of Rolls-Royce now exceeds 2,000 people for the first time since the plant opened in 2003.

Rolls-Royce Sales 2018 Smashes Records

Rolls-Royce Apprenticeship Programme

Launched in 2006, the Rolls-Royce Apprenticeship Programme has seen more than 100 candidates complete the transition from novice to highly-skilled specialist. 2018 saw a record intake of 23 new entrants into the programme. With demand and popularity growing for the brand, we can’t wait to see what 2019 will have to offer.

For more information on the Rolls-Royce Cullinan click here.

Rolls-Royce Sales 2018 Smashes Records

Emilio Beneventi

Lifestyle Editor

Emilio Beneventi is a veteran journalist that is currently serving as the Lifestyle Editor at Salon Prive Magazine. He and his team cover the latest news about all thing luxury from the latest yachts to the best vacation spots.

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